Tag Archives: area
Benefits of Local SEO for Small Businesses
A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area.
A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the details about products, particularly in their local area before purchasing.
Google, one of the major search engines, knows that customers are looking for products or services in their local area. That is why it makes sure that local results appear above the organic results. In view of these observations, it becomes increasingly important for a small business to be actively present in local searches. Read further to know more about the role played by local SEO in adding value to a small business.
Get brand recognition
Brand recognition is the degree to which your customers are able to recognize your products or services. Local SEO helps in improving the visibility of your brand before the potential customers in your local area. Frequent exposure of your brand to your customers leads to enhanced brand recognition, which may eventually lead the customer to a purchase.
Improves website visibility on local listings
Local SEO attracts potential customers to your website. This is done by ranking your business higher in their local search results. A customer finds it comfortable to deal with businesses in his/her local area. By purchasing products from a local supplier, he/she eliminates unnecessary transportation and middlemen costs. So, when you are found in his/her local search results, chances are more that your business gets a new customer.
Website traffic and leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings. By investing in a Local SEO campaign, a business will be promoted higher in the local search results. This causes more number of people to click on the website. With an increase in traffic coming to the website, the number or prospective customers also increases, which may lead to increased sales.
Increases earning potential
Local SEO offers a business tremendous potential to increase earnings. The revenue you generate by using Local SEO will be many times higher than the investment with which you start. The improved visibility that a Local SEO provides will help a business in maximizing sales, leading to revenue generation.
In todays competition, having a website alone does not signify a good online presence. Businesses must take significant steps to reach targeted customers. With a good SEO campaign in place, a small business can get maximum benefits even if it is not nationally well-known. With more and more customers preferring to buy locally, optimizing your website for local searches is one such step, which can be both feasible and effective.
Benefits of Local SEO for Small Businesses
A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area.
A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the details about products, particularly in their local area before purchasing.
Google, one of the major search engines, knows that customers are looking for products or services in their local area. That is why it makes sure that local results appear above the organic results. In view of these observations, it becomes increasingly important for a small business to be actively present in local searches. Read further to know more about the role played by local SEO in adding value to a small business.
Get brand recognition
Brand recognition is the degree to which your customers are able to recognize your products or services. Local SEO helps in improving the visibility of your brand before the potential customers in your local area. Frequent exposure of your brand to your customers leads to enhanced brand recognition, which may eventually lead the customer to a purchase.
Improves website visibility on local listings
Local SEO attracts potential customers to your website. This is done by ranking your business higher in their local search results. A customer finds it comfortable to deal with businesses in his/her local area. By purchasing products from a local supplier, he/she eliminates unnecessary transportation and middlemen costs. So, when you are found in his/her local search results, chances are more that your business gets a new customer.
Website traffic and leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings. By investing in a Local SEO campaign, a business will be promoted higher in the local search results. This causes more number of people to click on the website. With an increase in traffic coming to the website, the number or prospective customers also increases, which may lead to increased sales.
Increases earning potential
Local SEO offers a business tremendous potential to increase earnings. The revenue you generate by using Local SEO will be many times higher than the investment with which you start. The improved visibility that a Local SEO provides will help a business in maximizing sales, leading to revenue generation.
In todays competition, having a website alone does not signify a good online presence. Businesses must take significant steps to reach targeted customers. With a good SEO campaign in place, a small business can get maximum benefits even if it is not nationally well-known. With more and more customers preferring to buy locally, optimizing your website for local searches is one such step, which can be both feasible and effective.
Make the Most of KC Search Engine Optimization
Reaching out to the local customers in your Kansas City marketplace is easier when you hire an Internet marketing firm that is familiar with how to reach that diverse audience. Not only is important to reach the consumers in Kansas City, but you also need to reach people in the neighboring communities of Roeland Park, Riverside and Mission as well. You do not want to limit yourself because you want to be able to explore every revenue option possible.
There are several advantages to hiring an Internet marketing firm that is based in the KC area. Whether you are trying to market your products to the administrators of the Providence Medical Center or the people who run the Childrens Museum of Kansas City, you need to know what keywords are being used to do searches in the local area. Regional keyword optimization is a skill that is best served by people who live in that local area. That is why a KC-based SEO firm is a good investment.
Another reason to go with a KC firm is because that firm will understand the local lingo and know what kinds of terms people use to refer to products. If you are trying to market soft drinks to the people of Kansas City and you are calling it soda while the consumers are referring to it as pop, then your message may get lost. This is especially true when you are dealing with Internet search engine terms for locally manufactured products.
The professionals that work out of a KC search engine optimization organization are also going to know how your local marketing can work in conjunction with national marketing to expand your audience. Some of the terms and phrases that may be popular in Kansas City may not work well in New York City or Boston. A professional marketing firm is going to be able to analyze these differences and come up with a marketing plan that will work.
When the time comes to get the most out of your companys website, it is time to get professional marketing experts involved. You can reach a KC audience much more effectively if you work with an organization that understands the intricacies of reaching a local audience as well as a national audience. You can expand your exposure and increase your revenues when you decide to work with the right kind of marketing professionals.