Tag Archives: ads
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.
Why Search Engine Marketing is Essential in Modern Business
It is generally believed that to have an effective marketing campaign on the internet, one needs to ensure that their SEO matters are properly handled. After all, high quality links generally mean a high search engine ranking. However, this is only half of the truth with search engine marketing, or SEM, an essential part of the same marketing coin. In fact, strictly speaking, SEO is part of SEM, meaning that search engine optimisation is a component within an overall internet marketing campaign. Other important components include link building, directory submissions, pay per click ads, and other types of search marketing techniques. These are all designed to lead a web user to a particular site, thereby increasing traffic and in doing so, increasing the potential for direct sales of goods or services to the public. However, while SEO is considered the buzz phrase of the online marketing industry, SEM is hugely important too, and in the opinion of many marketing experts is perhaps as, if not more, important. With that in mind, you might wonder that the differences between the two are. Firstly, SEO strategically moulds website content so that it secures a high rank on search engines, and appear earliest to web users searching for specific information or services. To accomplish this, such marketing aspects as keyword integration, meta tags, the generation of back links and the use of keyword rich content are used. By improving the position of a website in search results, they will be clicked on more often bringing more traffic to the site. However, through a variety of marketing techniques within an SEM campaign, a website can attract traffic in other ways. This means promoting site visibility by pointing a page viewer directly to the site, in much the same way as a traditional print ad in a newspaper will catch the attention of a reader and direct them towards a product. Of course, it can encourage links to be generated between sites and content, by targeting only web users interested in the specific site topic, such a motorbike enthusiasts prompted towards a site on motorbikes or motorbike accessories. In this way, the relevance of the advertised site is high which, in turn, means that the relevance of any links by web users is maintained. This then bolsters attempts to improve search engine optimisation. But knowing why exactly one should invest in and embark on an SEM campaign is another matter. The reason why one should have a search engine focused marketing campaign is because of the minute chance a website has of actually being seen by people surfing the web. With literally billions of sites on the web, something has to be done to draw in site visitors, and gaining a presence on a search engine is one effective way. An SEM campaign may make use of traditional marketing techniques like magazine and newspaper print ads to help make the public aware that a particular site exists. However, when one searches on Google for a site by topic, small ads usually appear down the right side of the screen. These are not part of the search, but are ads to sites that are relevant to the search subject. In this way, a site is made visible to the web user and, in doing so, greatly increases the chances of that user actually visiting the site. And this is where SEM is so essential to a business trying to build its online presence. It not only provides users with a virtual invitation to click on the URL and visit the site, it invites users who are already interested in the site subject. It is the same as a tshirt vendor going to a Bruno Mars concert to sell Bruno Mars tshirts. He knows he is far more likely to make sales there than anywhere else. Getting a high rank on a search engine involves meeting a lot of criteria, but it can be achieved through an effective link building campaign, especially one that concentrates on utilising high quality links and back links, to and from relevant and content rich sites. However, search marketing techniques are more varied than that, and a truly effective marketing campaign will use every avenue possible to help a website beat its 10 or 20 million online competitors in terms of visibility, popularity and, of course, SEO rank.