Tag Archives: articles
Effective Article Writing for Successful SEO
Article writing has becoming an important part of Internet Marketing and Search Engine Optimisation over recent years, long gone are the days when you could merely use the keyword meta tag and stuff your website with the same keywords to get an excellent ranking, search engine algorithms are more intelligent these days and the main search engines don’t even take a blind bit of notice of the Keyword tag, even link building is becoming unproductive since the last few Google updates, I’m not saying that it’s a waste of time but the search engines, Google especially ,now focus on quality over quantity, no longer does the site with the most one way links reign supreme and countless websites dropped pages and pages recently because of this, If this happened to your website then its down to lazy SEO on the part of your Search Engine Optimisation company.
So this leaves search engine friendly website code and article posting as the main force when it comes to getting your website ranking high and staying there, I’m not going to go into search engine friendly code and content in this article, that’s down to you or your website designer, a competent web design company should produce valid SEO friendly code anyway. This leaves article writing as the main focus.
Articles are the key to successful Internet Marketing when it comes to achieving page one results, but you simply can’t string together five or six hundred words and stick your keyword link either in the article body or in the author bio, this doesn’t work. Your article has to be relevant to your website or niche and must be written in good English, remember what I said earlier, search engine algorithms are more intelligent these days and can filter out poorly put together articles and poor incoherent English.
If your using a Search Engine Optimisation company then make sure that their first language is English and that they are writing your articles in house and not passing this task onto a team outside the country. Don’t be naive about how SEO Agencies work, Yes a Manchester SEO company that claims to have 120 staff will be telling the truth but 100 of these employees will be based outside the UK where labour is cheaper in countries such as India, but a professional company will write articles professionally in house and simply pass on a list of tasks such as sites to post to and links to build to their teams outside of the country, this works fine, but if they pass on the entire project to these teams then your SEO will be poor and this practice has been known to have negative effects.
Your SEO Company should be able to produce any articles that they have used to promote your website along with their monthly reports, if they don’t, ask to see them and then read through them, articles written by a non-English person are easy to spot and do not make very good reading, Spun articles are also very easy to spot, a spun article is an article written by someone else, copied off the internet and spun by software that changes the verbs to produce a unique article, these spun articles used to get past the search engine quality and duplicate content checks but this is no longer the case. So if an SEO company provides ‘spun’ articles, then you should avoid them, as articles need to be unique.
The best articles are the one’s that are written from scratch, if you are good at literature then write your own, is going to take a couple of hours tops and who better to write about your business or product than you? and your know that they are unique. Even if you are using an SEO Company to distribute your article you can always negotiate with then to get a reduction in their fee because you are supplying your own articles, so what are you waiting for? get typing.
Link building King
Online business owners and marketers are constantly looking for ways to increase traffic to their sites. If you are in that category of people, look no further; there is a strategy that will work perfectly well; link building. Link building is an approach based on creating links in many sites across the internet. These links redirect interested clients to your site increasing traffic. Some of the sites where you can put these links include social network sites, forums, blogs, directories, search engines and high ranking sites. These sites have varying value; there are those that are considered more valuable and credible than others. Links on sites like forums and blogs are considered low value sites. On the other hand, sites like article directories for instance, ezine articles and hub pages are considered valuable and credible sites. Having links in more valuable sites puts your site at better ranks making it to be visited by more people.
While link building can increase the site ranks and traffic, it can also back fire if you make some mistakes. To avoid any mistakes, you will need to follow guidelines provided by experienced webmasters. These experienced people claim that non-commercial websites are better for placing links compared to commercial ones. This is because non-commercial sites have higher page ranks. At the same time, consider making deals with high ranking and popular websites. Most people visiting such sites will easily be convinced that links on the sites are good. Getting popular and high ranking sites to post your link can be challenging. The administrators of such sites require nothing short of the best. They will usually require you to write some samples and review them to determine whether they are quality or not. If they are, they will post a back link to their site.
You can look for many such sites, request permission to post and create as many links as possible. There are several ways in which you can organize many links from different sites. The two best methods you can consider using include link wheel and link pyramid. The two strategies will have links organized as a wheel and pyramid respectively. Organization of the links this way will help you monitor the source of the traffic. You can be able to determine which links are bringing in more traffic and which are not. In such a case, you can determine what is wrong and improve to increase traffic. Most of the back links are more or less temporary.
To ensure consistent high traffic from links, consider getting permanent back links. Permanent links are obtained through hard work. You have to ensure that your pages rank better and you have more traffic to sustain that. This can be ensured by using bait like interesting articles which can be posted on credible directories. All the articles submitted have a link to your content site to redirect interested clients. Link building is very important to marketers and online business owners. They are able to increase traffic significantly and better site ranks. If you have not taken advantage of this great opportunity, what are you waiting for?
Link building King
Online business owners and marketers are constantly looking for ways to increase traffic to their sites. If you are in that category of people, look no further; there is a strategy that will work perfectly well; link building. Link building is an approach based on creating links in many sites across the internet. These links redirect interested clients to your site increasing traffic. Some of the sites where you can put these links include social network sites, forums, blogs, directories, search engines and high ranking sites. These sites have varying value; there are those that are considered more valuable and credible than others. Links on sites like forums and blogs are considered low value sites. On the other hand, sites like article directories for instance, ezine articles and hub pages are considered valuable and credible sites. Having links in more valuable sites puts your site at better ranks making it to be visited by more people.
While link building can increase the site ranks and traffic, it can also back fire if you make some mistakes. To avoid any mistakes, you will need to follow guidelines provided by experienced webmasters. These experienced people claim that non-commercial websites are better for placing links compared to commercial ones. This is because non-commercial sites have higher page ranks. At the same time, consider making deals with high ranking and popular websites. Most people visiting such sites will easily be convinced that links on the sites are good. Getting popular and high ranking sites to post your link can be challenging. The administrators of such sites require nothing short of the best. They will usually require you to write some samples and review them to determine whether they are quality or not. If they are, they will post a back link to their site.
You can look for many such sites, request permission to post and create as many links as possible. There are several ways in which you can organize many links from different sites. The two best methods you can consider using include link wheel and link pyramid. The two strategies will have links organized as a wheel and pyramid respectively. Organization of the links this way will help you monitor the source of the traffic. You can be able to determine which links are bringing in more traffic and which are not. In such a case, you can determine what is wrong and improve to increase traffic. Most of the back links are more or less temporary.
To ensure consistent high traffic from links, consider getting permanent back links. Permanent links are obtained through hard work. You have to ensure that your pages rank better and you have more traffic to sustain that. This can be ensured by using bait like interesting articles which can be posted on credible directories. All the articles submitted have a link to your content site to redirect interested clients. Link building is very important to marketers and online business owners. They are able to increase traffic significantly and better site ranks. If you have not taken advantage of this great opportunity, what are you waiting for?