Tag Archives: content
Linkbuilding strategies what to do and what to avoid
For the average search engine optimisation company, building backlinks (incoming links) is a large part of the job. Although the internal architecture of your site is important for SEO purposes, it doesnt tell the search engines how trusted it is to others.
Building backlinks is essential to your search engine optimization strategy, as tools like PageRank look upon inbound links as proof your site is trustworthy. The wider and more diverse your network of backlinks, the higher up the rankings your site pages will appear on searches. Some site owners are lucky, and get a high number of natural inbound links. However, most supplement this by putting additional links in places like internet forums, directories and news sites like Digg.
Some site owners use underhand methods, such as link farming ( where websites simply exchange reciprocal traffic to increase their search engine optimisation) and interlinking (the same thing, but where the linked domains belong to the same owner) Some search engine reputation management firms even offer link exchange programs, where site owners are duped into paying to have their pages given “high profile” on websites.
The theory is that the more sites your own site links to, the higher up the search rankings you will go. In fact, link farms usually have little to do with your business area theyre just lists of links to other sites. Using methods like these is a sure way for you to lose domain trust – the worst thing you can do for search engine optimization. Other ways for you to damage your online reputation is by linking up to spam sites, posting in sites that are known to have illegal content, and bulk purchasing of links.
As weve said, the major search engines look very carefully at peoples SEO linkbuilding strategies, and place heavy penalties on sites that indulge in link-farming and other scams. Google is even working on ways to ban sites that engage in these practices you have been warned.
To get quality backlinks, you first need to find the best places to post them. Backlink Builder is one of several useful SEO tools that professionals use to help locate suitable linking sites. They simply enter their keywords, and in return they get a list of sites where they can post blog entries, articles, reviews, videos or bookmarks to clients’ sites. From these, they can then select those that best match the profile of the sites. The listed domains usually give their services for free its a saprophytic relationship. They get content for their sites, and you get backlinks to your own.
Of course, you have to be honest, and make sure the sites you are posting to are similarly respected. Dont post fake links to worthless content and do check your links actually work! The last is easily dealt with, if you use an SEO company that offers linkbuilding services. Building worthy content that people want to link to takes time and effort, so the more you can offload onto other shoulders, the better.
Making Local SEO Effective for Your Business
This might come as a bit of a shock but negative reviews aren’t really bad. The fact is that no matter how hard you tried to make your company perfect there is always room for improvement. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing’s fishy. They might even end up searching for a company they think is more reliable and that they feel they can trust. This is clearly proof that you shouldn’t be too negative about bad reviews. You simply have to treat them as part of your business because that is what they are. It is the perfect chance for you to make improvements to your services or products to keep your customers happy and it will also improve your reputation.
If you want to rank for a certain area, you must make sure to optimize your content and gear it towards the area. This helps you gain search engine’s attention and also of the users in that particular area. So, if you want to rank for a certain area, you have to create content that is connected to the area and features issues that are important to the people. You should write on subjects that are relevant to them in more than one way. If you thing outside the box, it will make things easier because you want to establish a connection at a local level and you can only do this if your content is related to their interests.
Last but not the least; go ahead and add a local phone number to your site. Ensure that your number is written out in text form as the search engines won’t be able to understand it then. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
What’s the reason? Despite the fact that they appear professional and look great, they don’t really allow people to determine where you are located. Thus, the key is to ensure your phone number is real. In conclusion, local SEO is all about focusing on factors that can make you reputable with these important local sites and grow your business by targeting audience in your area. Local SEO works extremely well for the right offline businesses, and if you feel it’s for your business – then get cracking on it and make it happen.