Tag Archives: businesses
Does Your Business Need SEO Specialists?
Whether youve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If youre not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors.
What Does SEO Mean for Your Business?
In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people arent even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people cant find you online, they cant give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines.
So what does this actually mean in terms of your business? To understand this, lets look at the simple example of distributing sales flyers. Lets say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesnt mean youre going to get a lot of customers. Now, lets say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well.
Reputation Management
SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, youre also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image.
The bottom line is that, when it comes to doing better business, you simply cant afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.
Web design is dead!
Before people become too incredulous with this statement this author believes no. Web design is not dead, neither are the firms who are offering such services dead. It was something I heard recently with regard to the proliferation of blog publishing systems and with many sites offering free templates.With the apparent availability of a cheap instant web presence, is there is any need for anyone to sit down any more and learn how to create a website from scratch and all the programming and design skills that this demands, and subsequently for any business to invest in the people who offer that service? Well obviously this statement is something of an insult to all the talented designers and programmers out there, and the million of students investing time into learning these skills, and fortunately the statements are wide of the mark. Businesses do want to hire web design companies, and personally I think it’s in their interests to do so. The purpose of this article is not to simply knock creators of templates, as they are designers themselves – it is simply to suggest that there is sometimes there is an alternative, that will pay dividends in the long run.
Businesses want to cut corners, the market is tough globally – when faced with the choice of spending $5,000 on a site and less than a $100.00 for some businesses it is an easy choice. There are millions of ready to go websites out there, some are stunning, some are quite frankly not. Some are dated, some are not. But my advice to any business would be not to dive into the ‘cheap end’ immediately.
Having a professional web design company design a bespoke website will enhance your brand, it isn’t a necessarily a question of avoiding duplication, i.e risking choosing a cheap template another company is using, it’s about starting your own perception of your business on a strong footing, giving you the confidence in your brand from the outset. A professional web design company will be able to work with you from the ground up to achieve a brand you can be proud of. If you work with a committed web design team from the start they can grow with your company, understand your goals and react to your changing business goals. In that sense they become a valued extra member of your team.
It’s understandable why many businesses strive to cut costs, especially start-up businesses, but in today’s crowded markets and where your on-line presence has become critical, it’s worth listing your web presence on your list of costs as high as your office IT requirements.
Does Your Business Need SEO Specialists?
Whether youve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If youre not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors.
What Does SEO Mean for Your Business?
In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people arent even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people cant find you online, they cant give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines.
So what does this actually mean in terms of your business? To understand this, lets look at the simple example of distributing sales flyers. Lets say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesnt mean youre going to get a lot of customers. Now, lets say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well.
Reputation Management
SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, youre also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image.
The bottom line is that, when it comes to doing better business, you simply cant afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.