Tag Archives: best

Defining Keyword Research Tools

Keyword research is without a doubt, the single most important factor of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested extra visitors per month and a wasted effort.

The first question on everyone’s mind is, just how do we know what a good keyword phrase is? That’s where the various keyword tools on the market come into play. The purpose of this short article is not to advertise the various keyword tools available, but to explain their purpose and functions and to give you some ideas and resources to enable you to determine the best keyword research tool for your needs.

What do Keyword Research Tools do?

Sounds like a rather silly question – they do keyword research! But let’s look more specifically into what information the tools generate:

– They build hundreds of keyword ideas around one source keyword
– They generate “long tail keywords” that are easier to get ranked for
– They show you the competition levels of each keyword phrase
– They show you monthly search volumes for each keyword phrase
– Some even tell you in pure English whether it’s a good choice or not

In short, they come up with more keyword suggestions you or I could ever think of, and give some kind of indication to how easy it will be to get ranked high in the search engines for those keywords and keyword phrases.

Note – all the keyword tools I have used require you to have a Google AdWords account (free), and uses that account to interface into the Google network to pull keyword information. The difference between the tools is what information is pulled and how it is presented to you.

Criteria for Choosing the Best Keyword Research Tool

Determining the best keyword research tool can differ person to person. For example, some people like things simple, some prefer more advanced options and granularity at the cost of a steeper learning curve. Here are several considerations I thought about when choosing a keyword tool:

– Cost – this is very dependent on the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! Generally speaking, the more mainstream keyword research tools are somewhere between $75 and $150.
– Ease of use – YouTube is your friend here! There are some very good video walkthroughs on all the major tools. Most vendors also offer a free trial period where you can test the tool out yourself before committing to a purchase.
– Effectiveness – both cost and ease of use are irrelevant if the tool does not work. Use Google to search for reviews on the various keyword tools you like the look of, find some step-by-step real world examples of the keyword tool in use.

Conclusion

When starting out in the SEO world, I used the free Google keyword suggestion tool. Indeed this tool is often better than some of the premium tools out there, and the information is pulled directly from Google (no middle man so to speak), so you can assume the information is as reliable as you can get.

I had relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of guesswork. It wasn’t until I started using a premium keyword research tool that I started getting my articles on the front page of Google.

Everything You Need to Know about Web Development

The internet is an unavoidable aspect of all of our lives now. Nearly everyone has not only a computer, but a mobile phone that can connect to the web while they’re on the go. Businesses have taken to selling their products and services online, because people want to be able to purchase things while they’re still in their pajamas in the comfort of their own homes. Even hospitals and other large corporations are turning to storing their important information online, because it’s just that much easier to access. This is why web development is booming right now – it’s an important and powerful tool available for anyone to use – just make sure you’re using it properly! Our Phoenix web development company is here to provide your small business with the very best services in the business.

In order to properly keep up with the demand for easier access, it’s impossible for companies to ignore the lure of the internet. These days, if a company wants to really succeed and be able to compete, it needs to be able to be found on the internet, mostly via proper web development – which our Phoenix web development company can provide your small business with.

Even if you don’t necessarily want to sell your products and services online, you still need to maintain a certain presence on the web, so that users can easily find you. And of course, maintaining a proper presence on the internet is one of the very best ways to advertise, both in terms of money and effectiveness. Web development is certainly one of the most potent tools you possess at any given time, and our Phoenix web development company is your small business’s greatest asset!

Choosing the best web development company can certainly be a challenging task in and of itself. There are a lot of little details that you have to keep in mind and ensure can be met in order to choose the best fit as far as a web development company for you. Our Phoenix web development company is here to guide your small business in the right direction.

Take a look at how a company performs its web development, and decide if that’s what you want. Do they make use of flashy graphics and animations? Can they ensure that a website is compatible with any and all web browser types? How do they conduct their search engine optimization? And of course, it’s worth noting how much bang you’ll get for your buck. Look at what websites they’ve developed for previous clients, and see if that’s the direction you want to go in. Don’t choose a web development company without first conducting your research!

Choosing the right web development company for your specific needs may seem daunting, but it doesn’t have to be. Nor does it have to be a challenge to get a lot of impact for the minimum amount of money.

And once you choose your web development company, don’t be afraid to speak up and make your opinions known! This is your product, and you have every right to dictate how it should look and feel. You’ll know if you’ve chosen the right web development company, because they’ll be the ones who never complain and take care of everything in a swift, efficient manner.

So if you’re looking to take your website to the next level, start by looking for a web development company that’s just as eager to do that as you are. Our Phoenix web development company is just what your small business ordered.

Defining Keyword Research Tools

Keyword research is without a doubt, the single most important factor of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested extra visitors per month and a wasted effort.

The first question on everyone’s mind is, just how do we know what a good keyword phrase is? That’s where the various keyword tools on the market come into play. The purpose of this short article is not to advertise the various keyword tools available, but to explain their purpose and functions and to give you some ideas and resources to enable you to determine the best keyword research tool for your needs.

What do Keyword Research Tools do?

Sounds like a rather silly question – they do keyword research! But let’s look more specifically into what information the tools generate:

– They build hundreds of keyword ideas around one source keyword
– They generate “long tail keywords” that are easier to get ranked for
– They show you the competition levels of each keyword phrase
– They show you monthly search volumes for each keyword phrase
– Some even tell you in pure English whether it’s a good choice or not

In short, they come up with more keyword suggestions you or I could ever think of, and give some kind of indication to how easy it will be to get ranked high in the search engines for those keywords and keyword phrases.

Note – all the keyword tools I have used require you to have a Google AdWords account (free), and uses that account to interface into the Google network to pull keyword information. The difference between the tools is what information is pulled and how it is presented to you.

Criteria for Choosing the Best Keyword Research Tool

Determining the best keyword research tool can differ person to person. For example, some people like things simple, some prefer more advanced options and granularity at the cost of a steeper learning curve. Here are several considerations I thought about when choosing a keyword tool:

– Cost – this is very dependent on the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! Generally speaking, the more mainstream keyword research tools are somewhere between $75 and $150.
– Ease of use – YouTube is your friend here! There are some very good video walkthroughs on all the major tools. Most vendors also offer a free trial period where you can test the tool out yourself before committing to a purchase.
– Effectiveness – both cost and ease of use are irrelevant if the tool does not work. Use Google to search for reviews on the various keyword tools you like the look of, find some step-by-step real world examples of the keyword tool in use.

Conclusion

When starting out in the SEO world, I used the free Google keyword suggestion tool. Indeed this tool is often better than some of the premium tools out there, and the information is pulled directly from Google (no middle man so to speak), so you can assume the information is as reliable as you can get.

I had relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of guesswork. It wasn’t until I started using a premium keyword research tool that I started getting my articles on the front page of Google.