Tag Archives: directories
Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Building Backlinks With Submission Sites – What You Should Consider
As you probably know, a good source of backlinks is using Directory Submission, Press Releases, Articles, Forums. Still, this method fails in providing quick PageRank boost due to the fact that Google takes into account only one inbound link from a certain root domain.
Basically you’ll get the PR benefit from a submission platform just through the first link pointing back to your website; the future ones are only useful for generating traffic.
Another deficit is represented by the considerable amount of work that must be invested in order to see results in your traffic reports.
But then again, there is no such “magic formula” that will guarantee you dominate your niche in SEO instead, it is required to have a well thought out strategy for doing this; and submission platforms must be taken into account.Getting backlinks from submission sites is an indispensable method, especially if you’re starting out and have no link juice to share or trade with your potential link partners.
Making the most out of this link resource is the reason why I wrote this article. Let us start.
Guidelines to submitting your business website to submission directories
There is no doubt we are witnessing a downfall in directory submission quality, but there are still a handful of them that are worth submitting your business to, such as Yahoo Directory, DMOZ, Best of the Web, Gimpsy and Search Sight.
Here is how to do it:
1. ensure that your website has a professional design;
2. test for broken links; major flaw, that diminishes the chances your website is accepted;
3. test for broken images;
4. link the Privacy Policy, Terms of Use, Return Policy, Shipping Information and Guarantee to your home page;
5. insert a recent copywriting notice on every page of your site;
6. give a realistic description of your site and always deliver what you promise; for radical updates in your website, make the necessary changes in its description;
7. vary your description throughout multiple submission directories, but don’t affect the essence;
8. dont keyword stuff your websites title or description tag;
9. respect the guidelines for each submission directory;
10. choose the category which best describes your websites niche;
11. go for regional categories if your business permits; the “regional” in every niche has high acceptance rates.
Guidelines for building backlinks with press releases
The results you get with a press release campaign depends on those who pich up the press release. Press release are a great source of one way backlinks.
Heres what you should consider:
1. a smart way for writing press releases is to customize an existing article from your content pages and make it more newsworthy;
2. use an impersonal and objective tone in your writing; advertisments and subjective opinions will not get editorial staffs approval;
3. direct readers attention to your website as a source of complementary information on the topic;
4. preferably, work with paid directories; the free ones have major disadvantages such as no-follow links or no link submissions at all. I recommend using PRWeb, PRLeap, PRWeb Direct and 24-7 PR.
Getting backlinks from forums
Search for those that allow links and do-follow links.
Also, be sure to avoid counter-productive behaviour like terrible typos, solid rocks of text, poor headlines, excessive quoting, “pimping” signature files, pushing links and philosophical replies, to name just a few.
Guidelines to follow when using Article Submissions to build backlinks
Another great way of getting one way backlinks to your website, limited only by frequency and quality of the work you put into it.
Here is a short starting guide:
1. chose a topic related with a broad category or page in your website;
2. make your article between 400 and 800 words. Evenly distribute your targeted keywords across the body text;
3. make your content extremely informative but incomplete;
4. composes an incentive resource box with a backlink to your targeted webpage having as an anchor text the keyword youre optimizing the page for.
5. submit your article to directories with high PageRank and most importantly, with high traffic volume, a.k.a. Alexa Ranking. The top 50 A.D.s can be found at: vretoolbar.com (/) articles (/) directories.php
Before you passionately check your traffic stats, make sure you’ve submitted at least 25 articles (per directory, if you’re also interested to know which directories produce results). Massive traffic can be obtained once you’ve accumulated around 250 articles.
If you have a handful of highly trafficated articles, consider starting a linking campaign for them and improve their authority in SEs. This will be reflected on your targeted webpages.
Other alternative backlink sources can be sponsoring and advertising on blogs, joining charity groups and, highly profitable, establishing cooperative relations with dot.orgs and dot.edus websites.