Tag Archives: content
Leveraging WordPress SEO Plugins
Creating and publishing a website is no longer a mysterious, esoteric task that is reserved only for computer geeks. These days, just about everyone and their dog has a website. Anyone wanting a piece of the virtual pie can easily sign up for a free Blogger blog or one of the major Web 2.0 properties like HubPages or Squidoo in about five minutes. Plus, there are lots of WYSIWYG editors available that make creating a beautiful, interactive webpage a very simple process.
One of the most popular tools for hosting a blog is WordPress, an open-source project that is freely available for the downloading. There are at least a thousand tutorials available on the ‘net for how to set up a WordPress blog, configure the theme, upload it to your own hosting account, and so on. This article is not going to re-cover that ground. It has been done more than enough. The question is, what do you do once your blog is online, to get the word out so that you can get traffic?
The answer to that question is: search engine optimization. SEO is basically the process of driving traffic to your website organically (that is, not paid) from the search engines. To get the search engine “spiders” or “bots” to notice your site among the “billions and billions” of pages out on the web, and then rank it “high” in the results pages (so people will find it easily), you’ll need to work on these three general tasks:
- Make sure your content is relevant to the keywords people are searching with
- Optimizing your website and its content with keyword emphasis and linking structures
- Building inbound links to your website from others, preferably those in your same niche
This article focuses on the tools that can simplify item (2) in the list. Backlinking, the process described in (3), is a subject for a whitepaper, not just a short article. And, obviously, it is up to you to be sure your content is relevant to the keywords you are attaching to your pages as mentioned in item (1); just use your common sense.
The good news is that there are any number of tools to simplify the job to improve the optimization on your website. Owing to the popularity of WordPress, an entire industry is producing add-on capabilities in specialized themes and WordPress SEO plugins to facilitate optimizing sites built with the platform. You can dig up all sorts of tools, ranging from free plugins like Platinum SEO, HeadSpace2, and Google Video Sitemaps to premium plugins like SEOPressor or SEO Booster Pro.
Here is a short list of plugins you should investigate:
- SEOPressor WordPress Plugin
- Platinum SEO Pack
- All-in-One SEO Pack
- Google XML Sitemap
- Google Image Sitemap
- Google Video Sitemap
- Automatic SEO Links
- HeadSpace2
Always remember, though: put good content on your site that will provide real value for your visitors. Treat your visitors well, and you will get your fair share of traffic; just be sure to do your SEO correctly, and you can speed up the process considerably!
Back Links-Increase Your Website Value
One aspect of closer online promotion is to create content. But the work is not really end with the creation of compelling content, it starts from there. The next and most crucial step for the strengthening and the sale is online content to create visibility through the construction and increased (
The Reason Why Writing For Your Target Audience Is Much Better Than Search Engine Optimisation Articles
Search engine optimization is an area that has been surrounded in mystery and stories for most people throughout recent years. Many individuals understand it thoroughly and use that knowledge to elevate the success of the businesses they own. You shouldn’t be surprised, then, that there are many ways to come at SEO. Writing content for sites to rank in search engines is certainly one such area. Some are convinced that it is best to write the info specifically for the search engine crawlers. Chances are that approach should have been abandoned by a lot of people continually making use of it.
What Google has been saying for so long, and has proven in their latest algorithm change, is to write content for the users. People visit your site hoping to find useful information and facts. What they are not looking for are articles that appeal to keywords which means, search engine optimization articles. This approach is typically adopted because of not having enough information or having the right perspective. If you write for a specific audience, you are going to see some great things take place, like having increased rankings.
Remember that Google keeps an eye on just how long people stay on your website. This is called your site’s “bounce rate” and it presents Google with a lot of information. If most people are spending just a few seconds and then leaving, then Google will conclude your site is not relevant and targeted for that search term. You don’t want this to take place. Alternatively, if people are spending a lot of time, then you will receive more positive Search engine marketing points from Google. It’s going to all connect together at some point.
Your ability to successfully write for the audience, and give them what they want, is rooted in solid industry research. There’s really no other way to know about your audience, or target market, and offer it to them. When you have good demographics you’ll better be capable of figure out what people would like. If you take some time to go to forums that your target market spends time in, you can get a nice handle on their difficulties. Then, you will be in a excellent position to write about their cares and problems.
This degree of research-based writing also can lend something great to your content. Your content will be relevant–something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the general relevance. The only true way to get that kind of writing is when you actually know a great deal about your subject. So put together that metric with the bounce rate, and Google has a very good idea about how appropriate your site content is.