Tag Archives: content
Free and Easy Link Building Tips (Page 1 of 2)
Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible?
Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.
If you’ve spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks – links that point to your website – are a major factor in determining your popularity or ranking with the search engines. And of course, just like in high school, you want to be popular.
You can buy your way into links like you can buy high PR links for your website easily, but here we’re talking about a few free and easy ways. An obvious and natural way to build links is through content. When you start a link-building campaign for your new website, focus on attracting links that will add value for your website visitors and best represent your most important keywords too. It is invaluable to have visitors go to your site and share your content.
Here are a few easy and mostly free ways to build links for your website.
Blog-Based Link Building
One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you’ll attract links. Reference other bloggers in your content and link to other blogs in your industry.
For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog’s content reflect your company? This content could be the page that carries your company’s name around the Internet world. Cheap content is just that – cheap. Create content that people want to read and that will make them come back again and again.
Reviewing products and services and posting those reviews on other sites is another way to build links many of the Link building Services adopts this way to promote the website. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.
Link Building with Social Media
Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.
Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do.
Acquiring Quality In Bound Links To Your Website
If you’re wondering what a back link is, well it is a link placed on another site with content relevant to yours that is directed towards your website. Links to your website direct traffic from the linking point to your site and help you to rank higher in search engines.
Let’s say that you have a website that sells grills. To get the most effective links to your site you would want to find other sites that offer content similar to grills to place your link on. These other sites might sell books on grilling, offer recipes for grilling or grill parts. The linking site will ideally have content that relates to grilling in some way.
You should view the internet as a popularity contest and each little link is a vote for your websites quality. Links of quality are much more effective then those in quantity. 10 links from websites with content related to that on your site could be more valuable than 1000 from unrelated sites.
The links placement on the relevant site is also important. You are better off with a link on the front page of a website than a page that is deep within the site. Ideally you should be able to get to the page your link is placed on by clicking on a link from the front page. Look at it in this way, if you can’t find the link neither can the search engines.
We should also cover two different ways to get a link placement.
Free link placement involves several options. There are some sites that will offer free link placement with no strings. Other sites will require a reciprocal link back from your site which decreases the link value significantly. You can also write and submit articles to article directories with a link back to your site.
There are quality directories where you can have your website listed. A quality one that actually provides benefits to the website linked to will generally charge a fee to review your site in consideration of inclusion. This is generally one of the most time effective ways to achieve good results.
Another option is paid link placement or to buy high PR links . This is purely paying for advertising space on a website. It is an option but should be very carefully done. The primary consideration for this option is for generating traffic via the link itself. Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself. If you choose this option be careful that you understand how to do it properly and the risks if you don’t.
When you do get a link back to your website, having relevant text in the link itself is important. This is what will help you to rank in search engines for relevant keywords. When a search engine comes across the link it will note the link text and try to match it with the content of your site. The better a match the more relevance that link will be given by the search engine.
Link building from quality sites does take time whether you do it on your own or take the help of Link building Services. You are not going to start today and finish up tomorrow. It takes a consistent, focused approach over time to see results that give you the results you’re looking for over the long term.
Acquiring Quality In Bound Links To Your Website
If you’re wondering what a back link is, well it is a link placed on another site with content relevant to yours that is directed towards your website. Links to your website direct traffic from the linking point to your site and help you to rank higher in search engines.
Let’s say that you have a website that sells grills. To get the most effective links to your site you would want to find other sites that offer content similar to grills to place your link on. These other sites might sell books on grilling, offer recipes for grilling or grill parts. The linking site will ideally have content that relates to grilling in some way.
You should view the internet as a popularity contest and each little link is a vote for your websites quality. Links of quality are much more effective then those in quantity. 10 links from websites with content related to that on your site could be more valuable than 1000 from unrelated sites.
The links placement on the relevant site is also important. You are better off with a link on the front page of a website than a page that is deep within the site. Ideally you should be able to get to the page your link is placed on by clicking on a link from the front page. Look at it in this way, if you can’t find the link neither can the search engines.
We should also cover two different ways to get a link placement.
Free link placement involves several options. There are some sites that will offer free link placement with no strings. Other sites will require a reciprocal link back from your site which decreases the link value significantly. You can also write and submit articles to article directories with a link back to your site.
There are quality directories where you can have your website listed. A quality one that actually provides benefits to the website linked to will generally charge a fee to review your site in consideration of inclusion. This is generally one of the most time effective ways to achieve good results.
Another option is paid link placement or to buy high PR links . This is purely paying for advertising space on a website. It is an option but should be very carefully done. The primary consideration for this option is for generating traffic via the link itself. Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself. If you choose this option be careful that you understand how to do it properly and the risks if you don’t.
When you do get a link back to your website, having relevant text in the link itself is important. This is what will help you to rank in search engines for relevant keywords. When a search engine comes across the link it will note the link text and try to match it with the content of your site. The better a match the more relevance that link will be given by the search engine.
Link building from quality sites does take time whether you do it on your own or take the help of Link building Services. You are not going to start today and finish up tomorrow. It takes a consistent, focused approach over time to see results that give you the results you’re looking for over the long term.