Tag Archives: choose
Why Choose Dedicated Managed Server Hosting (Page 1 of 2)
There are a lot of reasons why someone would choose dedicated managed server hosting. If you have a website then you will have had to decide upon some hosting at some point. If you are new to the online world and it was your first website then the chances are high that you chose shared hosting. This may have been very cheap due to the fierce competition out there between companies offering shared hosting, but is it really the best option? If the site is important to you or your business then shared hosting just might not go far enough in terms of security. This article provides the benefits of instead using dedicated managed server hosting.
Benefit 1 High Security There is no doubt that the high security levels of dedicated managed server hosting are a big reason why many people choose this type of hosting. When no one else has access to your server the chances of your sites being hacked or being exposed to malware or viruses is greatly reduced. A virus can completely destroy a website and even your computer so taking the risk is just not worth it. Additionally your site could easily be affected in some other way when someone else changes something related to their own site. If you dont want to be at risk of any of these disastrous occurrences then it is much better to avoid shared hosting and choose a dedicated managed server hosting package instead.
A system kept in an office and not a data centre, is not always secure. Security is not just limited to passwords, but also to who has access to the hardware and can shut it down. An old story tells of a server that shut down on certain nights. After fruitless checks into logs it was decided that someone would sit and watch it. That is when they discovered the server was unplugged by the cleaner so that the floor could be polished. In computer speak this was known as a buffer problem.
Benefit 2 Faster Loading Times When a server is shared, the bandwidth is also shared between all the sites hosted there. This means that loading times can be very slow and cumbersome. A site hosted on a dedicated server has no bandwidth to share and therefore the uploading is much quicker. Visitors to a website are not very likely to hang around and wait for the site to load. You only get one chance generally with visitors too and if they cant load the site or have to wait longer than a couple of seconds they are very likely to click away to your competition.
Benefit 3 Lower Long Term Costs Although the costs of having a dedicated manager server hosting package are slightly more than using shared hosting for example the benefit of the additional security they provide make up for it. If you chose a different route such as colocation, then you would have to pay for a lot more. Colocation for example would mean you had to buy the server hardware itself and you would need the resources to make checks on the server and make sure the network was monitored. If there is a technical glitch that takes your site offline then you could lose valuable click throughs, income and turn away valuable customers that are unlikely to return. To avoid this risk, having a managed server is a better solution. All the network monitoring and technical maintenance is the responsibility of the company you are using. This saves a lot of time and money in the long term.
Why Choose Dedicated Managed Server Hosting (Page 1 of 2)
There are a lot of reasons why someone would choose dedicated managed server hosting. If you have a website then you will have had to decide upon some hosting at some point. If you are new to the online world and it was your first website then the chances are high that you chose shared hosting. This may have been very cheap due to the fierce competition out there between companies offering shared hosting, but is it really the best option? If the site is important to you or your business then shared hosting just might not go far enough in terms of security. This article provides the benefits of instead using dedicated managed server hosting.
Benefit 1 High Security There is no doubt that the high security levels of dedicated managed server hosting are a big reason why many people choose this type of hosting. When no one else has access to your server the chances of your sites being hacked or being exposed to malware or viruses is greatly reduced. A virus can completely destroy a website and even your computer so taking the risk is just not worth it. Additionally your site could easily be affected in some other way when someone else changes something related to their own site. If you dont want to be at risk of any of these disastrous occurrences then it is much better to avoid shared hosting and choose a dedicated managed server hosting package instead.
A system kept in an office and not a data centre, is not always secure. Security is not just limited to passwords, but also to who has access to the hardware and can shut it down. An old story tells of a server that shut down on certain nights. After fruitless checks into logs it was decided that someone would sit and watch it. That is when they discovered the server was unplugged by the cleaner so that the floor could be polished. In computer speak this was known as a buffer problem.
Benefit 2 Faster Loading Times When a server is shared, the bandwidth is also shared between all the sites hosted there. This means that loading times can be very slow and cumbersome. A site hosted on a dedicated server has no bandwidth to share and therefore the uploading is much quicker. Visitors to a website are not very likely to hang around and wait for the site to load. You only get one chance generally with visitors too and if they cant load the site or have to wait longer than a couple of seconds they are very likely to click away to your competition.
Benefit 3 Lower Long Term Costs Although the costs of having a dedicated manager server hosting package are slightly more than using shared hosting for example the benefit of the additional security they provide make up for it. If you chose a different route such as colocation, then you would have to pay for a lot more. Colocation for example would mean you had to buy the server hardware itself and you would need the resources to make checks on the server and make sure the network was monitored. If there is a technical glitch that takes your site offline then you could lose valuable click throughs, income and turn away valuable customers that are unlikely to return. To avoid this risk, having a managed server is a better solution. All the network monitoring and technical maintenance is the responsibility of the company you are using. This saves a lot of time and money in the long term.
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.