Tag Archives: customers

Social Media Web Design for Small Business (Page 1 of 2)

January 27, 2018   Search Engine Optimization   No comments

How important is social media marketing to the small business owner? Well it depends on what you want to achieve with social media. If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing. If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:

‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?

Websites versus Social Media – what to focus on?

Websites make sales, social media pages generally do not. Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you. Great content and the ability to convert visitors into sales create a successful online campaign.

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost. You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service. List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions. Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand. Most people using social media are doing so for the same purposes as you – to promote themselves and for its social aspect. That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest.

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that’s not directly selling) with your followers? What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

Building Your Brand – Facebook, Twitter and Blogging

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo. The exception to this is if you own a well-known magazine, trade journal or charity. Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information. Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on…connections can be made. When creating your slogan or by-line ask yourself ‘What is your higher purpose’ for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

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Link Popularity – Using Email Campaigns to Develop Links and Grow Your On-line Business

January 25, 2018   RSS / Link Popularity   No comments

As an Web marketer in all probability what takes up most of your time each day is continually doing the identical selling techniques that you’ve got found work best for you to develop link popularity and traffic generation. But, one more factor becomes critically vital, and that’s improving what you are already doing.

For example, if you have got one squeeze page that gets a 25% conversion rate and another that gets a fifty% conversion rate, then you would like to drop the one that includes a twenty five% conversion, send the bulk of your traffic to the one with a 50% conversion, and create another one to check with. You’ll be able to conjointly individually take a look at things in your squeeze pages (or web pages, sales copy, etc.), line by line, to work out what you can modification that will increase your conversion rate or profits.

Split testing is not my space of expertise. And I will generally not continue to fine tune one thing once it is quite profitable. For instance, if a squeeze page contains a conversion rate of 50% or a lot of, I can typically stop tweaking it. The return on my time by creating extra traffic is abundant beyond the come back on my time by tweaking that squeeze page to get it to a fifty two% conversion rate. However, if a squeeze page converts at solely 25%, then it is well price my time to create changes to get that squeeze page up to a fifty% conversion rate.

Whether or not it’s split testing your squeeze pages or writing articles, using PPC advertisement or social networking one among the main issues you must bear in mind is to continually develop your link popularity with the top search engines. While not doing this your target niche audience can have a robust time finding you while looking using your keywords. You need to regularly change your selling ways in order to use what’s most effective for you to climb the search engine ranks to land on the primary page of Google for your primary keywords.

A lot of than probably you’re using e-mail selling as one of your relationship building techniques with your subscribers and customers. What else will you do along with your e-mail campaign letters?

There are some main ways in which that you’ll be able to monetize your email campaign. After all, they are all visiting involve sending your subscribers emails that direct them to click through to a different web page or sales page.

However, you may opt for to sell someone else’s product as an affiliate, and usually receive commissions of between thirty% and 70% or you can opt for to make your own products from scratch. In all of those cases, you’re visiting be sending your subscribers emails that direct them to click a link to travel to a sales page, either for the affiliate product or your own product.

Therefore how do you opt that to use?

1st of all, whatever decision you create now does not have to be the ultimate decision. When I 1st started Internet marketing, I failed to have any of my own products, so everything I sold was an affiliate product. As I created my very own products, I merely added them into my system, and started dropping a number of my affiliate links from my promotions.

No matter kind of products or services you’re selling on-line, using your e-mail campaigns to supply content to your subscribers and customers is your primary mission. By continually giving them valuable content in your e-mails, your products and on your website you will develop link popularity with the top search engines and your customers obtain them linking to you which will eventually offer you with the next page ranking.

If you are out to attract prospective customers and develop your on-line presence and exposure, you owe it to yourself and therefore the financial way forward for your business to find out everything you’ll be able to concerning Net marketing.

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An introduction to dedicated servers

January 21, 2018   Web Hosting   No comments

Cyber space is growing at a very fast pace. The internet has become such an essential part of everyone’s lives, it is almost impossible to do without it. Businesses use the internet to market their business and reach out to their potential customers. Many individuals use the internet as the primary source of information. Most of the time, people are so inclined on accessing various sites that they never seem to consider what makes this possible. Owners of websites make use of the internet as a medium to reach their customers. We easily access these sites, but do we really know how we are able to access these websites? Website owners use web hosts to host their websites so that their websites can be accessed by their clients.

The whole functioning of cyber space is only possible because of web servers. Whenever you access anything on the internet, whether it is just a website or informative journals and reports, the only thing which makes this possible is the web server which hosts it. Web servers are not given much importance and most people aren’t even aware of them. Although web hosts and servers are never in the lime light among the common folk who make use of the internet, they are the most important part of cyber space. Web hosts connect sites to the World Wide Web.

There are different kinds of servers:

Business owners and website owners get their websites hosted by trusted web hosts. The web hosts provide a web server to host websites. The servers which are mostly preferred by businesses and online multi-level marketers are dedicated servers. Dedicated servers, as the name suggests, are servers which are dedicated to hosting one client. Although dedicated web servers are used by business and other websites, the owners of the website are not the owners of the web server. Dedicated web servers are owned by web hosts. They are either given on rent or leased out to website owners. Since dedicated servers are exclusive servers, they can be customizable to some extent. Dedicated servers allow the website owner to gain full access over the web server but the web hosts will still remain the main owners of the website.
Why are dedicated servers useful?

Dedicated servers are very complex. Since they handle exclusively one client at a time they can run scripts which are very large. Their ability to run large scripts makes it best suited to big companies which look to expand their business. Big companies need to be hosted exclusively; only then will it be possible for them to have an unlimited bandwidth and attract more web traffic. Another reason why dedicate servers are considered advantageous to big companies is that they have a 99.99% uptime. This means that for every hundred hours you can be connected to the web for at least 99 hours. If there is continuous connectivity, the chances of interrupted service to customers is very low.

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