Tag Archives: customers
Free Shipping Extended for Many Online Retailers
Many online retailers are offering free shipping during this holiday season. Find out more about this phenomenon here.
Free shipping has become necessary for many online retailers to better compete with their brick and mortar counterparts. In fact, many Boston online marketing companies are recommending that e-commerce sites offer shipping promotions to their customers in an effort to get some much needed customers during the busy holiday shopping season this year.
Providing free shipping has become a necessity in this industry, so much that it has become a standard offer during the holiday season. According to a recent New York Times article, many online retailers are extending the dates where they normally offer free shipping. The report goes on to mention how 90% of online retailers are going to offer free shipping at some point of the holiday shopping seasons. Many retailers are also extending the dates to which they offer this shipping promotion. 86% of those who offer free overnight shipping or two day shipping will be extending these offers until December 22nd this year.
Retailers are always reminding their customers of this offer. In fact, many Boston search engine marketing companies are seeing online retailers including the keywords “free shipping” in the keywords that they target for their online promotional activities on search engines.
Even though this promotion is popular during the holiday shopping season, free shipping is rapidly becoming a standard offering year round for many retailers. Lower shipping rates by commercial carriers, as well as lower costs of operation for e-commerce sites have contributed to many e-commerce sites offering this to their customers.
This trend is not surprising, as according to a recent Market Watch report on online shopping by individual consumers, the shipping options and their associated costs are an important consideration by shoppers who buy online. It wouldn’t make too much sense for someone to buy a product online, but end up paying more for it because of the added shipping charges which would result in it costing more than what it would take to buy it in a retail store. This explains why economy class shipping is now offered for free on many websites, especially when it comes to purchases of large items, such as TVs, computers, etc.
This is not only beneficial to consumers, but also to others associated with the e-commerce industry. As a result of offering lower shipping rates to commercial clients, shipping companies such as FedEx and UPS have seen a recent growth of shipping for online orders. There are also many Boston web development companies who have redesigned the websites of their clients in order to make their free shipping offers featured more prominently on the websites of their clients in order to attract more shoppers.
Free Shipping Extended for Many Online Retailers
Many online retailers are offering free shipping during this holiday season. Find out more about this phenomenon here.
Free shipping has become necessary for many online retailers to better compete with their brick and mortar counterparts. In fact, many Boston online marketing companies are recommending that e-commerce sites offer shipping promotions to their customers in an effort to get some much needed customers during the busy holiday shopping season this year.
Providing free shipping has become a necessity in this industry, so much that it has become a standard offer during the holiday season. According to a recent New York Times article, many online retailers are extending the dates where they normally offer free shipping. The report goes on to mention how 90% of online retailers are going to offer free shipping at some point of the holiday shopping seasons. Many retailers are also extending the dates to which they offer this shipping promotion. 86% of those who offer free overnight shipping or two day shipping will be extending these offers until December 22nd this year.
Retailers are always reminding their customers of this offer. In fact, many Boston search engine marketing companies are seeing online retailers including the keywords “free shipping” in the keywords that they target for their online promotional activities on search engines.
Even though this promotion is popular during the holiday shopping season, free shipping is rapidly becoming a standard offering year round for many retailers. Lower shipping rates by commercial carriers, as well as lower costs of operation for e-commerce sites have contributed to many e-commerce sites offering this to their customers.
This trend is not surprising, as according to a recent Market Watch report on online shopping by individual consumers, the shipping options and their associated costs are an important consideration by shoppers who buy online. It wouldn’t make too much sense for someone to buy a product online, but end up paying more for it because of the added shipping charges which would result in it costing more than what it would take to buy it in a retail store. This explains why economy class shipping is now offered for free on many websites, especially when it comes to purchases of large items, such as TVs, computers, etc.
This is not only beneficial to consumers, but also to others associated with the e-commerce industry. As a result of offering lower shipping rates to commercial clients, shipping companies such as FedEx and UPS have seen a recent growth of shipping for online orders. There are also many Boston web development companies who have redesigned the websites of their clients in order to make their free shipping offers featured more prominently on the websites of their clients in order to attract more shoppers.
London Web Design And Branding Company
Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.
Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.