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Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
How to promote your web hosting company?
There are various ways to promote your web hosting company. For this you should need to mention the name of your city and the state and the province in the beginning of your website. If you add these words along with your service keywords then it will definitely act as a promotion for your web hosting company.
In the Contact page of your website have the full address along with the country as well as the postal code. If you have all the information here then it will be easier for the local search engines and the directories to add your site and it will be a good promotion for your company.
In the About page you should include the state or the province name and the city and the country name. This would not only promote your business but also assure the website owners that they are doing business with a company having a proper address to verify.
Create accounts in Google so that you can list your company in the Googles Local Business Center. Identify your location in the Google Maps too. Other search engines where you should register yourself is the MSN Live Search where you can just click on the Help link, get the form and add the listing. Yahoo! Local is another good search engine where you can go to the Add a New Business page and add your company.
Other than the search engines, those of you who want to promote their web hosting company should give an advertisement in the yellow pages with the company name and the domain name. The local newspapers, your own vehicle, the giveaways are other avenues where you can provide the advertisement of your company. In the visiting card of your company as well as the company letterheads, mention the domain name along with the name of your company to attract the attention of the public.
Attending the networking events such as visiting the Chamber of Commerce and the trade shows would also be beneficial in promoting your web hosting business. The Meetup.com meetings for entrepreneurs can also be beneficial for you as they provide good business opportunities.
How to access your hosting cPanel using FTP?
cPanel is well-known for its user-friendliness and hence, almost any task can be implemented with much ease within in. Once you have paid for your web hosting account to your host provider, you would wonder how would you able to use cPanel to access all administrative functions of your site with FTP. FTP is an acronym for File Transfer Protocol, and refers to a method through which content is uploaded to your website. With the help of an FTP client, you can collectively upload hundreds of files onto your site with ease instead of uploading them individually. An FTP client is nothing but a local program downloaded to your computer system, after which you use the login credentials provided to you by your web host for connecting to your web server and further uploading files on your site.
Basically, the FTP client forms a connection between your hard drive and the server of your website, to make it easier to update your website. Now for establishing the connection with your site server, you would need to set up an FTP account in your hosting account. Once the account is created, a set of login information would be provided to you that you can use with your FTP client. FTP clients are often free; so, you dont have to worry about the cost, the most popular being FileZilla and SmartFTP.
Once the FTP client has been installed on your computer, you can easily access your hosting cPanel and transfer a large volume of files easily and quickly. To upload your files using FTP, you would need some form of FTP software that is available on Internet. WS_FTP Professional is a reliable paid version.
The web pages can be uploaded from within your control panel. You may access your control panel and select the public_html directory. Then click upload files and select all the files you wish to upload from your computer. Now click Go and you are done!
If you have allowed people to download or upload files on your website, you must keep track of your space usage through your Control Panel, such that the usage does not get close to the maximum allocation of space to avoid experiencing problems in accessing your website via FrontPage and hence, being unable to upload or modify files onto it.