Tag Archives: anchor text

Article Marketing – Boost Your Link Quality and Link Popularity (Page 1 of 2)

Article marketing is one of the hottest web site promotion strategies to get your message out to your target market. Did you know it also improves your link popularity and link quality? Read on to learn how these two offpage search engine optimization factors can be positively influenced by article marketing.

Search engine bots to scour the internet and index the vast number of web pages using complicated algorithms to determine the relevancy and ranking of each web site. One way to positively influence your web site ranking is through offpage search engine optimization tactics. Offpage optimization tactics focus on improving link popularity and link quality. Search engines use these two offpage optimization factors to influence your ranking. Generally speaking, link popularity refers to the number of links point back to your web site. Link quality refers to the importance of the web sites that are pointing to your website, whether the content of the site linking to you is related, and the anchor text in the back link. To improve your search engine ranking, boost your link popularity and the quality of incoming links.

Article marketing is a proven strategy for boosting your link popularity and link quality. Here is why. Each article you prepare for promotion will include a short resource box at the end of the article. This is where you should add at least one link back to your web site. Submit the article to multiple article directories and you receive a link back to your web site from each of those article directories. If other web site owners looking for content use your article on their web site, blog, newsletter or ezine, you will also get a link back from each of those sites as well. The more compelling your articles are, the more they will proliferate. As your articles proliferate, you get more back links. Think about it. This proliferation improves link popularity.

The second benefit of article marketing is to improve link quality. You can positively affect link quality through the article text and article resource box. Your article text should relate to your web site content theme and use your primary keyword phrases sparingly within the body of the article. Write articles on topics that are related to the theme of your website. If your website is about kitchen remodeling, publish articles about flooring, custom cabinets, countertops, lighting and other themes related to kitchen remodeling. Search engines will know these topics are contextually related or frequently associated with your primary theme of kitchen remodeling. You can positively influence the quality of the links pointing to your site in the resource box at the end of each article. There are two objectives you should focus on when writing the resource box text. First, include a catchy phrase that draws in the reader and encourage them to click through to your web site. The secondary objective of the resource box is to positively influence your link quality. This is done through the anchor text and words surrounding the anchor text. Anchor text is the text a user sees and clicks when clicking a link on a web page. Choose your anchor text wisely. It affects link quality. Vary the phrases in your anchor text to use theme related keywords and phrases. This will positively affect your search engine ranking for those keywords. As an example, if your website is about kitchen remodeling you want the anchor text to look like those below. (Note: replace the square brackets with angle brackets):

What is link anchor text?

By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked. The later ones, are the ones that you are after. We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is not the preferred method of Google’s to rank you so, Mix It Up!

You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.

Another tip to vary anchor text is to point links to your internal web pages using different keywords and different anchor text. The goal is to get more links and to help your internal web pages to rank well. The search engines will considered that links are natural and pointing to your.

Google’s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page.

An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the 1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked.

Make sure all the pages within your web site link to each other. Create a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.It’s difficult to get good rankings from blog posts because they typically don’t contain backlinks. You can remedy this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.

Another practical measure is to vary the target webpage by linking a specific page to a given article. In other words, don not solely use your root domain as the target site. For instance use hyperlinked text from an Ezine article or other non-video directory to route readers to the specific video-containing post (e.g. at domain.com/video-about-article) that accompanies the text. Your readers will surely recognize the extra care given to your linking.

Information on how in order to Employ Any backlinks pointing – Anchor Words Website

If would like to find out learn how to use backlinks in content writing, then read this. You will discover how to develop anchor-text backlinks upskill traffic aimed at your web.

In this very sophisticated world, many people are using the Internet technology to do their advertising schemes to enable them to earn more profits through the products and services that they are offering. One method of doing advertising over the internet is through article writing.

Through the years, marketing with articles has been allowing people to gain very remarkable profits via the internet. The process of doing this is very easy. You’ll want to write articles that are highly relevant to the products and services you might be offering and submit them in article directory sites. Articles should be submitted to article directories so that you will be placed on the top field looking engines. There are many of free article banks that you can use in this purpose.

Marketing with articles is a great way to increase traffic to your webblog. That is why it is advisable that you submit more articles that they can where you can place backlinks. The more articles with backlinks you submitted, the higher quality traffic you will definitely get for your website. You may well be wondering about using backlinks?

Any backlinks pointing are very important because is always healthy . ones that article readers will click on to receive to your website. Most of the professional writers for information marketing are even using anchortext backlinks to make sure that readers will see these links and click on them to enable them to visit the main website where the real money comes in.

Note that after you write for bum marketing, you need to use relevant keywords. You should utilize these keywords as anchor text wherein you can place your backlinks or sometimes called hyperlinks. It is best to use anchor text backlinks than using the traditional ones with the “click here” citations. With anchor text backlinks, readers can be attracted to click on the link because they will not have any idea that you are selling anything. They should only expect to get more information from your website. Once they are already in your website, that is the perfect moment for you to offer your products and services.

Backlinks tend to be used when you post articles in blogs, forums, and even in discussion boards. The consequences of using these backlinks show up the number of tourists in your website. Since backlinks are used in article marketing many businessmen could increase traffic to their websites. That is why it is important to know how to use backlinks when submitting your articles in directories.