Tag Archives: able
Why Search Engine Marketing is So Important
If a tree falls in the forest and nobody is around, does it make a sound? Perhaps, but if nobody is there to hear it, who really cares? This cliche is never with a greater degree of truth than for website design. You may have an immaculately designed website; pleasing on the eye, easy to navigate, with a host of well thought out information and in-built functional components to keep it running smoothly. The problem being that if nobody is there to see it, or at least if its only getting out to a fraction of its potential audience, then it may as well not exist. The key to solving this conundrum is Search Engine Marketing.
The vast majority of end users come across websites through one of the various Search Engines out there. The results these Search Engines turn out are anything but random. Prospective clients will only be able to find your website via Search Engines if it has been optimised for Search Engine Marketing by a qualified Search Marketing Specialist. These are the web magicians who make sure that online traffic is being driven to your site, and therefore your company, rather than that of your competitors. Search Engine Marketing maximises the online visibility of your business in an increasingly crowded online marketplace.
Effective Search Engine Marketing can be achieved by employing a number of strategies including Search Engine Optimisation (SEO), and Google AdWords. SEO is a legitimate way of improving your websites Search Engine rankings using targeted keywords to place your business at the top of the results page for relevant search terms. A specialist in SEO will be able to identify the most popular keywords for your industry, build content around this principle, and use internal linking to best market your website within Search Engines. They will also be able to drive traffic towards your site through article marketing and the creation of sitemaps. With ongoing analytics and further recommendations traditionally included in SEO services, your website will be in a position to maintain the initial momentum push gained from Search Engine Marketing.
Google AdWords offers increased exposure on Google for a nominal fee set by the website owner depending on the level of exposure they require. To maximise the impact of a Google AdWords campaign, while keeping costs down, it may be wise to have a qualified management consultant on hand. They will be able to carefully research the most effective way of appealing to your target market, and monitor your campaign as it develops.
If youre going to have an online presence which is a reality of modern commerce, you may as well get your brand out there in front of the largest possible audience. The most effective way of doing this is to seek the advice of a specialist in the field of Search Engine Marketing.
Antivirus Software Just Isn't Enough
There’s no excuse for not using an antispyware program these days. Having one of these programs can help with spyware infestations. Whereas antiviral programs have a definitions database which focuses primarily on malicious programs, antispyware programs concentrate on ad-based trojans and malware. Makers of antispyware are able to focus more in depth on the latest adware-based attacks. Antivirus makers don’t have that luxury and need to focus on more broad targets and may run a step or two behind catching the latest spyware threat.
There are a few very good free antispyware programs. Namely, MalwareBytes, Superantispyware, and Spybot Search&Destroy. The only problem with these freeware versions is that they don’t offer real-time or scheduled scanning. In other words, they only help with removal after your computer has been hit with a piece of malware; however, MalwareBytes and Superantispyware do offer paid versions which have these features and more. In addition, paid versions may offer a few more bells and whistles such as registry backup and repair and USB protection.
The other type of antispyware many people use is the purchased kind. Brands of this kind include Webroot’s SpySweeper, iS3’s StopZilla, and PCTools Spyware Doctor. All of these make for excellent antispyware programs not just for removal but also prevention. With features such as scheduled scans, real-time protection, web browser protection, and more, this type of software should keep you safe from an attack before it happens. Much like antivirus software, antispyware software has a set of definitions that are regularly updated which scan for the latest threats. Be sure to check often for updated definitions to ensure your computer’s safety.
How do you know which version is best for you? Much of your decision should be based on your familiarity and experience with the internet. If you are familiar with how viruses and spyware are transmitted and don’t visit so-called ‘social’ sites and if you are able to identify legitimate emails and their attachments as being harmful, perhaps the free versions of antispyware will suffice. Just be sure to run regular scans with them to ensure your computer is free from malware.
With today’s vast selection of antispyware and antivirus software; whether it be subscription-based, paid, or free, you should be able to protect your computer and personal data from harmful internet threats. If you still aren’t sure which product to use, bear in mind that many vendors offer free trial downloads of their software. Don’t get caught without adequate protection.
Antivirus Software Just Isn't Enough
There’s no excuse for not using an antispyware program these days. Having one of these programs can help with spyware infestations. Whereas antiviral programs have a definitions database which focuses primarily on malicious programs, antispyware programs concentrate on ad-based trojans and malware. Makers of antispyware are able to focus more in depth on the latest adware-based attacks. Antivirus makers don’t have that luxury and need to focus on more broad targets and may run a step or two behind catching the latest spyware threat.
There are a few very good free antispyware programs. Namely, MalwareBytes, Superantispyware, and Spybot Search&Destroy. The only problem with these freeware versions is that they don’t offer real-time or scheduled scanning. In other words, they only help with removal after your computer has been hit with a piece of malware; however, MalwareBytes and Superantispyware do offer paid versions which have these features and more. In addition, paid versions may offer a few more bells and whistles such as registry backup and repair and USB protection.
The other type of antispyware many people use is the purchased kind. Brands of this kind include Webroot’s SpySweeper, iS3’s StopZilla, and PCTools Spyware Doctor. All of these make for excellent antispyware programs not just for removal but also prevention. With features such as scheduled scans, real-time protection, web browser protection, and more, this type of software should keep you safe from an attack before it happens. Much like antivirus software, antispyware software has a set of definitions that are regularly updated which scan for the latest threats. Be sure to check often for updated definitions to ensure your computer’s safety.
How do you know which version is best for you? Much of your decision should be based on your familiarity and experience with the internet. If you are familiar with how viruses and spyware are transmitted and don’t visit so-called ‘social’ sites and if you are able to identify legitimate emails and their attachments as being harmful, perhaps the free versions of antispyware will suffice. Just be sure to run regular scans with them to ensure your computer is free from malware.
With today’s vast selection of antispyware and antivirus software; whether it be subscription-based, paid, or free, you should be able to protect your computer and personal data from harmful internet threats. If you still aren’t sure which product to use, bear in mind that many vendors offer free trial downloads of their software. Don’t get caught without adequate protection.