Tag Archives: advertising
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.
In Case You Are Looking To Get More Traffic You Need To Have A Look At Article Marketing
If you are not looking to spend plenty of money on your advertising than you ought to keep away from pay per click programs and begin focusing on free marketing and advertising methods. If you have tried any of the free marketing and advertising methods before you may possibly already recognize that a few of them won’t be able to provide you with real targeted visitors. The proper usage of article advertising and marketing is what we are going to be covering in this article and we are explaining to you how to do it so that you get real results.
If you have not used article marketing and advertising before you’ll soon recognize that this is really a technique of advertising and marketing that folks have used for years with great results. You will in addition find that almost all of the people who first started using article advertising and marketing as a traffic generating technique it had been so powerful that they attempted to keep it a secret. Now, you can find information on article advertising and marketing all over the net but the majority men and women want to charge you for the information.
The very first thing you will need to recognize is that for article marketing to work you have to be sure you do your keyword research and choose good quality phrases. In relation to composing the article you’ll want to be sure you add the keyword phrase at least once in each and every paragraph in the article. Do not forget that the keyword phrase should in addition be utilized inside the title of the article as this is very important for your SEO efforts. In addition in the first and last sentence of the article you’ll want to be sure you have included the keyword phrase you’ve selected. Once you get to the end of the article you’ll in addition want to make a resource box with some information about you along with a back link pointing to your site.
At this time it’s time to start submitting your article to every single place you can, this will help you to get the most amount of traffic that you can get. You can post your article in blogs that other individuals own and you can additionally post it in forums and naturally don’t forget about all of the article directories online. This is a vitally important part of using article advertising and marketing effectively and that is to be sure you ping the URLs where your articles are located. This can be done manually or perhaps you could possibly get software that will ping all of the ping sites out there. The reason you want to ping the URLs is so the major search engines find and index your articles quickly, then when your articles are indexed the backlinks will also be indexed helping along with your search engine ranking. SEO Cincinnati has more information about this.