Tag Archives: article

Article Marketing – Boost Your Link Quality and Link Popularity (Page 1 of 2)

Article marketing is one of the hottest web site promotion strategies to get your message out to your target market. Did you know it also improves your link popularity and link quality? Read on to learn how these two offpage search engine optimization factors can be positively influenced by article marketing.

Search engine bots to scour the internet and index the vast number of web pages using complicated algorithms to determine the relevancy and ranking of each web site. One way to positively influence your web site ranking is through offpage search engine optimization tactics. Offpage optimization tactics focus on improving link popularity and link quality. Search engines use these two offpage optimization factors to influence your ranking. Generally speaking, link popularity refers to the number of links point back to your web site. Link quality refers to the importance of the web sites that are pointing to your website, whether the content of the site linking to you is related, and the anchor text in the back link. To improve your search engine ranking, boost your link popularity and the quality of incoming links.

Article marketing is a proven strategy for boosting your link popularity and link quality. Here is why. Each article you prepare for promotion will include a short resource box at the end of the article. This is where you should add at least one link back to your web site. Submit the article to multiple article directories and you receive a link back to your web site from each of those article directories. If other web site owners looking for content use your article on their web site, blog, newsletter or ezine, you will also get a link back from each of those sites as well. The more compelling your articles are, the more they will proliferate. As your articles proliferate, you get more back links. Think about it. This proliferation improves link popularity.

The second benefit of article marketing is to improve link quality. You can positively affect link quality through the article text and article resource box. Your article text should relate to your web site content theme and use your primary keyword phrases sparingly within the body of the article. Write articles on topics that are related to the theme of your website. If your website is about kitchen remodeling, publish articles about flooring, custom cabinets, countertops, lighting and other themes related to kitchen remodeling. Search engines will know these topics are contextually related or frequently associated with your primary theme of kitchen remodeling. You can positively influence the quality of the links pointing to your site in the resource box at the end of each article. There are two objectives you should focus on when writing the resource box text. First, include a catchy phrase that draws in the reader and encourage them to click through to your web site. The secondary objective of the resource box is to positively influence your link quality. This is done through the anchor text and words surrounding the anchor text. Anchor text is the text a user sees and clicks when clicking a link on a web page. Choose your anchor text wisely. It affects link quality. Vary the phrases in your anchor text to use theme related keywords and phrases. This will positively affect your search engine ranking for those keywords. As an example, if your website is about kitchen remodeling you want the anchor text to look like those below. (Note: replace the square brackets with angle brackets):

Free Article Submission Software Gets You TONS Of Quality, 1-way Links!

Do you ever feel like you know just enough about Articles to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Articles experts.

The information about Articles presented here will do one of two things: either it will reinforce what you know about Articles or it will teach you something new. Both are good outcomes.

With the search engine evolving each and every day, it’s absolutely critical to not fall into the trap of following the latest and greatest craze for ranking highly in the search engines. Things such as cloaking, keyword stuffing, blog spamming etc. are things that worked at one time, but are definitely not something that will last in the long run. Your website will either get banned for doing something like that, or you simply won’t get ranked anywhere and your effort will be in vain.

With that said, now is the time to start taking your business seriously. There are legitimate ways to increase your search engine ranking that will always be effective at not only increasing your search engine ranking, but also at building your credibility in your chosen niche, generating quality leads to your business, and not to mention, getting your name and business in front of lots of people around the world.

What’s this method I’m referring to? Article Submission. Yes, you heard me right… Article Submission really isn’t anything shockingly new, but the problem up until now has been the fact that although submitting your articles to article directories was an incredible way to increase your search engine rankings, it took one heck of a long time to actually find these directories, and then fill in all of the required criteria for submission.

This is where the brand new, free software program created by Brad Callen and Bryxen Software, Inc. comes into play. This software will allow you to submit your articles to literally hundreds of popular article directories all over the world. Only a few mouse clicks and you’ll be able to instantly submit your articles. It’s taken the tedious process of finding and filling out these submission forms, incredibly easy and fast.

To learn more about Article Submitter and how you can download a free copy, visit the link below:

But, please keep this to yourself, as I’d like to keep this our secret weapon 🙂

Enjoy!

John Miller

That’s the latest from the Articles authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

Link Building Strategies (Page 1 of 2)

Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.

There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:

Directory Submission

When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won’t help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.

Article Submission

Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.

Press Release Submission

Press release is mainly for the promotion of your website. You will write about what’s new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won’t mention about the author. It will contain all about the company or the website.

Purchasing Links

This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.

Through Email

Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.

Blog Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.