Tag Archives: building
How directories affect a websites success
Building backlinks is essential to a websites success. To make money online your website has to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get ranked in the search engines and the more you have the better your Search Engine Ranking Position (SERPs). The higher your position in the search engines, the more traffic your website will get. Of course there are other ways to get traffic to a website, but building backlinks is an essential ingredient for doing so.
Submitting your website to Web Directories is a useful way of building backlinks. Web Directories are like the internets phone book. Like a physical phone book, web directories list entries that offer services/information or products for sale. If you own a business, you want your business to be shown to every potential customer available.
With each directory, physical or online, you can choose a category for your business to appear under. For example if you own a plumbing business, you want your advert to be placed under the plumbing section in the local yellow pages. Web Directories offer a category for your website to be placed under, so if you own a football merchandise website, you may want to place your website under the category of sport.
Also with a Web Directory you can choose certain keywords, known mostly as tags. These tags are useful for when someone searches a directory looking for a particular service or product. For example, you own a plumbing business in the UK. You may wish to place a tag saying “Plumbing services UK”. When a search is done for “Plumbing services UK” your website will be found under the search results.
Other benefits of a directory submission are one way backlinks. A one way backlink is just as it sounds, its one way. This means you do not have to link back to that website, they link to you. There are a different types of web directories around, but most directories are free and do not require a reciprocal link (a link back to their site).
Choosing a directory to submit to is easy. There are now thousands of directories all over the internet offering you a listing free of charge. Although it is quite quick and easy to submit your website for inclusion, listing the details and pressing submit, doing this for the thousands of directories out there can be quite a daunting task. Lets face it, time is money and most of us do not have hours/days to spare doing the same thing over and over, even if the benefits are greatly rewarding.
So lets face it, time is money. We have all heard the saying but it is true, you have built a website today, you want people to be visiting by tomorrow. Well one way to save time and money is to pay someone to do the work for you. That means using a small amount of your set-up budget to have another business go to each and every directory and submit the information for you. Meaning you will benefit from the hundreds/thousands of one way backlinks without any of the effort. The best thing about using another company to do the work for you is the experience that company has in its field. Most companies that offer a directory submission services know their markets, know their clients wants/needs and most of all know the best places to submit your website information to.
The way in which all websites, not only web directories, are ranked in order of importance is something called Page Rank. A website is scored between zero and ten, with zero being the lowest and ten being the highest. A Manual Directory Submission Service can offer your website a chance at being placed into high ranked web directories, giving you highly ranked backlinks. The more of these you get the more the search engines see your website as being important to them. The more the search engines see your website as being important, the higher your website will be in the search engines and the higher you are in the search engines, the more traffic and sales you will make.
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.