Tag Archives: business
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
Profiting from RSS
RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question whose website to visit? Given innumerable choices, just think of the visitors plight to decide which one and whether he wishes to really come back after his first visit.
RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a push-based communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.
Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Dont you go through the following while reaching out to the visitors? Glance through and see how RSS helps:
First, you decide your goal and try to analyze what kind of audience your website can get.
What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitors eye.
Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.
And do not think its a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it cant be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.
Disaster Recovery – Planning for the Worst
No matter how well prepared, every business is susceptible to disaster. Malicious fire, flooding or theft can leave a business in a precarious position, not to mention the potential danger of modern cyber-threats to an organisations infrastructure. So what can be done to ensure business continuity in the event of disaster?
Data Management and Recovery
The widespread access to cloud computing is a recent technological development that has hugely benefited the business world. This is where data is stored in a managed network online, allowing anyone who is affiliated with the network to access their files remotely, from any location with internet access.
If your business has not started using a cloud system, the time to start is now. Using cloud computing allows for data to be stored securely online, meaning there is no danger of losing data through hardware failure, i.e. computer crashes, theft or hard drive damage.
In addition to this, if the worst happens and a business is forced to close its office doors, those with broadband at home (74% of adults in the UK) can continue to work, minimising disruption as much as possible.
Disaster Recovery Software
However secure a companys cloud network is, data should always be backed up in several locations via a fully managed data backup service. One of the most common methods of backing-up data is the use of disaster recovery (DR) servers.
In cases where data has been lost, recovery is key. Remote data centres can replicate and store data as it is created, allowing for a back-up to be instantly available in the event of an outage. DR servers can be fired up within minutes allowing instant access to important files when they are needed.
Business Continuity Strategies
Every business should have a plan in place for the unlikely event of a fire or flood damage, and there are specialist providers who can help to plan for such an occurrence. If your organisation is currently with a managed service provider, with an MPLS network and cloud access, then a disaster recovery strategy should be a standard consideration. Some of the arrangements that can be made include:
Flexible staff resourcing – Shared functions (receptionist, call centre, help desk, etc.) can usually be resourced from any office. If there is an outage at one location, staff from another office can immediately cover duties, and there will be minimal interruption in service to customers.
Hot desking – This is where, through unified communications, staff can move between offices and log in locally if their office is out of action. So if one office suffers an outage, an alternative location able to accommodate the extra volume of staff can be utilised.
Home working – As previously mentioned, it is entirely feasible for staff to work from home, providing they have the access to data that they need. A common solution is that employees can be provided with a VoIP home phone at low monthly cost, which allows them to work from home, as they would in the office.
With data at the heart of every business, a solid disaster recovery strategy in not just advisable, it is essential. Not only for the benefits of business continuity, but for the financial security of employees and owner alike.