Tag Archives: customers

How to Build a Global Brand

To build a global brand is not an easy endeavor. This requires knowledgeable techniques and is not just launching a site to access the world. The process can be overwhelming if you have no systematic and tactical basis to discover a foothold. This is also the reason of failure to the marketing efforts of many companies.

As a result, if you have no knowledge about internet marketing, well-informed people can be of your assistance for firm brand strategy. In addition, you can also add extra help such as the following:

Position yourself correctly

This is very important when you are searching for competitive advantage for your company. The business competition today is undeniably mounting, thus, aside from the internet marketing services it would also help if you make an effort to position yourself correctly. How? Understand what and where the majority of customers shop. If you are selling high-end products and services, market it to the right buying location and determine where they best fit into the mix. This can truly make a good strategy to your marketing goal.

Understand the behavior of your customers

Every customer has unique buying preferences. In your part, it would help if you will try to understand their behavior. For example, you do not need to display your products at the industrial location if most of your customers usually shop close to your home. This concept is a must in terms to studying consumers’ way of shopping.

Determine how to translate your brand

It’s not a good idea if you can’t correctly translate your brand into another language. Since the internet marketing can take you to different places in the world, taking consideration on the language can help you communicate with the customers who are millions miles away from your range. To do this, use a product name in a single language that’s catchy for global use. Language can blunder towards misinterpretation cultural norms, which is proven true by many experts when it comes to introducing a brand beyond the borders.

Internet marketing can be very confusing. Sufficient knowledge is crucial to accomplish winning result. Select Marketing & Web Solutions can offer internet marketing administration if you need online business advice and/ or services.

How to Build a Global Brand

To build a global brand is not an easy endeavor. This requires knowledgeable techniques and is not just launching a site to access the world. The process can be overwhelming if you have no systematic and tactical basis to discover a foothold. This is also the reason of failure to the marketing efforts of many companies.

As a result, if you have no knowledge about internet marketing, well-informed people can be of your assistance for firm brand strategy. In addition, you can also add extra help such as the following:

Position yourself correctly

This is very important when you are searching for competitive advantage for your company. The business competition today is undeniably mounting, thus, aside from the internet marketing services it would also help if you make an effort to position yourself correctly. How? Understand what and where the majority of customers shop. If you are selling high-end products and services, market it to the right buying location and determine where they best fit into the mix. This can truly make a good strategy to your marketing goal.

Understand the behavior of your customers

Every customer has unique buying preferences. In your part, it would help if you will try to understand their behavior. For example, you do not need to display your products at the industrial location if most of your customers usually shop close to your home. This concept is a must in terms to studying consumers’ way of shopping.

Determine how to translate your brand

It’s not a good idea if you can’t correctly translate your brand into another language. Since the internet marketing can take you to different places in the world, taking consideration on the language can help you communicate with the customers who are millions miles away from your range. To do this, use a product name in a single language that’s catchy for global use. Language can blunder towards misinterpretation cultural norms, which is proven true by many experts when it comes to introducing a brand beyond the borders.

Internet marketing can be very confusing. Sufficient knowledge is crucial to accomplish winning result. Select Marketing & Web Solutions can offer internet marketing administration if you need online business advice and/ or services.

Unifi Communications achieves Advanced Video Specialization from Cisco in the UK

London 02/06/2016– In response to rising demand for video conferencing solutions, Unifi Communications have announced today that they have achieved Advanced Video Specialization status from Cisco. This specialisation recognises Unifi Communications as having fulfilled the stringent training and qualification requirements set by Cisco to provide end-to-end business phone systems and collaboration solutions, such as Cisco Business Edition 6000.

Video conferencing is becoming the tool for all organisations wanting to enable all of their stakeholders to work together more effectively. It is being adopted quickly and the demand for innovative, user-centric video endpoints is ramping up for every mid-sized business in the UK.

Based on Eel Pie Island in Twickenham and with nearly 15 years’ experience as a Cisco partner, Unifi Communications have made a name for themselves supporting clients ranging in size from 20 to 2,500 employees to communicate with colleagues and customers more quickly, from any device.

Advanced Video and Collaboration Solutions for our customers

Following years of steadily increasing investment, Cisco have been named as a leader in Gartner’s Magic Quadrant for delivering simple, innovative, and connected user experience and they are revolutionising the communications market with video conferencing solutions that encompass mobile devices, desktop phones and video endpoints to the most advanced room and immersive systems.

“As part of our commitment to our customers, Unifi Communications continually invest time in training to achieve the highest levels of expertise so we can deliver differentiated business value by offering the range of advanced Unified Communications and Video Collaboration solutions that our customers require”, comments Managing Director Rob Coleman.

A business consultant for the most advanced communication trends

The Cisco Advanced Video Specialization indicates that Unifi Communications are a dedicated team of professionals, providing an end-to-end service that translates into cost-effective solutions, including a broad portfolio of network infrastructure, security, Cisco phone systems, wireless products and advanced collaboration solutions such as Cisco Business Edition 6000, Contact Centre and video conferencing based around Cisco TelePresence.

This is supported by Cisco Expressway, which is designed specifically to enable remote and mobile workers to communicate more effectively with their office-based colleagues by using their device of choice, or a mobile app such as Cisco Jabber.

As a highly responsive, customer-focused small business, Unifi Communications’ service portfolio spans the entire Service Delivery Lifecycle – from design, fulfilment, deployment and integration through to maintenance, operational support and managed services.

Rob Coleman adds “Unifi’s success has been built on technical expertise and a commitment to outstanding customer service. Our successful implementations of Cisco Business Edition 6000 and TelePresence solutions have proven that our on-going commitment to Cisco gives our customers the confidence that they are dealing with a reliable partner who offer only the most appropriate Cisco collaboration, networking and video solutions for their requirements.

Their bond with Cisco also provides Unifi Communications with an award-winning partner program to deliver financial strength, with the ability to address budget constraints thanks to Cisco Capital; technical support, with a 24-hour response time for problem resolution and 24-hour on-site response capabilities and an industry-leading portfolio of products and services to provide their customers with an unparalleled offer in the business phone systems market.