Tag Archives:
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
How to Get Good Search Engine Consultants
Since the internet is a powerful medium in communication, entrepreneurs find ways as to how their business gets promoted. Others often commit a lot of mistakes when it comes to internet marketing and one of which is their lack of search engine optimization knowledge. Others would think that once they have the website, then, theyre good to go. Unfortunately, thats not how it should work.
Well, getting a website, designing and making the concept is the first step but then it just doesnt end there since there are loads of things to do.
Have you heard of search engine optimization? It is the most important tool in internet marketing since it will improve your website hits. Perhaps youve already observed it when trying to search for a topic through using keywords, the very first site that appears among the list basically has a good search engine optimization. Ever wonder why others remain to be on top while others are placed at the last part? Yes, thats the wonder of search engine optimization.
Search engine optimization comes in different forms: blogging, videos, photos and more. Now, if youre clueless with how to get a good search engine optimization then its about time to get hold of good search engine consultants who would cater to both international and local search engine optimization.
In order for you to find the perfect company who will assist you with your search optimization concerns, you could do the following:
1. Get help through the internet since the internet is like a library right at your fingertips, then all you need to do is go to your favorite search engine and search about search optimization companies. You need not hassle yourself in researching since you could learn a lot of it just by sitting and clicking.
2. Ask around try to meet up with people who already had experiences dealing and working with search optimization consultants. First-hand experiences are good source of information. They are able to give you proven and tested experiences which will surely help you with your concerns. Ask them questions and listen well.
3. Read books Try to find a good book about the internet and search engine optimization. Discover the technical part of it since books tend to emphasize more about details and the technicalities of it.
4. Compare notes Once you gathered all information about search engine optimization, its about time for you to write down notes and start comparing from one company to another. Include the rate and service differences. If you have a budget to follow, then, make sure youre eyeing not just on the services offered but the price as well.
So, what are you waiting for? Its now time to get that site moving by adding an exceptional search engine optimization. Get ready for more sales as its been proven and tested that once you have the search engine optimization, your websites visitor hits would tremendously zoom up. Getting a good search optimization consultant is definitely a good investment.