Tag Archives: content
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Backlink Tool: Your Own Backlinks
BACKLINK TOOL: YOUR OWN BACKLINKS
So just what is a backlink? It is a link on another site that leads to your own. It’s extremely important to garner a large number of backlinks for several reasons. The ranking of your page on search engines is determined by the number and quality of backlinks to your site, providing they occur naturally (you have not purchased them). Second, backlinks are how you get known on the Internet. If many other sites provide a link to yours, a natural increase in traffic to your web pages occurs. I will give you some backlink ideas a little later in this article.
Search engines generally look at the number of backlinks to decide where to put that page in the search results.
BACKLINK SOURCES You can look at backlinks like votes – the higher the quantity of votes (backlinks) the more of an authority the page is considered by the search engine. Backlinks from authoritative sites will get more consideration from the search engines. You really do not want to use a backlink building service to do this.
GOOGLE PAGE RANK
Google uses the concept of ‘page rank’. This is the property it attaches to a page it considers to have a history of accumulating content from backlinks. This is figured using algorithms, and is quite a complex method.
HOW TO CREATE YOUR OWN BACKLINKS
Since we are on the subject of backlinks, here are some of the things I do to create them naturally. Ironically, it is really just a part of your internet marketing strategy. I do not recommend, nor do I use any backlink software to have backlinks put on other sites. Here is a very easy way to create your own backlinks:
1. I always look up the keywords for my subject. You can do that here: https://adwords.google.com/select/KeywordToolExternal 2. Usually I try to start with a top level keyword or key phrase which has a good amount of visitor traffic. 3. At that point, I make a list of these keywords. I like to get 4 or 5 of them to use. 4. Then I create my article, video, etc. using the group of keywords I have researched. 5. When I create my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to the page I want people to visit. I really strive to do this, as someone doing a search may hit one of the keywords I have listed. Thus it will be easier to find what I have published.
FREE BACKLINK CHECKER
Here is a free backlink checker that you can use: www.domain-pop.com/backlink-check.php
So to summarize it all, backlinks are simply links of yours that are on some other website. Also, take advantage of the suggestions I have given to create your own backlinks. If your creating backlinks naturally in your internet marketing campaign, the issue of backlinks is one you will not have to worry about.