Tag Archives: audience
Earning Money With Online Videos
The Internet offers endless possibilities for earning money online or increasing revenue as the result of increased exposure. Whether it’s selling products or services, teaching your skills, entertaining audiences, building your reputation or blogging for ad revenue, there’s a niche that can be tapped into by anyone. One thing that all of these online ventures have in common is the potential to benefit from incorporating online videos into their business models as an additional revenue stream.
Videos uploaded online and/or live streaming media increase exposure and open the video broadcaster to a new audience. They can drive traffic to websites and increase sales. Video broadcasters can position themselves as experts in their fields and the go-to source for industry-specific knowledge and information. And although the likelihood of any video going viral is rare, it does happen on a daily basis. YouTube, Vimeo, Facebook and other online video sharing sites have shown the Web 2.0 world the power of video to entertain, engage and educate.
These simple video possibilities are great ways to earn second-hand income by upping traffic, sales and recognition. Yet the potential for online video does not end there. An additional income stream that not many people think of is monetizing their online videos right from the start. Videos can be uploaded and sold on a pay-per-view basis so that the viewers pay to watch. Oftentimes, many online business people have something of true value to offer and an audience hungry to pay to learn that knowledge and understanding. So, these videos can be created as informational or tutorial as a means of transferring knowledge. Videos can also be created for entertainment value in addition to the educational element.
Interviews between two people or live-streamed conferences, reading sessions, jam sessions and more can also be broadcasted for money. Basically, any forum that has an audience will financially benefit from offering paid online videos.
As you can see, there truly is no limit to the earning potential available online these days. Smart businesses take advantage of this fact and use all of the latest technology available to boost their bottom line.
Earning Money With Online Videos
The Internet offers endless possibilities for earning money online or increasing revenue as the result of increased exposure. Whether it’s selling products or services, teaching your skills, entertaining audiences, building your reputation or blogging for ad revenue, there’s a niche that can be tapped into by anyone. One thing that all of these online ventures have in common is the potential to benefit from incorporating online videos into their business models as an additional revenue stream.
Videos uploaded online and/or live streaming media increase exposure and open the video broadcaster to a new audience. They can drive traffic to websites and increase sales. Video broadcasters can position themselves as experts in their fields and the go-to source for industry-specific knowledge and information. And although the likelihood of any video going viral is rare, it does happen on a daily basis. YouTube, Vimeo, Facebook and other online video sharing sites have shown the Web 2.0 world the power of video to entertain, engage and educate.
These simple video possibilities are great ways to earn second-hand income by upping traffic, sales and recognition. Yet the potential for online video does not end there. An additional income stream that not many people think of is monetizing their online videos right from the start. Videos can be uploaded and sold on a pay-per-view basis so that the viewers pay to watch. Oftentimes, many online business people have something of true value to offer and an audience hungry to pay to learn that knowledge and understanding. So, these videos can be created as informational or tutorial as a means of transferring knowledge. Videos can also be created for entertainment value in addition to the educational element.
Interviews between two people or live-streamed conferences, reading sessions, jam sessions and more can also be broadcasted for money. Basically, any forum that has an audience will financially benefit from offering paid online videos.
As you can see, there truly is no limit to the earning potential available online these days. Smart businesses take advantage of this fact and use all of the latest technology available to boost their bottom line.
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.