Tag Archives: content
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
An introduction to SonicWALL
The public company, SonicWALL, is a professionally set up firm that deals in Internet security solutions and related appliances. Its products include devices that provide Their product lines within include devices that provide UTM (Unified Threat Management), firewalls, VPN (Virtual Private Network), value-added subscription services, anti-spam, content filtering and e-mail, back-up and recovery and software. Its deep inspection engine that is free of reassembly has the potential to scan any number of file sizes and downloads happening simultaneously on any TCP port, thereby providing superlative performance and scalability for growing networks.
Headquartered in San Jose, California, USA, SonicWALL also has a sales center in Tempe, Arizona, US and engineering centers in Seattle, Washington, USA, Shanghai, China and Bangalore, India. The company has a worldwide workforce of 700 people across its five international offices. Its offices in Bangalore, Sunnyvale and Tempe also double up as its support centers.
Founded in 1991 by two brothers Sreekanth and Sudhakar Ravi in Sunnyvale, California, the company was called Sonic Systems. It worked on making networking components for Apples product, Macintosh. In 1997, they came out with a security product called SonicWALL, which combined a firewall and VPN and a completely dedicated hardware appliance meant for small businesses. Two years later, the company renamed itself to SonicWALL Inc., and in November 1999, for the first time, they went public.
Since then, they went through several developments and acquisitions, and added several core technologies to their security appliances that included anti-virus, intrusion detection and prevention, continuous data protection backup and content filtering.
Some of its prominent acquisitions to this day remain the one with Phobos Corporation, Salt Lake City, Utah in November 2000 for $268 million. The company makes SSL security products. It also acquired the Internet security consulting services company, Ignyte Technology, Inc. in March 2001for $8.6 million. In the same year, it acquired SecureCom Networks, San Jose, California, and RedCreek Communications Inc., in Fremont, California, a company into VPN networking gear.
In 2005, it acquired Lasso Logic, a San Francisco, California, company that makes continuous data backup and recovery solutions based on appliances. It also acquired enKoo, a remote access technology developer in San Jose, California. The following year, it acquired MailFrontier, a company in Palo Alto, California, that develops e-mail security solutions, outbound content control and compliance and spam protection for a record $31 million. In 2007, a provider of enterprise SSL VPN remote access solutions, Aventail Corporation, was acquired for $25 million.
The benefits of using SonicWALL are many. For instance, it is easy to deploy and use in terms of configuration and policy creation, which make it ideal for small and medium-sized companies. It also has very easy to use configuration guides to help users maneuver and navigate through the network environment.
SonicWALL has a very powerful operating platform called SonicOS, which simplifies the most difficult task. This is due to its robust suite of features that enable network administrators to quickly and easily add wireless guest services and object-based management features. This wonderful product has many more features and benefits that make it a sought-after product.