Tag Archives: companies
Free Shipping Extended for Many Online Retailers
Many online retailers are offering free shipping during this holiday season. Find out more about this phenomenon here.
Free shipping has become necessary for many online retailers to better compete with their brick and mortar counterparts. In fact, many Boston online marketing companies are recommending that e-commerce sites offer shipping promotions to their customers in an effort to get some much needed customers during the busy holiday shopping season this year.
Providing free shipping has become a necessity in this industry, so much that it has become a standard offer during the holiday season. According to a recent New York Times article, many online retailers are extending the dates where they normally offer free shipping. The report goes on to mention how 90% of online retailers are going to offer free shipping at some point of the holiday shopping seasons. Many retailers are also extending the dates to which they offer this shipping promotion. 86% of those who offer free overnight shipping or two day shipping will be extending these offers until December 22nd this year.
Retailers are always reminding their customers of this offer. In fact, many Boston search engine marketing companies are seeing online retailers including the keywords “free shipping” in the keywords that they target for their online promotional activities on search engines.
Even though this promotion is popular during the holiday shopping season, free shipping is rapidly becoming a standard offering year round for many retailers. Lower shipping rates by commercial carriers, as well as lower costs of operation for e-commerce sites have contributed to many e-commerce sites offering this to their customers.
This trend is not surprising, as according to a recent Market Watch report on online shopping by individual consumers, the shipping options and their associated costs are an important consideration by shoppers who buy online. It wouldn’t make too much sense for someone to buy a product online, but end up paying more for it because of the added shipping charges which would result in it costing more than what it would take to buy it in a retail store. This explains why economy class shipping is now offered for free on many websites, especially when it comes to purchases of large items, such as TVs, computers, etc.
This is not only beneficial to consumers, but also to others associated with the e-commerce industry. As a result of offering lower shipping rates to commercial clients, shipping companies such as FedEx and UPS have seen a recent growth of shipping for online orders. There are also many Boston web development companies who have redesigned the websites of their clients in order to make their free shipping offers featured more prominently on the websites of their clients in order to attract more shoppers.
Free Shipping Extended for Many Online Retailers
Many online retailers are offering free shipping during this holiday season. Find out more about this phenomenon here.
Free shipping has become necessary for many online retailers to better compete with their brick and mortar counterparts. In fact, many Boston online marketing companies are recommending that e-commerce sites offer shipping promotions to their customers in an effort to get some much needed customers during the busy holiday shopping season this year.
Providing free shipping has become a necessity in this industry, so much that it has become a standard offer during the holiday season. According to a recent New York Times article, many online retailers are extending the dates where they normally offer free shipping. The report goes on to mention how 90% of online retailers are going to offer free shipping at some point of the holiday shopping seasons. Many retailers are also extending the dates to which they offer this shipping promotion. 86% of those who offer free overnight shipping or two day shipping will be extending these offers until December 22nd this year.
Retailers are always reminding their customers of this offer. In fact, many Boston search engine marketing companies are seeing online retailers including the keywords “free shipping” in the keywords that they target for their online promotional activities on search engines.
Even though this promotion is popular during the holiday shopping season, free shipping is rapidly becoming a standard offering year round for many retailers. Lower shipping rates by commercial carriers, as well as lower costs of operation for e-commerce sites have contributed to many e-commerce sites offering this to their customers.
This trend is not surprising, as according to a recent Market Watch report on online shopping by individual consumers, the shipping options and their associated costs are an important consideration by shoppers who buy online. It wouldn’t make too much sense for someone to buy a product online, but end up paying more for it because of the added shipping charges which would result in it costing more than what it would take to buy it in a retail store. This explains why economy class shipping is now offered for free on many websites, especially when it comes to purchases of large items, such as TVs, computers, etc.
This is not only beneficial to consumers, but also to others associated with the e-commerce industry. As a result of offering lower shipping rates to commercial clients, shipping companies such as FedEx and UPS have seen a recent growth of shipping for online orders. There are also many Boston web development companies who have redesigned the websites of their clients in order to make their free shipping offers featured more prominently on the websites of their clients in order to attract more shoppers.
Guarding both Web Applications and Databases Security Attacks
With companies better protecting their computer network perimeters against malicious intruders, a growing number of attacks have begun taking place at the website application and database layers instead. A recent survey shows that more than 80 percent of attacks against corporate networks these days involve Web applications. The survey suggests that a vast majority of Web applications deployed in enterprises contain vulnerabilities that can be exploited by intruders, allowing them to gain access to underlying systems and data. Despite the prevalence of such vulnerabilities, most companies are not addressing the problem due to a lack of awareness or because their budgets do not permit additional expenditures on Web application security, according to the study.
Fortunately for enterprises, a growing number of relatively inexpensive, automated Web application security tools are becoming available to help them probe their applications for exploitable security flaws. The products are designed to help companies examine application code for common errors that result in security vulnerabilities. Using such tools, companies can quickly identify issues such as SQL Injection errors, Cross-Site Scripting flaws and input validation errors, much faster than they would have been able to manually.
Most of the reputable application security testing tools that are currently available can be used to test both custom-developed Web applications and common off-the-shelf software packages. Companies typically run the tools first against their live production applications to identify and mitigate vulnerabilities that could disrupt their operations. Application security tools typically only help identify vulnerabilities. They do not automatically remedy the flaws. In addition to testing production applications, tools can also be used to test code during the application development and the quality assurance stage. Security analysts in fact, recommend that such tools be used during the development life cycle because finding and fixing flaws can be a whole lot easier and less expensive compared to doing it after an application has been deployed. A growing number of such security testing products also support features that allow companies to conduct penetration testing exercises against their application and database layer. Using such products, companies can probe their networks for flaws in much the same way that a malicious attacker would probe their networks.
Until recently, the use of such tools has been considered a security best practice, but that could start changing soon. Already, the Payment Card Industry Security Council, a body that governs security standards in the payment card space, has a rule mandating the use of application security software by all companies of a certain size that accept debit and credit card transactions. Under the rules, covered entities are required to use such tools to identify and remediate security flaws in any applications that handle payment card data. Similar rules mandating the use of such software could start becoming more commonplace as awareness of the issue grows.