Tag Archives: customers

Recommendations for SMB and Mid-Market Enterprises

Service Level Agreements (SLAs) and contract terms. In cloud computing, customers give up some control to the vendor. When evaluating on-demand versus on-premises options, review the fine print of the contract terms before making decisions, and get answers to the following questions:

  • Does the contract require an upfront long-term commitment?
  • How easy is it to change the number of users? What penalties or per-user price changes are associated with these changes?
  • Does the SLA supporting the uptime guarantee for these business-critical applications of at least 99.5%?
  • What security features are supported?
  • Investigate cloud vendor’s disaster recovery and business continuity plans.
  • What options and penalties does the vendor provide if you terminate the service? For instance, if you terminate the contract, how do you get your data back?
  • Address data security concerns upfront. Understand how the cloud vendor stores data, who can access it, and what safeguards the vendor has established to ensure that data is only accessed by authorised personnel. The vendor should be able to provide an audit trail on data access.

    Application customisation requirements. Most SaaS applications are customised via configuration, instead of source code customisation. For affordable customisation of cloud computing solutions, aim for the 80/20 rule. Can the solution can get you at least 80% of what you need, and how much needed customisation cost?

    Customers with very heavy customisation requirements may want to consider a packaged inventory software solution to achieve deeper customisation or SaaS technology implementation and customisation via third-party.

    Invest more upfront in the evaluation and selection process. Most companies are under-investing when it comes to thoroughly evaluating business solution requirements and options. Seek the help of independent consulting organisations to better understand the total cost of on-demand and o-premise options as they relate specifically to your company’s unique needs and budgetary constraints.

    Carefully consider the benefits provided by a third-party VAR or SI. Many cloud computing vendors offer customers the option of purchasing the solution and consulting and support services directly from the vendor, or through a VAR or SI. In some cases, VARs and SIs may be a better fit for your company than the vendor in terms of their ability to provide industry-specific customisation, integration with existing applications, migration of data from existing applications, training and coaching for ramping up usability.

    Assess the trade-offs of deploying an integrated suite vs. integrating applications from multiple vendors. With an integrated suite, all core management applications run on a common code base, and share the same database, providing a single, integrated system of record. This means that many front and back offices workflows are pre-integrated, enabling a higher degree of integration “out-of-the-box”, additional custom coding or integration connectors and frameworks.

    However, organisations that are happy with an existing front or back office solution may find it less disruptive and costly to integrate new functionality from another vendor, rather than to simultaneously deploy an entirely new front and back office suite.

    Conclusions

    By packaging all of the application software, IT infrastructure and services together in a Web-based, multi-tenant subscription model, cloud computing vendors have the ability to contain variable costs much more effectively than packaged software vendors-and pass these savings along to customers.

    SMB and mid-market enterprise resource planning need solutions that enable them to meet their business goals, and also help them to conserve capital and reduce ongoing costs. Although one size does not fit all, for many customers, cloud computing business solutions can help organisations to achieve these requirements, and provide added flexibility to scale as business demands require.

    SEO Services boost website traffic.

    There are many SEO (Search Engine Optimisation) companies now available making it a more difficult task to whittle out the one that best suits your needs and that offers the best in SEO services. Search Engine Optimisation is the process that ensures your website ranks highly on search engine sites such as Google and Yahoo which allows it to be easily found by customers and potential customers. Search Engine Optimisation allows the searcher to be presented with a refined list of websites that closely match what they have searched for.

    The use of SEO services is becoming more popular as companies compete to be one of the highest ranking websites in their area of expertise make sure you stay ahead of your competitors by engaging in the usage of SEO techniques and services causing a gain in customers due to a boost in website traffic.

    Having such a wide range of SEO services available means Adwords Media are one of the best companies to trust. Search Engine Optimisation directs more traffic to your site in the form of potential customers. By using the keywords for your website or the terms people put into search engines when looking for what your company sells a Search Engine Optimisation company can use them to enhance your search engine ranking.

    Adwords Media offer many different SEO Services including Local Search Visibility, Search Friendly Design, Online Reputation Management, Article Submission and Copywriting to name a few. SEO services are very flexible allowing you to pick and choose which services you would like to use. A Search Engine Optimisation company should be able to advise you on which services will best enhance your website and business.

    Local Search Visibility gives you the opportunity to attract potential customers from the local area to your website.

