Tag Archives: content
Understanding Backlinking
Sometimes it is funny how times change. Just a few years ago the best way to get ranked on Google and Yahoo was to use the hot keywords of the moment. If you placed the keywords in the content on your website often enough then when people searched those keywords your site would pop up. Thankfully for both the customer and the entrepreneur search engines have wised up. Keywords are still important, but if you want to get ranked, and rank high you need backlinks.
It should be pretty clear that you can have the most amazing website in the world, with the most up to date, ground breaking information on it that would change the life of your readers forever… but if you don’t have readers or more to the point, traffic then you what good is the website. You should also know that you don’t necessarily have to have the best looking website in the world to get traffic. One of the high-test ranked website on the Internet right now is a very plain looking website. White background and blue lines, I am sure that you have heard of it, it’s called Facebook.
To get people to your website you need to spend the time to do a solid marketing campaign. This means that you need to take time to get backlinks. Getting backlinks to your site is the quickest way that you can climb in the SERPS. One has to ask then, what is a backlink.
A backlink is a link that is placed on another website that will lead the people that are reading the content back to another website. Trust me when I say that you have seen backlinks. You have been scanning the page that you are reading and in the middle of the article you will see highlighted words, which if you click on them it will send you to another website, if you roll over it you will see the web address. If you are reading an article on a site such as ezines then the backlink is going to be in the resource box at the bottom of the page. This is also true for any article directory site.
Now here is why it is so important. When you have a backlink to your website that is placed on another site is both popular and relevant it is tagged by Google. A date is given to it and Google will record the actual phrase that is used in the link. What Google then does is it takes the information it has gathered and saves it so that Google can then establish a rank for your site.
This does not mean that you need to have hundreds of backlinks. What it means is that you need to have quality backlinks. Search engine work under an assumption that not all links hold an equal amount of weight. So a backlink from a popular or well-known website holds more value than a link to your friend’s website that your family visits.
We have established that you need backlinks to improve ranking and that those links need to be on popular or high ranked sites. But with everyone realizing how important the process is, how do you go about getting the backlink to your site and not some other guy?
Article marketing is a great way to get backlinks and even the Link building Services recommends this method as one of the best way to get backlinks. When you take the time to create original and informative content that can be reprinted websites will pay attention to you. Many websites, many popular websites actually, take advantage of article marketing articles because it offers the webmaster a way to keep fresh quality content on their site. Another excellent way to get backlinks is through blog commenting or guest blogging. Make sure that you find blogs that are in your niche, relevant and popular.
Benefits and Advantages of Articles Submission in SEO
Article submission is said to be one of the best way to increase traffic to your website. This is one of the greatest ways by which you can back links to your site. There are a lot of article directories on the web that accept articles for a variety of categories. It is important however, to pick a category that directly relates to the content of your website.
This is an effective marketing method referred to as targeting visitors to your web site. Experts believe that article submission as an SEO technique is much better than link exchange and the use of link exchange websites. The more links you have leading back to your website, the better your chances of attracting traffic from the search engines and other sites.
Article submission is the process by which website owners take targeted written articles and submit them to various article directories on the Internet. It is a heavy resource for enhancing traffic to the website and likewise getting one way links back to your site. In order to do so one just need to have an unique and attractive article and get it submitted in the numerous article directories.
Article submission is a good way for attracting visitors to your site and also for getting good quality backlinks. There are many article directories on the internet that accept articles under a variety of categories. It’s important however, to choose a category that closely related to the site content.
It should be understood that, a large amount of articles are posted on top article directories everyday. Therefore, only a fraction of the articles can actually generate large traffic. It is important to consider whether you can provide unique information for your readers. The submitted articles should use the same keywords with your site and lure readers to visit it to get more detailed information.
Article directory allows the submitter to post information about their area of interest. This is one of the greatest ways by which you can get one way link for your site. Everyone knows that search engines love links and more submission means more links to your website – that means good rankings for your website.
There are several good article directories that allow their registered users to use articles free of cost on their own blogs and websites. If your article submission is of a superior quality, intelligently written and without any plagiarized content, chances are good your articles are going to be reproduced, adding to your store of back links.
Some of the important benefits of article submission for the SEO include generating interest in the content of your website so as to attract new, unique visitors. It is the best alternative to link exchange and link exchange networks. Some article submission and PR web sites allow people to subscribe to specific categories related to their web site as RSS feeds.
Hence, Article submission is among the most popular SEO techniques today that can be used to effectively promote your website or your business. Each article directory has its own set standards to qualify a specific article for publishing. When done correctly, article submission is a highly effective means of generating targeted traffic to your website. The benefits of article submission can make the difference between a highly successful website and are rarely visited one.
How to Improve Your Incoming Reciprocal Linking Campaign
Despite many tactics adopted to draw the site visitor’s attention, if your site is not getting enough traffic, this can be a problem somewhere in linking or the way of linking adopted by the site. Many a times despite many efforts, the site is not addressed properly. The problem can be in the kind of content in your site, finding proper link-exchanging associates, the quality of links provided in your site, etc. So, are there any ways to improve the reciprocal linking? Let’s find out.
Find a proper Link building Services – Many a times, in order to find a proper link exchange partner is quite a difficult task to do. But if you can find a proper Link building Services providing you quality links, more than half of your work is done. Taking the help of a proper link exchange associate is not at all a difficult task, but one must be aware of the sites the site exchange associates are providing and keeping a track of it.
Utilize the links to improve your ranks on the grounds of usability – While choosing the mutual reciprocal links, one must be cautious and choose only those links, which are highly usable and can supplement your content. The sites, which are used to supplement your sites, should deal the same subject your site deals with.
Avoid flooding your sites with reciprocal links – Many a times, having lots of links may hamper your site’s credibility and the focus of the site visitor. The reciprocal links look good and attracts the site visitor when it maintains the navigation ease. But, if the site is flooded with links, it can hamper the ‘stick to the content’ quality, and thus, harming the site’s popularity.
Check the quality and readability ease of your site after putting links – If the content of your site is not readable, you may loose the ranks and the number of site visitors. If you feel that the site is loosing its quality as you are putting the links, just check if the links are providing quality matters on the relevant topic or not. If possible, put yourself on the layman’s chair and check whether the links can be useful for the sect of people who are visiting the site.
Stick to the theme of your site while choosing links – While you are choosing the reciprocal links, make sure they are relevant to the subject your site is dealing with. The links are needed to generate revenue, so if the site visitors due to their irrelevance do not click them, it is quite difficult to make money out of the mutual linking technique.
Use free tools for links exchange – Using free tools for link exchange can help you to get into the proper traffic rather than to buy high PR links or getting the Link building Services for it. So, use free tools for your links exchange and make sure they are providing you good links.
Good mutual reciprocal links may help you to improve your site rank in the search engines, while bad links or over-flooded links may ruin your site ranking. The good ranking also needs a good content apart from the links, so make sure you have quality content along with the quality links.