Tag Archives: companys
Choosing SEO or PPC to Benefit Your Website
The majority of companies now have websites; the Internet is increasingly becoming one of the best ways to promote your business. A commercial website contains a great deal of information; from the companys ideals and business practises, to a catalogue of products or services the company currently offers; to news of what is to come: it is fair to say a companys website is extremely important in the current market.
Obviously it is of primary importance to a business owner that potential customers are able to find the companys website online. Not everyone who would buy from or subscribe to you is already aware of your company or brand; and even big brands have to advertise. A great deal of business is made after a quick search of the web, and with studies showing that it is generally the first few links displayed in the search engine results that are clicked, there is obviously a great deal of competition for these links.
One of the best ways of getting your website near the top of these rankings is through Search Engine Optimisation, commonly referred to as SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.
Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so its important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.
Search Engine Optimisation is a lot of work: there are agencies around that will do this work for you, and it is probably the cheapest way of getting your website near the top of the search engine rankings. Another, more expensive, way of getting visibility for your site is Pay-Per-Click (PPC) marketing. By “bidding” on certain keywords, your site can reach the very top of page one very quickly indeed, but obviously this will cost you a lot more money assuming people are clicking on your link.
Of course, if people are clicking on your link, then theres a good chance that youre going to get some business, so its really a win-win situation. Regardless of which method you choose, getting your website to be the first in the search engine rankings will probably require professional help people who are willing to do the research and put the time in so you are guaranteed results.
Choosing SEO or PPC to Benefit Your Website
The majority of companies now have websites; the Internet is increasingly becoming one of the best ways to promote your business. A commercial website contains a great deal of information; from the companys ideals and business practises, to a catalogue of products or services the company currently offers; to news of what is to come: it is fair to say a companys website is extremely important in the current market.
Obviously it is of primary importance to a business owner that potential customers are able to find the companys website online. Not everyone who would buy from or subscribe to you is already aware of your company or brand; and even big brands have to advertise. A great deal of business is made after a quick search of the web, and with studies showing that it is generally the first few links displayed in the search engine results that are clicked, there is obviously a great deal of competition for these links.
One of the best ways of getting your website near the top of these rankings is through Search Engine Optimisation, commonly referred to as SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.
Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so its important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.
Search Engine Optimisation is a lot of work: there are agencies around that will do this work for you, and it is probably the cheapest way of getting your website near the top of the search engine rankings. Another, more expensive, way of getting visibility for your site is Pay-Per-Click (PPC) marketing. By “bidding” on certain keywords, your site can reach the very top of page one very quickly indeed, but obviously this will cost you a lot more money assuming people are clicking on your link.
Of course, if people are clicking on your link, then theres a good chance that youre going to get some business, so its really a win-win situation. Regardless of which method you choose, getting your website to be the first in the search engine rankings will probably require professional help people who are willing to do the research and put the time in so you are guaranteed results.
Guarding Against a Network Breach with Security Testing
As people spend more time shopping on the Internet and less time shopping in stores with cash, it is vitally important for a companys data to be well-protected from hackers, data thieves and even security breaches from within. There are two ways to find out if a companys computer network or data server are safe and sound from sabotage. One is to wait and see if it is hacked and compromised. The other is to do security penetration testing and fix any problems before they occur. The second option is a better business practice and, in the long run, less expensive.
Reputation Consumers do not want to do business with a company that will not protect their personal data, such as credit cards, names, telephone numbers and addresses. Even if the data is only used for an e-mail distribution list, customers will hesitate to trust the company in the future. If sensitive data is used to make credit card purchases or compromise the bank accounts of customers and contacts, it wont take long for them to find out. When they do, the business owner can be sure that everyone the person knows – and the press – will probably hear about it, too. Keep in mind that not only will consumers avoid a company that cannot keep information safe, they will not want to make any types of purchases or use its website even after it has been fixed.
Financial Ruin Capturing information from a companys database for e-commerce or even day-to-day operations can force them out of business. Compromising a companys server can not only cause problems with data, the companys bank accounts and online e-commerce user names and passwords can be captured as well. This means that funds can be spent without the companys knowledge until a red flag is raised. For those with loosely structured accounting departments, this is detrimental to a companys financial health.
Solution By hiring a reputable application testing or penetration testing specialist, a business owner or manager can find out whether their applications, database and computer information can be easily hacked. Referred to in the industry as ethical hacking, a series of popular hacking techniques are tested on the website, network or database to see whether the target can be breached. After the test results have been obtained, expert consultation is done to limit the possibility of breaches or future episodes.
Time Frame The process of hacking into a companys database or website may take only a matter of seconds, minutes or days for the malicious competitor or money-hungry thief.. Cleaning up the mess left behind could take the business weeks, months or years. Some companies never recover. Penetration testing by a reputable and thorough penetration testing contractor usually takes one to two weeks. Rather than rush through the process in two to three days, the specialist uses a number of methods and attempts a number of entries before stating whether a business system is adequately protected. Most vulnerabilities can be fixed within a week.