Tag Archives: content
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
Checking On Websites Of Your Link Exchange
When you run a business, you are sure to use the help of link exchanges to improve the clientele of your business. There are many link exchange sites that provide you with links for you to approach for advertising about your business.
However you have to be careful of the different websites you reach through these links as some websites can cause problems to the efficient running of your computer. Sometimes, you may end up in a site where its owner encrypts the source of the website for protection from its content getting stolen or to cover up malicious code that harms his or her computer.
You can find out if the site that you visit is an encrypted site with tools like urlaudit, in addition to finding out if the site is a risk to people using your traffic exchange. Then there is a possibility of urls leading to a 404 error page.
This page proves to be very irritating to the surfer as it leads to a blank page, and is a waste of time for the surfer. This is why if you have a site exchange service, that you never direct surfers to pages with a 404 error page.
If you do direct them to the page, they lose interest in using your site exchange service and lose site traffic, which proves to be disadvantages to you. You can prevent all this by using tools like urlaudit which scans the links of your site exchange service to ensure that visitors dont lead to wrong or missing pages in your urls.
Sometimes, you may find some sites with urls having a 404 error with urlaudit. You then have to contact the site owner to inform them of the sites so that the right steps can be taken to fix the problem. The site owner usually resolves the error wherein the missing page is replaced or updated, as required.
If you are providing a site exchange to people, you have to remember that there are many people who are not interested in links to sites having sounds and video as these sites take a long time to load.
So you can use tools like urlaudit to ensure that the links that you provide them dont have any audio or video matter on the site, and then decide whether or not to include the links in the site exchange list you provide to your client. You could contact the site owner to request for the removal of this audio and video content, if your client wants the link to the site to be included in the link exchange.
There are also many sites that have adult content; you have to decide whether you want your link exchange to include these sites, depending on the needs of the client. You can find out which sites on the link exchange have adult content with the help of urlaudit and include or exclude them from the link exchange site, as per the requirements of your customer.
So all this shows that with tools like urlaudit, you can cater your link exchange service to meet the needs and requirements of your customer.
Checking On Websites Of Your Link Exchange
When you run a business, you are sure to use the help of link exchanges to improve the clientele of your business. There are many link exchange sites that provide you with links for you to approach for advertising about your business.
However you have to be careful of the different websites you reach through these links as some websites can cause problems to the efficient running of your computer. Sometimes, you may end up in a site where its owner encrypts the source of the website for protection from its content getting stolen or to cover up malicious code that harms his or her computer.
You can find out if the site that you visit is an encrypted site with tools like urlaudit, in addition to finding out if the site is a risk to people using your traffic exchange. Then there is a possibility of urls leading to a 404 error page.
This page proves to be very irritating to the surfer as it leads to a blank page, and is a waste of time for the surfer. This is why if you have a site exchange service, that you never direct surfers to pages with a 404 error page.
If you do direct them to the page, they lose interest in using your site exchange service and lose site traffic, which proves to be disadvantages to you. You can prevent all this by using tools like urlaudit which scans the links of your site exchange service to ensure that visitors dont lead to wrong or missing pages in your urls.
Sometimes, you may find some sites with urls having a 404 error with urlaudit. You then have to contact the site owner to inform them of the sites so that the right steps can be taken to fix the problem. The site owner usually resolves the error wherein the missing page is replaced or updated, as required.
If you are providing a site exchange to people, you have to remember that there are many people who are not interested in links to sites having sounds and video as these sites take a long time to load.
So you can use tools like urlaudit to ensure that the links that you provide them dont have any audio or video matter on the site, and then decide whether or not to include the links in the site exchange list you provide to your client. You could contact the site owner to request for the removal of this audio and video content, if your client wants the link to the site to be included in the link exchange.
There are also many sites that have adult content; you have to decide whether you want your link exchange to include these sites, depending on the needs of the client. You can find out which sites on the link exchange have adult content with the help of urlaudit and include or exclude them from the link exchange site, as per the requirements of your customer.
So all this shows that with tools like urlaudit, you can cater your link exchange service to meet the needs and requirements of your customer.