    If you use the SEO copywriting service the copywriters will ensure that your current content is grammatically correct and that there is not any spelling mistakes alongside ensuring that the keywords are used correctly so that the search engines will be able to pick them up. They can also write any new content you require for your website ensuring that keywords are used correctly. SEO Copywriters can create content for your website which will enhance customer enjoyment and encourage them to purchase what you offer on your site.

    Online Reputation Management works to make sure that any negative feedback about your information written elsewhere on the internet whether true, false or overly exaggerated does not have a detrimental effect on your website and its search engine ranking. Having negative information written about you on the internet can affect the amount of visitors directed to your website causing a loss in customers. There are reverse SEO techniques that can be put in place to counteract the negative feedback allowing you to have the amount of directed visitors to your website restored.

    Article Submission creates strong links to your website which allows your website to be linked with your keywords which encourages it to be ranked higher on the search engine pages each time the keywords are searched.

    Having a website with Search Friendly Design will give your website a more professional look as well as being more search engine friendly. If your website has a search friendly design it will get picked up more by the search engines which furthermore enhances your search engine ranking.

    No matter what industry you work in your website can always benefit from SEO services, by using the best in SEO techniques Adwords Media are able to generate more visitors for your website.

    Have your website traffic boosted by using SEO techniques and services resulting in the gain of more customers.

    Recommendations for SMB and Mid-Market Enterprises

    Service Level Agreements (SLAs) and contract terms. In cloud computing, customers give up some control to the vendor. When evaluating on-demand versus on-premises options, review the fine print of the contract terms before making decisions, and get answers to the following questions:

  • Does the contract require an upfront long-term commitment?
  • How easy is it to change the number of users? What penalties or per-user price changes are associated with these changes?
  • Does the SLA supporting the uptime guarantee for these business-critical applications of at least 99.5%?
  • What security features are supported?
  • Investigate cloud vendor’s disaster recovery and business continuity plans.
  • What options and penalties does the vendor provide if you terminate the service? For instance, if you terminate the contract, how do you get your data back?
  • Address data security concerns upfront. Understand how the cloud vendor stores data, who can access it, and what safeguards the vendor has established to ensure that data is only accessed by authorised personnel. The vendor should be able to provide an audit trail on data access.

    Application customisation requirements. Most SaaS applications are customised via configuration, instead of source code customisation. For affordable customisation of cloud computing solutions, aim for the 80/20 rule. Can the solution can get you at least 80% of what you need, and how much needed customisation cost?

    Customers with very heavy customisation requirements may want to consider a packaged inventory software solution to achieve deeper customisation or SaaS technology implementation and customisation via third-party.

    Invest more upfront in the evaluation and selection process. Most companies are under-investing when it comes to thoroughly evaluating business solution requirements and options. Seek the help of independent consulting organisations to better understand the total cost of on-demand and o-premise options as they relate specifically to your company’s unique needs and budgetary constraints.

    Carefully consider the benefits provided by a third-party VAR or SI. Many cloud computing vendors offer customers the option of purchasing the solution and consulting and support services directly from the vendor, or through a VAR or SI. In some cases, VARs and SIs may be a better fit for your company than the vendor in terms of their ability to provide industry-specific customisation, integration with existing applications, migration of data from existing applications, training and coaching for ramping up usability.

    Assess the trade-offs of deploying an integrated suite vs. integrating applications from multiple vendors. With an integrated suite, all core management applications run on a common code base, and share the same database, providing a single, integrated system of record. This means that many front and back offices workflows are pre-integrated, enabling a higher degree of integration “out-of-the-box”, additional custom coding or integration connectors and frameworks.

    However, organisations that are happy with an existing front or back office solution may find it less disruptive and costly to integrate new functionality from another vendor, rather than to simultaneously deploy an entirely new front and back office suite.

    Conclusions

    By packaging all of the application software, IT infrastructure and services together in a Web-based, multi-tenant subscription model, cloud computing vendors have the ability to contain variable costs much more effectively than packaged software vendors-and pass these savings along to customers.

    SMB and mid-market enterprise resource planning need solutions that enable them to meet their business goals, and also help them to conserve capital and reduce ongoing costs. Although one size does not fit all, for many customers, cloud computing business solutions can help organisations to achieve these requirements, and provide added flexibility to scale as business demands require.