Tag Archives: content
Real Web Business Opportunity thru RSS
In the past, some people made a lot of money with Google adsense with the following technique. They’d build a gigantic number of sites and pages around niche keywords, with no content of any value or even gibberish. Adsense links were featured on the sites and were the reason for the sites existence. Adsense links were the main, genuine content for these sites. And, as it turns out, sites with little or no genuine content achieved a higher click-thru rate on the Adsense links than sites that had good content.
Its a horrible thought, but It makes sense. On the bad sites, the Adsense links represented something of value to the niche visitor seeking something related to his or her interest. On the good, high value site, a visitor doesnt want to click to elsewhere and leave via Adsense links. The visitor want to stay there with the good content.
Eventually, citing “quality,” Google closed the accounts of people who presented Adsense links on such valueless pages. When you use search engines, it’s nice now to have less pure noise on the web, although, as it is with any medium, quality can still be an issue. Now, when you enter a term in a search engine the top 10 links returned are far more likely to have something related to your search term rather than an endless chain of links from directories, search engines and social bookmarks leading to more directories, search engines and social bookmarks. It is less likely, but it still happens.
This means that the best alternative for folks wanting to try some kind of internet publishing business, earning revenue for advertising is to offer genuine content of some sort. And best of all, you can do this by being a selective focal point for content that a lot of other people create and that they make available via article directories and via RSS (Really Simple Syndication.) After all, that is what newspaper, magazine and publishers do. They select and publish material created by other people. And thats what the TV networks, cable operators and TV stations usually do. They select and make available material that someone else creates.
So when it comes to using RSS in your own web efforts, think about it. In some ways, it follows a model that all media industries have used for generations. You do not have to create your own, brand new content to create value – but you can and will provide value in your ability to select and aggregate appropriately focused materials for targeted audiences that would like to get more of it in one place. And then, there is the seed of a business model – a very old and traditional business model – whereby you profit from advertising, such as Adsense, that what you both receive and propigate content by using RSS.
Additionally, though there is little awareness of this fact, you can use RSS and the RSS aggregators to increase your organic search engine rankings through backlinks (actively passed on through RSS) and other amazing RSS techniques for promotion and creating power for your revenue generating, advertising or affiliate sites.
There is a lot of material available on the web on the technical side of RSS – how to make it work. However, there is very little information available on how to use RSS to massively promote your web business and generate revenue. If you are serious, you should and can learn more about how to use RSS as a marketing and revenue tool.
What Is Good Web Design?
Anyone can design a website. There are plenty of templates, freeware and online instructions that allow anyone with access to a PC and a bit of free time to try their hand at web design. But once you start putting a website together you begin to realise that there is far more to good web design than first meets the eye. Simply putting a couple of pictures up with some text that may contain a few random keywords is not going to see your site powering its way up the Google rankings. So what are the vital ingredients for good web design?
Content, content, content
For many years, the established web design practice was to put together a site first and then create the content to fit the ‘gaps’ left over. Now, because of the emphasis placed on original content by the search engines, good web design incorporates killer content right from the start. There’s no point having a website that looks pretty if the information contained is totally irrelevant, poorly written or just plain wrong. So good web design has to take into account both the visual elements and how the content works with that to create a website that’s pleasing to the eye and delivers on its promise of being interesting, informative and engaging.
Pointing the way
Good web design has to have a ‘plan’ – a roadmap that guides the visitor around the site and works towards an end goal. That end goal could be heading towards the checkout on an ecommerce site or signing up for a newsletter, subscribing to a blog or other interactive processes. Clear, concise signposts that encourage a visitor to explore the site in more depth can prevent them from ‘bouncing’ to a competitor’s site before they have completed their ‘mission’ – namely to buy your product or answering your call to action.
Speaking of which
What is a ‘call to action’? Is it an important part of good web page design? The simple answer is yes, it’s a vital component of good site design, particularly for a business site. A call to action can be something as simple as ‘click here for more details on our latest special offer’ (always include a ‘tempter’ to encourage them to click the link) or it can be more subtle, gently leading the visitor through the site towards the end goal. A strong call to action encourages visitors to interact with the site more pro-actively than just reading a block of text or looking at a picture.
Is a website ever ‘finished’?
Web design is an ongoing process. It’s never ‘finished’ but is always a ‘work in progress’. Sitting back and hoping that your ‘completed’ website is going to continually climb up the Google rankings and keep pulling in new customers is a misnomer. Unlike traditional printed marketing materials, a website is an organic thing that continues to grow and develop with your business. As your business expands, so should your website. Good web page design continually tweaks, updates, refreshes and renews, encouraging visitors to return regularly and to build up a relationship with your site. Interesting sites get linked to, and those juicy inbound links in turn encourage the search engine ‘bots to sniff you out and push you up the rankings. And all of this happens organically on the foundation of good web design.
If you’re determined to grow your business online and want to know more about what makes up good web design, talk to an agency with a proven track record in producing effective web page design concepts for businesses online.
What Is Good Web Design?
Anyone can design a website. There are plenty of templates, freeware and online instructions that allow anyone with access to a PC and a bit of free time to try their hand at web design. But once you start putting a website together you begin to realise that there is far more to good web design than first meets the eye. Simply putting a couple of pictures up with some text that may contain a few random keywords is not going to see your site powering its way up the Google rankings. So what are the vital ingredients for good web design?
Content, content, content
For many years, the established web design practice was to put together a site first and then create the content to fit the ‘gaps’ left over. Now, because of the emphasis placed on original content by the search engines, good web design incorporates killer content right from the start. There’s no point having a website that looks pretty if the information contained is totally irrelevant, poorly written or just plain wrong. So good web design has to take into account both the visual elements and how the content works with that to create a website that’s pleasing to the eye and delivers on its promise of being interesting, informative and engaging.
Pointing the way
Good web design has to have a ‘plan’ – a roadmap that guides the visitor around the site and works towards an end goal. That end goal could be heading towards the checkout on an ecommerce site or signing up for a newsletter, subscribing to a blog or other interactive processes. Clear, concise signposts that encourage a visitor to explore the site in more depth can prevent them from ‘bouncing’ to a competitor’s site before they have completed their ‘mission’ – namely to buy your product or answering your call to action.
Speaking of which
What is a ‘call to action’? Is it an important part of good web page design? The simple answer is yes, it’s a vital component of good site design, particularly for a business site. A call to action can be something as simple as ‘click here for more details on our latest special offer’ (always include a ‘tempter’ to encourage them to click the link) or it can be more subtle, gently leading the visitor through the site towards the end goal. A strong call to action encourages visitors to interact with the site more pro-actively than just reading a block of text or looking at a picture.
Is a website ever ‘finished’?
Web design is an ongoing process. It’s never ‘finished’ but is always a ‘work in progress’. Sitting back and hoping that your ‘completed’ website is going to continually climb up the Google rankings and keep pulling in new customers is a misnomer. Unlike traditional printed marketing materials, a website is an organic thing that continues to grow and develop with your business. As your business expands, so should your website. Good web page design continually tweaks, updates, refreshes and renews, encouraging visitors to return regularly and to build up a relationship with your site. Interesting sites get linked to, and those juicy inbound links in turn encourage the search engine ‘bots to sniff you out and push you up the rankings. And all of this happens organically on the foundation of good web design.
If you’re determined to grow your business online and want to know more about what makes up good web design, talk to an agency with a proven track record in producing effective web page design concepts for businesses online.