Tag Archives: content
Internet Marketing While Using RSS (Page 1 of 2)
RSS? Internet marketing? Why and how?
You probably have seen RSS several times in the course of your internet surfing. What is RSS? RSS is a XML file format for syndicating content and news on the web. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
Simply stated, RSS is a means of publicizing updates about any website. It may or may not include a summary and/or photos of the latest posting. Other than content, you can also attach multimedia files, like videos or pictures. Those that do provide summaries (thus Rich Site Summary) allow any user to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains both the title of the actual update as well as the link to the website source.
How exactly does RSS work?
To be able to use RSS, you first have to download software (content management system), so that the XML format can be read. The title, and excerpt of the actual article, and a link to the full article are shown.
For users to access any particular RSS feed, they will need to use a feed reader or an aggregator or a of some type. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone application or a web browser type extension, depending on your operating system.
What exactly are the real benefits of RSS?
1. It gives you the latest updates as soon as it comes out.
2. It gives the power of subscription to the user.
3. It saves on surfing time by helping the surfer to decide on which items to prioritize when reading or browsing the net.
4. It can be used as a powerful advertising or marketing tool.
5. It cuts down on the clutter in your inbox.
6. It is spam free and since RSS does not make use of your email address to send updates your privacy is kept safe from spam mails.
7. Unsubscribing from an RSS feed is hassle-free.
What exactly are the drawbacks of RSS?
1. Since it is a new technology, many sites still do not support RSS.
2. Graphics and photos do not appear in all RSS feeds.
3. Some users prefer receiving email updates over an RSS feed.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits.
5. RSS feeds create higher traffic and demands on the server.
6. The identity of the source website can be confusing.
How exactly do I start using RSS?
Basically, there are two things you need: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is what is used to read the RSS feed from the source website. It goes out, scans and collects data on all the latest RSS feeds from the worldwide web.
Internet Marketing While Using RSS (Page 1 of 2)
RSS? Internet marketing? Why and how?
You probably have seen RSS several times in the course of your internet surfing. What is RSS? RSS is a XML file format for syndicating content and news on the web. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
Simply stated, RSS is a means of publicizing updates about any website. It may or may not include a summary and/or photos of the latest posting. Other than content, you can also attach multimedia files, like videos or pictures. Those that do provide summaries (thus Rich Site Summary) allow any user to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains both the title of the actual update as well as the link to the website source.
How exactly does RSS work?
To be able to use RSS, you first have to download software (content management system), so that the XML format can be read. The title, and excerpt of the actual article, and a link to the full article are shown.
For users to access any particular RSS feed, they will need to use a feed reader or an aggregator or a of some type. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone application or a web browser type extension, depending on your operating system.
What exactly are the real benefits of RSS?
1. It gives you the latest updates as soon as it comes out.
2. It gives the power of subscription to the user.
3. It saves on surfing time by helping the surfer to decide on which items to prioritize when reading or browsing the net.
4. It can be used as a powerful advertising or marketing tool.
5. It cuts down on the clutter in your inbox.
6. It is spam free and since RSS does not make use of your email address to send updates your privacy is kept safe from spam mails.
7. Unsubscribing from an RSS feed is hassle-free.
What exactly are the drawbacks of RSS?
1. Since it is a new technology, many sites still do not support RSS.
2. Graphics and photos do not appear in all RSS feeds.
3. Some users prefer receiving email updates over an RSS feed.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits.
5. RSS feeds create higher traffic and demands on the server.
6. The identity of the source website can be confusing.
How exactly do I start using RSS?
Basically, there are two things you need: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is what is used to read the RSS feed from the source website. It goes out, scans and collects data on all the latest RSS feeds from the worldwide web.
Blogging for Links (Page 1 of 2)
Blogging is a great way to get quality back links. It’s simple, well recognized, and quick. In order to implement a successful blog linking campaign, you must first understand a few blogging rules. Once you understand these rules, it’s just a matter of gathering your content and posting to your blog.
If the content you write in your blog is relevant, informative, and helpful, your chance of getting back links rises considerably.
Four Important Blogging Rules
1. Write your blog posts just like you would any other article. The temptation is to stuff your keywords in your posts and overdo it. Google is looking for quality sites maintained by real people. Blogs have been abused so much in the past that it’s a very important you post your own content that you’ve created. I don’t recommend using free content that’s so widely available or even private label content.
2. You need to offer something of value to anyone who visits your site. Remember that you’re the expert on your topic. Not everyone knows what you know about shoes, landscaping, or whatever else you’re writing about. A good technique is to review other products or websites and offer something of value that can help someone in a pre-purchase decision. I also don’t recommend putting RSS feeds in your posts since this is a common technique that blog spammers have used in the past.
3. You need to make your blog unique. Give somebody visiting for the first time a reason to come back. Make sure you have a way for readers to subscribe to your content. This is usually done with an RSS reader button somewhere on your page. This is also a great place to put an opt in newsletter box where people can sign up and get free articles or free e-books.
4. Whatever you do, don’t neglect your blog. If you keep your blog updated and offer new posts on a semi regular basis, you will increase your back links and visitors to your site. The worst thing you can do is start strong and simply let your blog die out. We’ve all seen the blogs with 4 or 5 consecutive posts on successive days only to have ZERO posts the last few months, or years! This can actually hurt you in the long run. If visitors see that you can’t maintain your own blog, they might assume that you can’t provide a good product or service. So make sure once you start your blog that you continue to maintain it.
Getting Links
Getting back links from a blog is a natural process. You can put links from your blog to your own website. Make sure you don’t put links that only point to your website. Add resources, information, and other directories and sites where people can go to if they come to your website.
The natural progression is that somebody will visit your blog read your article and hopefully click a link to go your website. Or even better, someone will like your post and link to your post or link directly to your website. The benefit to blogs is that your posts will be syndicated to other sites and directories almost immediately. While syndication is a benefit, it also means your content will become stale faster.