Tag Archives: certain
Understanding Close Protection
Close Protection or bodyguarding as it is more popularly known, is something that most people are only aware of via the media. They have seen the role glamorised by way of the movies, or by reading magazine articles or fabricated stories in books.
Although a small percentage of this media information is close to the truth, the vast majority of what is shown is far from the realities of the profession.
The perceptions that people hold are quite extreme when it comes to their idea of what type of person they see working in Close Protection.
It ranges from one end of the scale where they believe that all bodyguards or close protection officers, as they shall be referred to from now on, are large aggressive people with very little in the way of a fully functioning intellect. This then jumps to the complete opposite end of the spectrum.
Where we find our super skilled super intelligent agent, who is capable of taking on and defeating single handily, any major criminal or terrorist organisation. Both these perceptions are far from the truth.
There may be a number of individuals who fall into the former definition, but they are not and never will be capable of working at a professional level within the world of Close Protection.
Also the media vision of the work of Close Protection Teams, which shows them incessantly protecting their client against repeated acts of violence, is also a work of pure fiction.
Yes, there are official teams out there who do provide protection for certain clients on whom there is a definite and ongoing threat. But it is intelligence and avoidance however, that are the defences used with these teams not mass shootouts.
So what exactly do we mean by the term close protection and what is the role of the close protection operative?
The term close protection has many definitions; but the one that describes the role most succinctly is the following:
It is to reduce the possibility of kidnap, assassination or unlawful act by the application of certain principles and measures to normal daily life.
So this then is the basic role of those working in Close Protection. Their duty is to protect their employer, their Principal, by way of applied procedures and security measures. What measures are required and at what level have to be correctly assessed by the team.
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.