Tag Archives: content
What the back links are
Those who have read about search engine optimization they know well what backlinks are. They have to come across the word at least for once. But who are new to the subject of SEO they must think what the term back links refers and what the importance of back links is. It is nothing but an important thing to build a good SEO. Rather it can be said that Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. At first in this article we will discuss what a back link is.
Actually back links are the links, which are called the inbound links (IBLs) or the inward links. The greater the number of back links is the greater the popularity of your website. It simply indicates the popularity and importance of your website. Back links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query.
When the search engines are calculating the importance and popularity of a specific website to a keyword then they consider the number of quality inbound links to that site. So you should not be happy that you have got some inbound links but you have to judge the quality of the links that you have got. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in SEO.
Now come to the topic that what are the parameters of judging the quality of a link. The answer is a search engine considers the content of the sites to determine the QUALITY of an inbound link. Again when inbound links to your site come from other sites and relevantly those sites have content that is related to your site then these inbound links are considered more useful and helpful to your site as they can do really good for the popularity of your website. And this is the parameter of judging the relevancy of the back links of your site designing. But on the contrary if you take unrelated and irrelevant back links, which have no connection with the content of your site then this, will be counted as the drawback of the relevancy of your site. So unrelated content is not desired. The higher the relevance of inbound links, the greater their quality.
As for example if you have a website about ornaments and then you receive another back link from a website containing wedding ring collection then it would be more preferable than getting a link from a site about drug test. The more relevant the site is that is linking back to your website, the better the quality of the back link.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
SEO Techniques For Outside Your Site.
It’s great to know you have made a fantastic start in terms of SEO by optimizing the content in all of the pages of your site. This can actually take a while depending on how your site is structured. You may need to create a sitemap which search engine bots like along with a cleaner layout where the headers and subheaders clearly show and have the necessary keywords. Optimizing the content and sprinkling keywords is one of the more important SEO techniques to get familiar with. But once you are confident with your site’s optimization, don’t stop there. Take your knowledge of SEO techniques outside your site so your website has even more exposure. Don’t forget that having lots of inbound links is important for your site to successfully take in SEO traffic. If you do not know where or how to get started, just visit these good offsite areas for executing your SEO techniques.
Article Directories If you want the quickest possible start, article directories should be your first stop. There are so many article directories in the net and the most popular ones are extremely easy to find. Just type “articles” in Google and visit the sites that you see on the first page. Submitting an article is not very difficult as long as you read the rules. If your site has a blog that is filled with interesting content, you should be able to copy the content and paste it as an article submission for a particular site. Then, you can add a link after the article so readers to visit your website. If the article is already optimized, search engines should be able to index the article very quickly especially if the article directory has a high page ranking. Even if links are not allowed in articles, you can always create an account and edit your profile where you can add the site you want to advertise as your homepage just in case people decide to view your profile just because your article is well-written.
Video Sharing Sites SEO techniques are all about good use of words. Video sharing sounds like it has nothing to do with words but do not forget that video sharing sites not only allow you to upload videos but also allow you to tag and describe them. Use your SEO techniques to make optimized descriptions. Just pretend you are posting an ad in an advertisement directory because that kind of text should be enough to fit in a video description. When adding tags, simply put the keyword phrases that you frequently use for your onsite optimization.
Blogs Having a blog is great for making your site optimized and easy to update but that still counts as onsite optimization. However, there are so many other blogs where you can add content to. Just because you do not have admin access to the blog doesn’t mean that it isn’t impossible to add optimized content or an inbound link to the blog. Many blogs allow others to comment which can serve as a nice entry point for unleashing your SEO techniques. Blogs are not as flexible as article directories since some bloggers may just delete your post for spamming but if you make quality posts that will appeal both the blogger and his or her readers, your post should stand and the search engine should index it.