Tag Archives: business
Working with a Professional Local SEO Company VS DIY SEO
Some business owners are squeamish when it comes to working with a local search engine optimization (SEO) company. This is mostly due to the unfortunate truth that many local SEO firms are scams or use unaccepted SEO techniques. However, not all SEO companies are out to get you and although many SEO tactics and tools are free to use, getting to the top of the search engine rankings takes extensive time and knowledge. Here are the pros and cons of both utilizing the services of a top local SEO provider or taking a DIY approach.
DIY SEO:
Pros:
Most tools used for SEO are free and there’s plenty of free information about improving SEO on the Web. So to do local SEO for your company, it would essentially cost for your website and time.
It’s a great learning experience. Teaching yourself this valuable skill is advantageous and will continue to be as your business grows.
Cons:
DIY SEO is extremely time consuming. Achieving top rankings on Google and other search engines can be tedious and a lot of hard work. There’s a lot of misinformation available on the Web and if you aren’t sure which sources are reliable, you could end up hurting your rankings or wasting your time and effort on an SEO campaign that doesn’t work. Carrying out an SEO strategry is a full-time job. SEO is a long-term growth strategy and a huge commitment. It requires a lot of research, repetition and as time passes it only gets more complex. Building an effective website or landing page can be expensive. You must pay for web hosting, copy writing, optimization and design.
Professional Local SEO:
Pros:
Let the professionals do all the heavy lifting. The hard, time consuming work can be passed off to a professional or company that has the time, tools and knowledge to get the job done efficiently. You can throw some money at the situation and leave the worries and stress to someone else. Results come faster. Since an SEO company’s sole purpose is to perform Internet marketing and search engine optimization for companies like yours, they already have systems and tools in place to get started right away. They don’t need to teach themselves SEO first like you would have to do. Since they’re experts, they know all the best techniques and have the necessary connections to get you ranking as quick as possible. Internet marketing is constantly changing. It’s hard to keep up with the ever-changing world of SEO. Search engines are always changing their algorithms and as a business owner, it would be hard to keep up with your employees, business location, customers and the ever-changing Internet marketing industry. Chances are, you don’t have the time. A professional can put full attention on the search engine optimization of your business so you get maximum results.
Cons:
It can be hard to find a legitimate company to work with. There are many unreliable black hat SEO companies out there, you must be tough when deciding who to work with in order to avoid the Google black list or losing money on less than desirable results. Check out the company’s credentials before deciding to work with them. It costs money. Help from a professional costs money. However if your SEO company is doing its job and getting your business found on the first page of the search engines, you will be getting more leads and it will be well worth the money.
When you weigh the pros and cons it’s easy to see that if you have the funds, leaving the local SEO to the professionals is your best option. Although SEO can be done on your own, if you’re inexperienced it can be easy to make a mistake and hurt your rankings or waste your efforts on techniques that don’t really work. When choosing a local SEO provider, be aware of possible black hat SEOs and be sure to gather as much information about the company as possible before agreeing to work with them.’
How can offshore software development services help you out?
With a huge pool of software professionals in eastern countries who are willing to work for a small percentage of money compared to their western counterparts, it is a win-win game for companies to outsource their non-core IT tasks to eastern countries. Whats more, the expertise is in different technologies which are helpful for different types of companies and their needs. Offshore software development providers help create the right impression for their clients in relevant technologies and in recent years proved to be indispensable for many of them.
The biggest question which is troubling companies in the western world is whether they should actually opt for full time employees or opt for custom software development outsourcing which is seen as a lucrative means to get their non-core tasks done, including software application development. Offshore software development has helped out several companies across the world to achieve a profitability status. Some of the other benefits include:
* One can concentrate on core business activities.
* Employ in-house staff to build business applications.
* Obtain custom solutions tailored to requirements.
* Obtain independent analysis of each of the services.
* Better ROI factor with adequate attention to what is immediately important.
Most of the vendors offer different engagement models depending on what the client needs. One can opt for an offshore-onsite approach or even a BOT model which facilitates handling of clients departments for a specific period after which the client company will take over. Alternatively, virtual workers can be hired on an hourly basis, so that the client has the flexibility to defer from giving tasks once his or her requirements are met. Here is a framework of how the tasks are to be implemented:
* Initiation of the Project including requirement gathering and proposals.
* Definition which includes test plans and development framework.
* Elaboration which would include the selection of the architecture and Design components.
* Construction which includes Unit Testing, component construction and Integration with third party elements.
* Transition which includes overall Deployment process, Acceptance Testing, maintenance and support.
* Testing which would include complete Load Testing and Automated Testing.
Many offshore-onsite projects have proved to be beneficial for both the client and the vendor related to various technologies. Different projects entail diverse business logic and technical complexity and hence the success of the project implementation depends on the expertise and experience of the chosen software development vendor.
How can offshore software development services help you out?
With a huge pool of software professionals in eastern countries who are willing to work for a small percentage of money compared to their western counterparts, it is a win-win game for companies to outsource their non-core IT tasks to eastern countries. Whats more, the expertise is in different technologies which are helpful for different types of companies and their needs. Offshore software development providers help create the right impression for their clients in relevant technologies and in recent years proved to be indispensable for many of them.
The biggest question which is troubling companies in the western world is whether they should actually opt for full time employees or opt for custom software development outsourcing which is seen as a lucrative means to get their non-core tasks done, including software application development. Offshore software development has helped out several companies across the world to achieve a profitability status. Some of the other benefits include:
* One can concentrate on core business activities.
* Employ in-house staff to build business applications.
* Obtain custom solutions tailored to requirements.
* Obtain independent analysis of each of the services.
* Better ROI factor with adequate attention to what is immediately important.
Most of the vendors offer different engagement models depending on what the client needs. One can opt for an offshore-onsite approach or even a BOT model which facilitates handling of clients departments for a specific period after which the client company will take over. Alternatively, virtual workers can be hired on an hourly basis, so that the client has the flexibility to defer from giving tasks once his or her requirements are met. Here is a framework of how the tasks are to be implemented:
* Initiation of the Project including requirement gathering and proposals.
* Definition which includes test plans and development framework.
* Elaboration which would include the selection of the architecture and Design components.
* Construction which includes Unit Testing, component construction and Integration with third party elements.
* Transition which includes overall Deployment process, Acceptance Testing, maintenance and support.
* Testing which would include complete Load Testing and Automated Testing.
Many offshore-onsite projects have proved to be beneficial for both the client and the vendor related to various technologies. Different projects entail diverse business logic and technical complexity and hence the success of the project implementation depends on the expertise and experience of the chosen software development vendor.