Tag Archives: copy
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Why you should hire a professional copywriter
Finding a copywriter is an important part of managing a successful SEO campaign. A good copywriter will produce well-researched, well-written and unobtrusively optimised text, on time, every time. The good news is that the internet is awash with copywriters offering their services. The bad news is that finding a skilled and reliable one is easier said than done.
Many aspiring copywriters gravitate towards the big content-provision sites the eBay-like setups that match buyers with sellers. Unlike eBay, though, where customers bid increasing amounts for an item, these sites are designed to provide businesses with the cheapest services possible. The idea is that copywriters compete to provide the best value content in a kind of reverse auction. The copywriter who offers to do the work for the lowest price typically gets the job. A noble enterprise in theory, in practice this can be a disaster for SEO.
Complementing SEO with copy
The maxim holds for copywriters and content provision as it does in any area of life: you get what you pay for. The problem is that not all copy is created equal. Although a reasonable copywriter can produce text that will work in terms of the technical aspects of SEO, it takes something special to convince human readers. Google will weed out the content that has been stuffed with keywords or is deemed irrelevant due to their infrequency. Readers will sift what gets through the net onto the SERPS and ignore badly written copy. It doesnt matter how high your site ranks if visitors leave as soon as they hit the homepage because you saved money on a cheap copywriter. There are simply too many alternatives available on the web to put up with content that suggests a business is less than proud about its brand or organised enough to present its potential customers with what they need. On the other hand, a copywriter who can engage readers, providing accessible and useful information, is far more likely to raise your conversion rate.
Ultimately, thats what an SEO campaign is all about. A top SERPS position for different keywords and even soaring website traffic mean nothing if the number and proportion of conversions dont rise too. Thats why ROI is the ultimate metric for SEO success. A copywriter who recognises the importance of writing compelling copy and understands the principles of SEO is therefore a real asset to your marketing campaign.
How to find a good copywriter
You dont tend to find the best copywriters through one of the reverse auction sites: the danger is that these simply promote a race to the bottom. You might get cheap content, it might be optimised, but it wont produce the ROI that a skilled copywriter can contribute towards. For starters, securing high-quality backlinks generally relies on offering relevant articles to trusted third-party sites in return. If youre only submitting to a few article directories, thats one thing. If theyre the high-pagerank authority sites you should be targeting, they wont settle for second best.
But neither do you always find the best copywriters through job adverts or agencies. Copywriting is a special skill and its not enough to be educated to a particular level, or to have experience in another form of writing. A good degree in English or even a background in newspaper journalism doesnt necessarily indicate that someone will be able to provide what you need.
Ultimately, the best way to find a good copywriter is by word of mouth. Qualifications might be a minimum requirement (if they dont have GCSE English, youve got to wonder), but the only thing thats going to convince you for sure and the only thing that really counts is a portfolio of relevant work. A few links to published samples is all you need to know whether the copywriters quality of work is up to standard. Aside from that, a reference from someone who has worked with them before should provide the assurance that a copywriter will consistently deliver work to deadline not something to be compromised on, however good their work.