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Are you taking on Goliath with your Website Linking Strategy?
When it comes to your website link building strategy are you taking on Goliath?
Lets look at the search engine ranking you are looking to get to your site for example if you are looking to get to a number one listing under the keyword Internet Marketing’ in Google. Is the target you are aiming at a Goliath? As in a lot of well established competition?
I know David won the mythical battle, but wouldn’t it be better to have the best odds possible?
A website Link building Strategy with focused keywords, which is achievable, is going to bring a focused visitor ready to buy rather than untargeted “traffic for ego”
To do this properly you need to research the words you think that you most likely customer and research the competition in this area.
And also look at the facts about the top listed websites:
1. What page rank does it have? 2. How many links does the site have pointing to it? 3. How many pages does it have listed? 4. What type of site is it eg: Normal, Blog or Wikipedia? 5. Does it exchange links?
A search under the term “internet marketing” shows all the different types of sites mentioned above- the competitive terms are good for showing what works.
Some webmasters say that you should vary the “Anchor text” this is the text that displays in a text link on another site, linking to your site. Some webmaster software programs automatically insert the same text in every page they display.
Lets look at a real time example:
1. Search for “Reciprocal Link Software” without quote marks, in Google 2. You should find the program Autolinks Pro 3. Go to the demo version 4. You will see that the software generates pages, with the text “Reciprocal Link Software” in every page.
Now that’s the same text, on every page, of every site, of every user online. Now there will be others that will link with something different, for example the domain name, but the majority of the links say what the site is about. That’s logical enough for both Humans and Google!
Seeing a number 1 ranked website out of 1 million results, on a focused keyword site is enough proof for me what works!
From here you need to develop a conclusion. Focused 2 3 words that helps you avoid taking on the Goliath’s of search engine results. The more targeted the visitor, the more likely he is to stay and take the action you want.
This is not to say that you cannot take on a Goliath, there just needs to be and understanding of the effort of time and resources of taking on a giant! Understand the battle field!
Proper Data Security And Storage Methods (Page 1 of 2)
The PCI DSS (Payment Card Industry Data Security Standard) requires that any merchant who accepts, processes, stores, transmits sensitive credit card information must do everything possible to protect and guard that data. Proper data security and storage, however, can be a difficult thing to do in-house.
Data security and storage comprise a major portion of the PCI DSS and is also a necessary part of maintaining trust with your customers. In an age where personal information is a valuable commodity, customers need to know that their transactions are secure and you have a priority on guarding their personal data.
The third requirement of the PCI DSS states simply: “Protect stored cardholder data.” This may be a simple thing to say, but that doesn’t necessarily make it an easy thing to implement, nor does it downplay the importance. There are quite a few individual security controls that are required before you can say that you have created the proper data security and storage environment.
The first step is encryption. If you must store sensitive information on your own system you must encrypt it. This is a basic step because if a criminal intruder should happen to bypass all the other security measures that are in place, all they will find on your system are strings of random gibberish that are useless without the encryption key.
The next step is to limit the amount of cardholder data on your system. This includes only keeping the data that is absolutely necessary for legal, business, or regulatory purposes. When you don’t need it anymore, get rid of it. The less you have that is worth stealing, the less of a target you become. There are also a few things you’re not allowed to store at all. These include the full contents of any track from the magnetic stripe (like the card verification code or PIN verification value), or the three or four digit validation codes or personal identification numbers.
Of course, even if you’ve taken the steps to electronically protect data by encrypting it, there’s still the possibility that someone inside the company could steal or wrongfully employ the encryption keys. For that reason, the third requirement of the PCI DSS also mandates protecting those keys against misuse and disclosure.
Access to these keys must be restricted to the fewest number of people possible. These keys must also be stored in as few places as possible. Backups are, of course, necessary, but if you end up backing it up in too many places, you’re likely to forget where they all are, or accidentally place one where someone with criminal intentions can get a hold of it.
Requirement numbers seven, eight, and nine also deal with limiting physical access to cardholder data. These mandate that you restrict access to this data by to business need-to-know, and that you assign unique IDs to each person with computer access. These are measures that help ensure that you can trace the source of your problem, should a breach occur.
Disadvantages of Reseller Hosting
There are actually quite a few disadvantages to reseller hosting, even though many people might like you to think otherwise. This is because everyone got sucked into getting reseller hosting for themselves, and now they are desperate to sell off some hosting accounts in order to make some of their money back. The problem actually comes when they start to get those customers. In fact, many of the reasons people should think twice about investing in reseller hosting is due to the customers that inevitably make everything that much harder and time consuming. The top disadvantages are:
Less Time for Your Own Endeavors
Once you start making use of a reseller account, you will quickly learn how much time and effort it takes to keep things running smoothly. Hosting clients will have a lot of questions, problems and even dramas that you will be expected to take care of. If you are trying to run your own websites and online businesses separate from your hosting sales, you will probably have a hard time accomplishing this.
Wasted Money
If you dont have any hosting customers you might be spending money on a monthly reseller hosting account that you dont need which results in wasted money. On the other hand even with hosting customers you will probably be forced to come out of pocket in order to fix issues and handle customer problems without any way to recoup that money at a later time. This means that unless you have a huge list of customers, youll probably lose some money for awhile.
Loss of Focus
Its very easy to lose your focus when you are constantly faced with the problems of others. When you have customers that depend on your ability to keep things running smoothly you will deal with problems of all kinds, including those that you can do nothing about. This all takes away from your business, and your ability to focus on building it or even doing the basics like maintaining it.
Try This Instead
If you want to look into other options aside from reseller hosting, the good news is that you can find what you are looking for. For example, over at Pacework, you can find plenty of great services that will meet your needs. You can find hosting to fit the needs of all your websites, and you can even get an online website builder that will help you to get things done while saving money and bypassing all the worries and problems that come along with so many other kind of web hosting accounts.
While reseller hosting might look good at first glance, you should really take the time to sit down and think it through before making a commitment. It can be time consuming to switch your account information to a new service if it doesnt work out for you, so make sure you know what youre getting into before you sign up.
Read product reviews, take the time to learn about new services and opportunities that might be out there on the market, and dont sell yourself short. Make sure that the service you choose is well worth the money, and that you wont have to switch services again sometime in the future because of circumstances you should have recognized beforehand.