Tag Archives: content
Exploring Links for Content Development
If content is king on the internet than content development is a king maker since clearly you can not have one without the other. The effectiveness of circulating quality content online for promotional and branding purposes is unquestioned. This strategy is based upon publishing content that people will find useful. By providing a link within the content back to a website of the authors choosing it is a means in which to attract online traffic. A slight and occasional drawback to this method however can be found in the development stages of this strategy.
Continually creating content is perhaps the most challenging aspect of this particular online marketing strategy. To meet this challenge here are 5 suggestions you can use to help locate and develop good quality content for your online needs.
Blog Comments
Almost every comment left on your blog will also contain a link to some other site and in most cases these sites have information relative to your interests. Following these links and links left on other sites as well can keep out very busy and will likely turn up valuable information.
Twitter
Twitter users often link to sites or articles that can be a source of news and information for you. You can also subscribe to Twitter feeds for specific websites which allows you to receive and view content quickly.
Google Searches
By selecting a topic and conducting a search you can spend hours going through the results and following the links. You can also use the Google ‘suggest’ search that will offer you ‘alternative’ topics as you type in yours. Pursuing these ‘suggested’ search topics will take you in directions you may not have formally considered uncovering information you may not have found otherwise.
Email
Get on a few mailing lists of people who have interest similar to yours and wait for their mail to pour in. Quite often their messages will contain links to information relevant to what you may need.
Google Alerts
Enter in a topic of interest to you and Google will send you updates related to your request. Google alerts is a fantastic source of content and may even be hard to keep up with which is not a bad problem to have if content is what you need.
Content development is the core of any strategy that circulates information online for promotional or branding purposes. As effective as this particular online marketing strategy can be creating content can be rather challenging at times. The 3 suggestions we discussed above can provide a significant supply of fresh information that you can develop for your needs. This should enable you to easily continue publishing content that both you and readers can benefit from.
Video marketing tips to get traffic to your website
Video Marketing Intro:
& 8232;The popularity on online video marketing is growing much faster than ever expected. This may be due to it’s ability to entertain the customer whilst selling and informing them as well. Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The optimization of a video makes it rise above all other niche specific videos. Here are my video marketing tips to help you to achieve this.
Video Marketing Structure:
Title:
& 8232;The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. This should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, “Miniature Dinosaur in my backyard!” than “Video of a lizard.” This is an important strategy when it comes to video marketing.
Content:
& 8232;The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? A great way to fulfill the viewers need for information is by creating How-To instructional videos. These videos are the best way to show that you are knowledgable in your niche, and that shows you as an authority and expert.
URL:& 8232;
When you make your video you should always be promoting your website, Twitter, company with a phone number, Facebook, and all of the other social media accounts you have by including their URL’s and phone number under your video to increase exposure and visits to website. If you can, get a water mark for your video that has your company logo. Logo exposure is an excellent way to increase sales and brand yourself as an expert. Optimize your description and make sure all of your URL’s are clickable by adding “http://” in front of them!
Summary:
& 8232;A well implemented strategy for video marketing can get your viewers where you want them, the “Buy Now” page, this is accomplished by optimizing your video to get it the exposure and get yourself conversions. Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.
If you enjoyed these video marketing tips and strategies, then please visit http://videomarketingsecrets.info for more tips, tricks, and secrets about online video marketing. I offer free training that will teach you how to use online video marketing to reach the top of youtube.
-Andrewpauljohnson
Video marketing tips to get traffic to your website
Video Marketing Intro:
& 8232;The popularity on online video marketing is growing much faster than ever expected. This may be due to it’s ability to entertain the customer whilst selling and informing them as well. Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The optimization of a video makes it rise above all other niche specific videos. Here are my video marketing tips to help you to achieve this.
Video Marketing Structure:
Title:
& 8232;The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. This should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, “Miniature Dinosaur in my backyard!” than “Video of a lizard.” This is an important strategy when it comes to video marketing.
Content:
& 8232;The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? A great way to fulfill the viewers need for information is by creating How-To instructional videos. These videos are the best way to show that you are knowledgable in your niche, and that shows you as an authority and expert.
URL:& 8232;
When you make your video you should always be promoting your website, Twitter, company with a phone number, Facebook, and all of the other social media accounts you have by including their URL’s and phone number under your video to increase exposure and visits to website. If you can, get a water mark for your video that has your company logo. Logo exposure is an excellent way to increase sales and brand yourself as an expert. Optimize your description and make sure all of your URL’s are clickable by adding “http://” in front of them!
Summary:
& 8232;A well implemented strategy for video marketing can get your viewers where you want them, the “Buy Now” page, this is accomplished by optimizing your video to get it the exposure and get yourself conversions. Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.
If you enjoyed these video marketing tips and strategies, then please visit http://videomarketingsecrets.info for more tips, tricks, and secrets about online video marketing. I offer free training that will teach you how to use online video marketing to reach the top of youtube.
-Andrewpauljohnson