Tag Archives: directories

Linking Strategies Using Link Directories (Page 1 of 2)

Introduction:

Building high quality links to your website is one of the most important things that you can do to improve your search engine rankings. You can think of these links as votes in favor of you website (this is the way the search engines see it). Acquiring high quality links for your site can be very time consuming, however it is a very important thing to do if you want to get great search engine rankings.

Before I continue, let me quickly define Link Popularity (link pop) for you. Link Popularity simply refers to the amount and quality of inbound links to your site. There are many free tools available on the internet for checking your link popularity.

How Link Directories Can Help You

Using link directories is one of the best ways to get quality links to your site. A link directory is basically a web site which has a huge collection of links that are sorted by categories. People who are searching for a particular type of web site will use links directories as an alternative to doing a search engine query.

There are thousands upon thousands of link directories out there to choose from. I recently typed the keywords: link directories in to Google and received 1,120,000 hits.

When you submit your site to a link directory, it is edited by a human. Your submission will either be accepted or rejected, depending on the quality of you site, and whether it is relevant to the directory you are submitting to. If your site gets accepted, the users of the link directory will consider your site to be credible. Also, the search engines love links that point to your website from quality link directories.

You will want to have your link placed on as many link directories as you can. There are three reasons why you’ll want to do this. First, you will get targeted traffic to your site when people search the directory for your type of site. Second, you will increase you search engine rankings as your link popularity increases. Third, having links from link directories will help your web site pages to get indexed quickly.

Some Features Of Link Directories

When you submit to a link directory, you are usually given 3 choices that look something like this: o Featured Links o Regular Links o Regular Links With Recipricol The featured links will normally keep your listing towards the top of the list. There is always a charge for featured links (this is one of the ways that link exchanges make their money). The trouble here is that if a lot of people are buying featured links for a particular category, you may still be pushed quite a way down the list. With a lot of link directories, the regular links and the regular links with recipricol are offered for free. When I submit to directories, I always choose regular links and I only choose free ones. Listen, there is such an overwhelming number of link directories out there, that if you start paying for your submissions, you will quickly empty your bank account. There are plenty of free ones to choose from (just type free link directories into Google, and you will be amazed at the numbers). Finally, always choose the regular link option (one way) rather than the reciprcol link option. These days, search engines consider one way links to be more valuable that recipricol links (recipricol links are still OK, but they are not as good as one way links).

Recommended Link Building Tactics

Link building is probably the most important part of search engine optimization. Search engines like Google or Yahoo use complicated algorithm to rank websites. There are hundreds of factors which can affect your search engine ranking. But one of them is more important then others – number and quality of links pointing to your website.

So what are the most common ways to achieve some quality links? One of the oldest solutions is directory submission. In these days there are thousands of directories where you can submit to. Most of them are free, some require link back to add your listing and some of them are paid. It is necessary to say that links from these sites have very low value unless they come from very reputable source like DMOZ or Yahoo directory. On the other side, you can very easily gain a lot of backlinks in a short period of time. When you submit to the directories you should keep in mind that many owners offer free submission only when they start the directory. As soon as it looks established then usually require payment for every listing or at least reciprocal link. With this in mind you should find some source listing promptly new directories and submit your website as quickly as possible.

Another way can be forum marketing. Sign up for niche forums, set up your signature and start making useful posts. You will get not only quality backlinks (some big forums have very high pagerank so a few links from such websites are invaluable) but also some targeted traffic. Some forum readers may click the link in your signature and others will visit your website later. By making quality posts you can become recognized as expert in your niche so people will tend to believe you and some of them will remember your URL.

Very popular link building method in these days are blog comments. If you are time from time visiting some blogs and have what to say, always post the comment. The comments come with link to your website. You can also search for some list of do-follow niche weblogs and visit these sites more frequently in order to make comments.

If you are good writer your can write an article and submit it to article directories. There are many webmasters looking for website content. To get what they need they are visiting article directories and reprint articles which they like. All articles include authors bio with 1 or 2 links to his/her website. So you will get at least one link from every article directory and every time somebody will reprint your article.

Follow these steps and when you gain some decent pagerank you can offer link exchange to webmasters of related websites. Create a special page with links and add some which you would recommend to your visitors. Then contact the site owners you link to and ask them to link back to you. In the email offer them HTML code of your link. You will save time to your link partners and increase the % of webmasters who will link back to you. From my own experience you can expect about 20 % success rate.

Recommended Link Building Tactics

Link building is probably the most important part of search engine optimization. Search engines like Google or Yahoo use complicated algorithm to rank websites. There are hundreds of factors which can affect your search engine ranking. But one of them is more important then others – number and quality of links pointing to your website.

So what are the most common ways to achieve some quality links? One of the oldest solutions is directory submission. In these days there are thousands of directories where you can submit to. Most of them are free, some require link back to add your listing and some of them are paid. It is necessary to say that links from these sites have very low value unless they come from very reputable source like DMOZ or Yahoo directory. On the other side, you can very easily gain a lot of backlinks in a short period of time. When you submit to the directories you should keep in mind that many owners offer free submission only when they start the directory. As soon as it looks established then usually require payment for every listing or at least reciprocal link. With this in mind you should find some source listing promptly new directories and submit your website as quickly as possible.

Another way can be forum marketing. Sign up for niche forums, set up your signature and start making useful posts. You will get not only quality backlinks (some big forums have very high pagerank so a few links from such websites are invaluable) but also some targeted traffic. Some forum readers may click the link in your signature and others will visit your website later. By making quality posts you can become recognized as expert in your niche so people will tend to believe you and some of them will remember your URL.

Very popular link building method in these days are blog comments. If you are time from time visiting some blogs and have what to say, always post the comment. The comments come with link to your website. You can also search for some list of do-follow niche weblogs and visit these sites more frequently in order to make comments.

If you are good writer your can write an article and submit it to article directories. There are many webmasters looking for website content. To get what they need they are visiting article directories and reprint articles which they like. All articles include authors bio with 1 or 2 links to his/her website. So you will get at least one link from every article directory and every time somebody will reprint your article.

Follow these steps and when you gain some decent pagerank you can offer link exchange to webmasters of related websites. Create a special page with links and add some which you would recommend to your visitors. Then contact the site owners you link to and ask them to link back to you. In the email offer them HTML code of your link. You will save time to your link partners and increase the % of webmasters who will link back to you. From my own experience you can expect about 20 % success rate.