Tag Archives: content
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
What the back links are
Those who have read about search engine optimization they know well what backlinks are. They have to come across the word at least for once. But who are new to the subject of SEO they must think what the term back links refers and what the importance of back links is. It is nothing but an important thing to build a good SEO. Rather it can be said that Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. At first in this article we will discuss what a back link is.
Actually back links are the links, which are called the inbound links (IBLs) or the inward links. The greater the number of back links is the greater the popularity of your website. It simply indicates the popularity and importance of your website. Back links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query.
When the search engines are calculating the importance and popularity of a specific website to a keyword then they consider the number of quality inbound links to that site. So you should not be happy that you have got some inbound links but you have to judge the quality of the links that you have got. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in SEO.
Now come to the topic that what are the parameters of judging the quality of a link. The answer is a search engine considers the content of the sites to determine the QUALITY of an inbound link. Again when inbound links to your site come from other sites and relevantly those sites have content that is related to your site then these inbound links are considered more useful and helpful to your site as they can do really good for the popularity of your website. And this is the parameter of judging the relevancy of the back links of your site designing. But on the contrary if you take unrelated and irrelevant back links, which have no connection with the content of your site then this, will be counted as the drawback of the relevancy of your site. So unrelated content is not desired. The higher the relevance of inbound links, the greater their quality.
As for example if you have a website about ornaments and then you receive another back link from a website containing wedding ring collection then it would be more preferable than getting a link from a site about drug test. The more relevant the site is that is linking back to your website, the better the quality of the back link.