Tag Archives: better
Some Facts about SEO Freelancers
It is completely normal for new webmasters or people that have launched new websites to run into problems concerning the search engines. Heavy marketing will always be a requirement if you want a website to be more popular but giving some attention to SEO is a smarter choice. Fortunately, you have plenty of options available in meeting your SEO requirements. You can search for an SEO company that specialises in website optimisation and pay up so they can help you. You can also learn SEO all by yourself if you are not in a hurry and you don’t want to spend. There are also SEO freelance individuals that are looking for some work to do. Which all means when it comes to SEO, there is no perfect path to take. Evaluating your objectives may lead you to a better decision but you should at least know some of the cool facts about freelance individuals so you know why they often make good early choices.
Plenty of SEO Freelance Individuals Available
Freelancers do what they do because they want to have a stable flow of income or an additional stream of extra income. Going with the option of freelance individuals, they want to take on new challenges so they can improve their skills and widen their portfolio. With SEO a highly accessible skill to learn, you will find plenty of freelancers that should be more than willing to help you. These individuals often hang out in forums or freelance sites where members can post job requests and projects that need to be completed.
Easy to Communicate With
Since you are dealing with a single SEO specialist, you should have no trouble in developing a good relationship with that person. You do not have to deal with representatives, secretaries, or middlemen when it comes to addressing your SEO needs. If you are not very proficient in the SEO field, communicating with the SEO freelancer can be very beneficial to you as the freelancer may have some better ideas for your website than your own personal requests. It is the job of a passionate SEO freelancer to come up with the best possible approach in bringing more traffic to a website.
Different Specialities to Choose From
If you want the full SEO package, going for an SEO company can be a safer choice unless you encounter a good SEO freelance professional that has knowledge in multiple areas. But if you have other areas covered and only specific needs to address, you can find a certain SEO freelance individual that can best fulfil these specific needs. Freelancers have more flexibility when it comes to making requests since SEO companies prefer giving packages whether you need them or not. For instance, if all you need is keyword research, an SEO freelancer should offer that and may give you a good rate for it. Some freelancers may be better in a particular skill like keyword research than other skills. You should be able to save more money if you go for a freelancer in this case.
To minimise the potential risks of choosing an SEO freelance individual, ask for past projects that the freelancer took so you can judge if he is capable of getting your job done.
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.