Tag Archives: call action
Discover the Secrets to Generating High Conversion Rates from Your Squeeze Pages
For so many years, the best route to truly expanding a business and becoming more profitable has been with an email list with whom there exists a solid relationship. There are a number of ways you can leverage your list once you build it from doing joint ventures to running your own ads. However, in order to get there you need to first start building your list in the most effective manner. Unfortunately it is not as simple as throwing an optin box on your site. You need to have a dedicated “squeeze page” that captures the contact information of your visitors.
One of the most important sections of your squeeze page is the call to action you include. Without having a strong call to action you won’t be able to see high conversion rates. There are plenty of online marketers who are new to the game who have no idea that most of the people landing on their squeeze page have no clue regarding what the next step is. In most cases, you actually have to tell them what they need to do. If you want them to sign up to your list by giving you their email, then you have to tell them exactly that. Conversion rates increase if the call to action has large graphics or text positioned next to it, which is a proven fact according to certain studies. Now, a lot of the best online marketers have videos on their squeeze pages showing people where to put in their email address to receive their free gift. A powerful call to action is the first priority if you want your squeeze page to have a positive effect on your audience and if you want it to set itself apart from the rest. Practically everyone knows that you will need to offer an ethical bribe in the form of a free offer. You can offer people an ebook, video, audio recording or combination. Things are more difficult now than before, and you have to give people something that is different enough to attract them. Do not be afraid to give something out that has real value; in fact, you should do that. You could even have something specially created for this, and then that will make it totally unique. The bottom line with this is your audience must appreciate the value of what you are doing.
Last but not least, make sure you don’t put a ‘reset’ button on your squeeze page. You don’t want people to leave your squeeze page because the whole point is to get them to sign up for your list.
People shouldn’t have more than two options when they reach your squeeze page, namely to use the back button of their browser to leave, or to subscribe. A direct squeeze page will improve your results considerably.
You need to focus on tweaking and improving your squeeze page all the time, if you want to see long-term advantages and positive results. The secret to high conversion rates is to constantly work on your page, making necessary changes, because a squeeze page is not something you can just throw up on the web and then forget about it. Reading your traffic reports and analyzing your stats will give you a clear picture as to how your squeeze page is performing, which will also show you how you can work on improving the overall effectiveness of your page.
Importance of website footers
Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.
There are various elements of a website footer. Some of them are given below:
Site Map
One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.
Content
One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.
Social Media Buttons
The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.
Call to Action
A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.
Credibility
Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.
Contact Information
Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.
Legal Information
A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.
A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.
Importance of website footers
Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.
There are various elements of a website footer. Some of them are given below:
Site Map
One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.
Content
One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.
Social Media Buttons
The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.
Call to Action
A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.
Credibility
Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.
Contact Information
Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.
Legal Information
A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.
A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.