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Linking Strategies Using Link Directories (Page 1 of 2)
Introduction:
Building high quality links to your website is one of the most important things that you can do to improve your search engine rankings. You can think of these links as votes in favor of you website (this is the way the search engines see it). Acquiring high quality links for your site can be very time consuming, however it is a very important thing to do if you want to get great search engine rankings.
Before I continue, let me quickly define Link Popularity (link pop) for you. Link Popularity simply refers to the amount and quality of inbound links to your site. There are many free tools available on the internet for checking your link popularity.
How Link Directories Can Help You
Using link directories is one of the best ways to get quality links to your site. A link directory is basically a web site which has a huge collection of links that are sorted by categories. People who are searching for a particular type of web site will use links directories as an alternative to doing a search engine query.
There are thousands upon thousands of link directories out there to choose from. I recently typed the keywords: link directories in to Google and received 1,120,000 hits.
When you submit your site to a link directory, it is edited by a human. Your submission will either be accepted or rejected, depending on the quality of you site, and whether it is relevant to the directory you are submitting to. If your site gets accepted, the users of the link directory will consider your site to be credible. Also, the search engines love links that point to your website from quality link directories.
You will want to have your link placed on as many link directories as you can. There are three reasons why you’ll want to do this. First, you will get targeted traffic to your site when people search the directory for your type of site. Second, you will increase you search engine rankings as your link popularity increases. Third, having links from link directories will help your web site pages to get indexed quickly.
Some Features Of Link Directories
When you submit to a link directory, you are usually given 3 choices that look something like this: o Featured Links o Regular Links o Regular Links With Recipricol The featured links will normally keep your listing towards the top of the list. There is always a charge for featured links (this is one of the ways that link exchanges make their money). The trouble here is that if a lot of people are buying featured links for a particular category, you may still be pushed quite a way down the list. With a lot of link directories, the regular links and the regular links with recipricol are offered for free. When I submit to directories, I always choose regular links and I only choose free ones. Listen, there is such an overwhelming number of link directories out there, that if you start paying for your submissions, you will quickly empty your bank account. There are plenty of free ones to choose from (just type free link directories into Google, and you will be amazed at the numbers). Finally, always choose the regular link option (one way) rather than the reciprcol link option. These days, search engines consider one way links to be more valuable that recipricol links (recipricol links are still OK, but they are not as good as one way links).