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What is Local Search
The objective of online Local search is to make use of the search engines to get local customers in the door or on the phone to local businesses. Find out more about how it can help you.
Local search is when someone uses the internet to search for a local business. They might do this by using a search engine like Google, Yahoo, Bing or a smaller local online directory.
The number of people who do this is so significant that it is vital that local businesses harness these searches to get found ahead of their competition.
In April 2010 Google confirmed that 20% of online searches were for local businesses and this statistic has been increasing quickly with the adoption the Smartphone. That is 100 million searches each day. Smartphones allow people to search for what they want when they want it and the results that are delivered to them are local, making it a very valuable tool for the consumer.
Any business that services a local area or gets a significant amount of their business from their local area and is not advertising effectively on the internet is missing out on a huge amount of potential business. Where people used to let their fingers do the walking with the Yellow Pages, they now use their desktop or smartphone to find the services they need.
For business this is good news !
The cost of reaching potential clients is significantly reduced when harnessing online searches. Where a business in the past would need to fork-out for expensive Yellow Pages advertisements, weekly newspaper adds or overly expensive billboard advertising they can now use a myriad of inexpensive and in some cases free online advertising channels like the Google, Yahoo and Bing maps and places listings.
While some business owners find advertising online a daunting thought, there are many service providers who able to harness the latest channels for businesses at a fraction of the cost of traditional advertising methods. These online marketing agencies let business owners concentrate on what they do best and that is running their business and servicing their customers.
The objective of online Local search marketing is to harness these local searches and get customers in the door or on the phone to local businesses.
What is Local Search
The objective of online Local search is to make use of the search engines to get local customers in the door or on the phone to local businesses. Find out more about how it can help you.
Local search is when someone uses the internet to search for a local business. They might do this by using a search engine like Google, Yahoo, Bing or a smaller local online directory.
The number of people who do this is so significant that it is vital that local businesses harness these searches to get found ahead of their competition.
In April 2010 Google confirmed that 20% of online searches were for local businesses and this statistic has been increasing quickly with the adoption the Smartphone. That is 100 million searches each day. Smartphones allow people to search for what they want when they want it and the results that are delivered to them are local, making it a very valuable tool for the consumer.
Any business that services a local area or gets a significant amount of their business from their local area and is not advertising effectively on the internet is missing out on a huge amount of potential business. Where people used to let their fingers do the walking with the Yellow Pages, they now use their desktop or smartphone to find the services they need.
For business this is good news !
The cost of reaching potential clients is significantly reduced when harnessing online searches. Where a business in the past would need to fork-out for expensive Yellow Pages advertisements, weekly newspaper adds or overly expensive billboard advertising they can now use a myriad of inexpensive and in some cases free online advertising channels like the Google, Yahoo and Bing maps and places listings.
While some business owners find advertising online a daunting thought, there are many service providers who able to harness the latest channels for businesses at a fraction of the cost of traditional advertising methods. These online marketing agencies let business owners concentrate on what they do best and that is running their business and servicing their customers.
The objective of online Local search marketing is to harness these local searches and get customers in the door or on the phone to local businesses.
Choosing The Right Host
Arguably one of the more significant top features of your internet hosting space is back end support. Any time you aren’t able to keep your web site live or to repair issues as they come about, then the other features are pointless.
The online world is open every hour of every day. It doesn’t close or have business hours so your Hosting company tech support shouldn’t either. If you are browsing the web at 11:30 p.m. and realize that your site isn’t working appropriately, you need to be capable of call Tech Support and get a real person and get an answer. Otherwise, they aren’t really support.
Often support is available by e-mail, chat or phone. If you’re new to Hosting, having phone support is important. There will always be something which you need to call up and simplify.
Unless you’re offering downloadable training videos, streaming live video feeds, or even have a directory of thousands of goods along with high definition illustrations or photos, you almost certainly don’t have to worry about this. Countless basic sites, even with catalogs of products along with down-loadable docs are lower than a few hundred megabytes. One or two gigabytes really should be sufficient for most of web sites. For those who have (or intend to have) large video, audio and image libraries, then you’ll need much more space. Some hosting companies now offer in excess of six hundred gigabytes in their standard plan. This is beyond most firms will ever need.
Bandwidth measures the amount of data transferred from your online site to clients downloading it. Often highlighted as a key offer by Web hosting companies, but for the typical site this isn’t a significant concern. Just like storage space, unless your company markets online video as well as high definition pictures, you won’t need to be worried about this.
As soon as you obtain a shortlist of two to three finalists run this simple test to find out how excellent they really are. Even the top company is certain to get issues, yet notice the amount of grievances. Simply Bing the particular name of the hosting company you’re considering with the term “complaint” or “sucks” after it. For instance: “godaddy sucks.” Don’t forget the quotation marks, and please excuse the choice of words. To discover what people say, you’ll want to Google with the words they use.