Tag Archives: customers
Link Building – Big Payoffs for Small Companies (Page 1 of 2)
Its the 21st century, and youre already aware of the rapid changes and development that your industry is going through, almost on a daily basis. Its becoming more and more competitive, and you need to grab every advantage that you can possible get over your competitors. The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours?
If you want to grab yourself a piece of real estate on the Web, you basically start by creating your companys website. Your website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer. Its also commonplace for businesses to closely monitor their competitors websites to see what theyre up to and to learn anything they could. In short, its all about information. The Internet isnt called the Information Superhighway for nothing, you know.
But having a company website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web. So how can a small company like yours compete? Well, one of the most widely-used and most effective methods that webmasters and Net-savvy businessmen use is link building. Used effectively, it can be one of the single best techniques you can have for getting people to your website, and thus promoting your companys products and/or services.
First of all, its important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. Its like the equivalent of a phone directory. And those people usually dont bother looking for companies beyond the first three to four pages of the search results. Thats why it is most critical for a company to be listed in the first few pages following a keyword search. Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don’t have links, you won’t rank well for competitive keywords.
Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier. Its all about getting traffic to your website. And by traffic, I mean people. If a website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.
Disadvantages of Reseller Hosting
There are actually quite a few disadvantages to reseller hosting, even though many people might like you to think otherwise. This is because everyone got sucked into getting reseller hosting for themselves, and now they are desperate to sell off some hosting accounts in order to make some of their money back. The problem actually comes when they start to get those customers. In fact, many of the reasons people should think twice about investing in reseller hosting is due to the customers that inevitably make everything that much harder and time consuming. The top disadvantages are:
Less Time for Your Own Endeavors
Once you start making use of a reseller account, you will quickly learn how much time and effort it takes to keep things running smoothly. Hosting clients will have a lot of questions, problems and even dramas that you will be expected to take care of. If you are trying to run your own websites and online businesses separate from your hosting sales, you will probably have a hard time accomplishing this.
Wasted Money
If you dont have any hosting customers you might be spending money on a monthly reseller hosting account that you dont need which results in wasted money. On the other hand even with hosting customers you will probably be forced to come out of pocket in order to fix issues and handle customer problems without any way to recoup that money at a later time. This means that unless you have a huge list of customers, youll probably lose some money for awhile.
Loss of Focus
Its very easy to lose your focus when you are constantly faced with the problems of others. When you have customers that depend on your ability to keep things running smoothly you will deal with problems of all kinds, including those that you can do nothing about. This all takes away from your business, and your ability to focus on building it or even doing the basics like maintaining it.
Try This Instead
If you want to look into other options aside from reseller hosting, the good news is that you can find what you are looking for. For example, over at Pacework, you can find plenty of great services that will meet your needs. You can find hosting to fit the needs of all your websites, and you can even get an online website builder that will help you to get things done while saving money and bypassing all the worries and problems that come along with so many other kind of web hosting accounts.
While reseller hosting might look good at first glance, you should really take the time to sit down and think it through before making a commitment. It can be time consuming to switch your account information to a new service if it doesnt work out for you, so make sure you know what youre getting into before you sign up.
Read product reviews, take the time to learn about new services and opportunities that might be out there on the market, and dont sell yourself short. Make sure that the service you choose is well worth the money, and that you wont have to switch services again sometime in the future because of circumstances you should have recognized beforehand.
Disadvantages of Reseller Hosting
There are actually quite a few disadvantages to reseller hosting, even though many people might like you to think otherwise. This is because everyone got sucked into getting reseller hosting for themselves, and now they are desperate to sell off some hosting accounts in order to make some of their money back. The problem actually comes when they start to get those customers. In fact, many of the reasons people should think twice about investing in reseller hosting is due to the customers that inevitably make everything that much harder and time consuming. The top disadvantages are:
Less Time for Your Own Endeavors
Once you start making use of a reseller account, you will quickly learn how much time and effort it takes to keep things running smoothly. Hosting clients will have a lot of questions, problems and even dramas that you will be expected to take care of. If you are trying to run your own websites and online businesses separate from your hosting sales, you will probably have a hard time accomplishing this.
Wasted Money
If you dont have any hosting customers you might be spending money on a monthly reseller hosting account that you dont need which results in wasted money. On the other hand even with hosting customers you will probably be forced to come out of pocket in order to fix issues and handle customer problems without any way to recoup that money at a later time. This means that unless you have a huge list of customers, youll probably lose some money for awhile.
Loss of Focus
Its very easy to lose your focus when you are constantly faced with the problems of others. When you have customers that depend on your ability to keep things running smoothly you will deal with problems of all kinds, including those that you can do nothing about. This all takes away from your business, and your ability to focus on building it or even doing the basics like maintaining it.
Try This Instead
If you want to look into other options aside from reseller hosting, the good news is that you can find what you are looking for. For example, over at Pacework, you can find plenty of great services that will meet your needs. You can find hosting to fit the needs of all your websites, and you can even get an online website builder that will help you to get things done while saving money and bypassing all the worries and problems that come along with so many other kind of web hosting accounts.
While reseller hosting might look good at first glance, you should really take the time to sit down and think it through before making a commitment. It can be time consuming to switch your account information to a new service if it doesnt work out for you, so make sure you know what youre getting into before you sign up.
Read product reviews, take the time to learn about new services and opportunities that might be out there on the market, and dont sell yourself short. Make sure that the service you choose is well worth the money, and that you wont have to switch services again sometime in the future because of circumstances you should have recognized beforehand.