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Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
SEO Techniques For Outside Your Site.
It’s great to know you have made a fantastic start in terms of SEO by optimizing the content in all of the pages of your site. This can actually take a while depending on how your site is structured. You may need to create a sitemap which search engine bots like along with a cleaner layout where the headers and subheaders clearly show and have the necessary keywords. Optimizing the content and sprinkling keywords is one of the more important SEO techniques to get familiar with. But once you are confident with your site’s optimization, don’t stop there. Take your knowledge of SEO techniques outside your site so your website has even more exposure. Don’t forget that having lots of inbound links is important for your site to successfully take in SEO traffic. If you do not know where or how to get started, just visit these good offsite areas for executing your SEO techniques.
Article Directories If you want the quickest possible start, article directories should be your first stop. There are so many article directories in the net and the most popular ones are extremely easy to find. Just type “articles” in Google and visit the sites that you see on the first page. Submitting an article is not very difficult as long as you read the rules. If your site has a blog that is filled with interesting content, you should be able to copy the content and paste it as an article submission for a particular site. Then, you can add a link after the article so readers to visit your website. If the article is already optimized, search engines should be able to index the article very quickly especially if the article directory has a high page ranking. Even if links are not allowed in articles, you can always create an account and edit your profile where you can add the site you want to advertise as your homepage just in case people decide to view your profile just because your article is well-written.
Video Sharing Sites SEO techniques are all about good use of words. Video sharing sounds like it has nothing to do with words but do not forget that video sharing sites not only allow you to upload videos but also allow you to tag and describe them. Use your SEO techniques to make optimized descriptions. Just pretend you are posting an ad in an advertisement directory because that kind of text should be enough to fit in a video description. When adding tags, simply put the keyword phrases that you frequently use for your onsite optimization.
Blogs Having a blog is great for making your site optimized and easy to update but that still counts as onsite optimization. However, there are so many other blogs where you can add content to. Just because you do not have admin access to the blog doesn’t mean that it isn’t impossible to add optimized content or an inbound link to the blog. Many blogs allow others to comment which can serve as a nice entry point for unleashing your SEO techniques. Blogs are not as flexible as article directories since some bloggers may just delete your post for spamming but if you make quality posts that will appeal both the blogger and his or her readers, your post should stand and the search engine should index it.
SEO Techniques For Outside Your Site.
It’s great to know you have made a fantastic start in terms of SEO by optimizing the content in all of the pages of your site. This can actually take a while depending on how your site is structured. You may need to create a sitemap which search engine bots like along with a cleaner layout where the headers and subheaders clearly show and have the necessary keywords. Optimizing the content and sprinkling keywords is one of the more important SEO techniques to get familiar with. But once you are confident with your site’s optimization, don’t stop there. Take your knowledge of SEO techniques outside your site so your website has even more exposure. Don’t forget that having lots of inbound links is important for your site to successfully take in SEO traffic. If you do not know where or how to get started, just visit these good offsite areas for executing your SEO techniques.
Article Directories If you want the quickest possible start, article directories should be your first stop. There are so many article directories in the net and the most popular ones are extremely easy to find. Just type “articles” in Google and visit the sites that you see on the first page. Submitting an article is not very difficult as long as you read the rules. If your site has a blog that is filled with interesting content, you should be able to copy the content and paste it as an article submission for a particular site. Then, you can add a link after the article so readers to visit your website. If the article is already optimized, search engines should be able to index the article very quickly especially if the article directory has a high page ranking. Even if links are not allowed in articles, you can always create an account and edit your profile where you can add the site you want to advertise as your homepage just in case people decide to view your profile just because your article is well-written.
Video Sharing Sites SEO techniques are all about good use of words. Video sharing sounds like it has nothing to do with words but do not forget that video sharing sites not only allow you to upload videos but also allow you to tag and describe them. Use your SEO techniques to make optimized descriptions. Just pretend you are posting an ad in an advertisement directory because that kind of text should be enough to fit in a video description. When adding tags, simply put the keyword phrases that you frequently use for your onsite optimization.
Blogs Having a blog is great for making your site optimized and easy to update but that still counts as onsite optimization. However, there are so many other blogs where you can add content to. Just because you do not have admin access to the blog doesn’t mean that it isn’t impossible to add optimized content or an inbound link to the blog. Many blogs allow others to comment which can serve as a nice entry point for unleashing your SEO techniques. Blogs are not as flexible as article directories since some bloggers may just delete your post for spamming but if you make quality posts that will appeal both the blogger and his or her readers, your post should stand and the search engine should index it.