Tag Archives: content
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.
What is The Google Freshness Update
Just recently Google introduced the Google Freshness update. At the moment I believe you’re wondering; that is just about all need to have, a new modification in the Google algorithm. But you won’t have to get worried; the alterations which are impending with this particular change turned out to be subtle. Despite the fact that the specialists seem to be saying that this revise will probably influence almost 30% of all search queries, it isn’t currently being felt as bad because the Google farmer had a couple of months back. If you’re wondering what precisely the Google Freshness update is, allow me to try my greatest to explain. About a year previously The major search engine Google introduced an update referred to as the Caffeine update. This was to assist with ensuring web pages which needed to be updated on a regular basis obtained the standing they deserved. Websites supplying Sports rankings are a superb example. Well the Google Freshness update is an compliment of that update.Now together with the Google Freshness update more web sites are going to be given preference with fresh content, not just the sites that want it. Now you’re going to be a lot more pressed to keep your blog or web site updated often. Now please don’t get me wrong, some internet sites may not require to be kept up to date as frequently as others. Should your web site is about a niche market that remains appropriate over the years you don’t need to fear, but if you’ve a web site about mobile phones or tv programs you’ll want to keep track of what is taking place within your area of knowledge to stay on top of your search rankings.Let me to provide you with one more excellent instance of how the Google Freshness update functions. Let’s say you will be trying to find out exactly who won the World Series. Any time you enter “World Series” Google is going to understand you want the result of this seasons playoffs as opposed to the ’39 World Series. So now unless of course people identify by using a time stamp precisely what year, month or date you desire your data from, Google is going to make sure you receive the most current, freshest, up to date subject material.So there you have several instances of how the Google freshness update operates and who it is going to affect. Most don’t need to worry in regards to this update although many people say it’s going to affect around 35% of the search queries. As long as we continue to keep up on our Search engine optimization efforts and creating high quality content and weblog posts, we will have nothing to fear.Now allow me to conclude by stating that those of you who assume you’ll be able to squeak by using a straightforward three or four page website, think again. With the Google Freshness update, you are going to have to work a little harder for those search rankings you like and need.