Tag Archives: customers
The Importance of SEO Manual Directory Submission
The arts of SEO and manual directory submission are very important to a web sites growth and popularity, if done properly it can give a web site a massive boost and attract thousands of visitors over night.
There are literally thousands of directories out there, Dmoz and Yahoo are just a couple of the larger ones, some are absolutely free and can be instantly added to, some incur a charge for each entry and home some strict rules which have to be adhered to. Some directories are for all genres and niches and some are for specific niches and target a specific market. As a submitter, you will need to decide which directories to insert your ad into, usually the more the merrier in order to attract the most amount of visitors. A person usually goes to a directory in order to find something or some company, so its essential that your ad is correctly placed and worded perfectly in order to attract the visitor to your site. So the impotence of directory submission is to get your name out there in front of as many people as you can, in turn people will start to take more notice of your site and hopefully keep visiting your site, therefore more customers and more cash in your back pocket (if that is your sites main objective).
Manual submission is important because each directory can be different and target audiences can be different, this is where SEO (Search Engine Optimization) comes into play. SEO attempts to make your advert stand out from the crowd and get to the top of that list, if SEO is done correctly, your ad in the directory will be more searchable therefore more people will be able to find it and in turn you will get more traffic to your site. SEO and directories all serve their purpose in order to get more traffic to your site, which is their role if you like. Can you imagine having an advert in a directory, especially if its a paid directory, there is nothing worse than if its poorly written and wrongly placed, this means the wrong people are looking at your adverts and people who will be looking for sites such as yours wont find it because its not optimized for the search engines, the customers will therefore go elsewhere, probably to your competitor.
This is why manually submitting your ads to a directory service is so important, especially having it search engine optimized also, it gives you the greatest chance to attract more visitors, customers and traffic to your site and get you one step ahead of your nearest rivals. It is recommended you hire a professional or an expert to do this work for you, as it can be very difficult for the average amateur, and again to give your web site the best available promotion and the best chance of surviving in that harsh market on the internet.
The Importance of SEO Manual Directory Submission
The arts of SEO and manual directory submission are very important to a web sites growth and popularity, if done properly it can give a web site a massive boost and attract thousands of visitors over night.
There are literally thousands of directories out there, Dmoz and Yahoo are just a couple of the larger ones, some are absolutely free and can be instantly added to, some incur a charge for each entry and home some strict rules which have to be adhered to. Some directories are for all genres and niches and some are for specific niches and target a specific market. As a submitter, you will need to decide which directories to insert your ad into, usually the more the merrier in order to attract the most amount of visitors. A person usually goes to a directory in order to find something or some company, so its essential that your ad is correctly placed and worded perfectly in order to attract the visitor to your site. So the impotence of directory submission is to get your name out there in front of as many people as you can, in turn people will start to take more notice of your site and hopefully keep visiting your site, therefore more customers and more cash in your back pocket (if that is your sites main objective).
Manual submission is important because each directory can be different and target audiences can be different, this is where SEO (Search Engine Optimization) comes into play. SEO attempts to make your advert stand out from the crowd and get to the top of that list, if SEO is done correctly, your ad in the directory will be more searchable therefore more people will be able to find it and in turn you will get more traffic to your site. SEO and directories all serve their purpose in order to get more traffic to your site, which is their role if you like. Can you imagine having an advert in a directory, especially if its a paid directory, there is nothing worse than if its poorly written and wrongly placed, this means the wrong people are looking at your adverts and people who will be looking for sites such as yours wont find it because its not optimized for the search engines, the customers will therefore go elsewhere, probably to your competitor.
This is why manually submitting your ads to a directory service is so important, especially having it search engine optimized also, it gives you the greatest chance to attract more visitors, customers and traffic to your site and get you one step ahead of your nearest rivals. It is recommended you hire a professional or an expert to do this work for you, as it can be very difficult for the average amateur, and again to give your web site the best available promotion and the best chance of surviving in that harsh market on the internet.
Wholesale Distributors Meeting 21st Century Challenges
Expanding Services Margin Upside
Product margins vary for Wholesale Distributors, based on products, territories, and their own efficiencies. But clearly, service margins are usually much higher. Along with outsourcing, manufacturers are also closing branch offices and service depots. Businesses don’t want the head count or the challenges associated with the resource management of diverse and remote facilities, logistics, and people.
That represents the upside for the wholesale distributor! Local market knowledge, the strength and weakness of the product catalog, and insight can be provided into the types of services that customers need. Today, many brand companies clearly know that their channel partners are the ‘sales and service arms’ of their companies. And many have put large investments in place, from sales training to product installation, repair training and certification.
For call centre management, this capability can also be leveraged to support clients’ businesses. Again, instead of making the WD just a cost centre to manage customer interactions, it can become another service and a source of revenue.
Manufacturing services are playing a great part in the distributor’s business model. From light ‘kitting’ and assembly to custom value-added-reseller (VAR) services, the proximity to customer markets, again, allows the WD to open discussion on these higher margin activities. Once the WD is in the ‘manufacturing game,’ customer-specific services such as configuration management, pre-loaded software and installation can all be done.
Diversity and Multi-channel
A big challenge for the WD is managing diverse methods for customer sales and self-service options, often called multi-channel. This is the ability to provide a ‘single face to the customer’ regardless of their preferred shopping methoddirect sales, web, catalog, phone or showroom. Often, established customers use multiple channels. This is a huge issue if the processes, system and business tools can’t identify this customer and assure that all the appropriate services and agreements are instantly known. Does the sales person in the showroom know that this customer is entitled to a 30% discount? Does the system know that this customer, when ordering on-line, has higher priority when allocating scarce product? Can the 3rdparty warehouse have access to all the proper labeling and shipping information?
Foundationally, today’s WDs should be old pros at this type of challenge. Right?
Added to this are the complexity and diversity of the services, priorities, pricing, and ‘deals’ unique to each customer. In addition to providing transparency in sales and fulfillment, the WD’s business accounting software and billing system has to be precise, productive and transparent to the customer. Too often WDs are filled with paper tracking down pricing complaints, dealing with charge-back and settlements with customers, with no audit trail of transactions and service add-ons. Making the sale, only to lose margins in poor paperwork and ‘give backs’ to customers, who clearly did not really earn those discounts, is an all too familiar story. Diversity can cost. But it doesn’t have to be that way.