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A Conundrum Called Adware! (Page 1 of 3)

We, as dedicated computer and software users, have traversed a long way from those bad days, when our computers used to get attacked by vicious sounding viruses, Trojans, spyware and malwares. We are still are under constant threat from attack by invisible viruses or spyware. As the word “spyware” became a household name, and when it started creating havoc on thousands of computer systems the world over, security experts and anti-virus software professionals started taking notice of the menace posed by these spyware modules.

Strangely, all these spywares were designed and propagated by the so called software majors! However, with the passage of time, the word “spyware” became a dirty word among computer users, which needed to be avoided at any cost! As a result, everyone started to think that spyware is a piece of software that closely monitors your activities on computers and reports them back to its maker. In fact, all software users were neatly outflanked by these smart operators, who surreptitiously planted their evil creations in the computer systems. It was a peculiar situation, when people simply abhorred the word “spyware”, and they got irritated when it was suggested to them that their computer systems were being spied upon by these spyware modules. As a result, it was so convenient to label these software items, as something that is very dirty. And, it was a good way to make sure that everyone listened to this fact!

But, the situation is entirely different today; if you notice, there are a lot of public relation exercises that keep coming at you, non-stop for twenty-four hours a day. Many software majors claim that they are not making spyware anymore, but they make highly innovative “adware”! Paradoxically, these firms also claim that adware is actually very good for your computer system! As all computer users were just sighing relief, thinking that they had decisively won the moral war against “spyware”, they were in for a real surprise! Many software majors wanted to push computer users all over the world, with a clever strategy that was devised with a novel idea in mind (maybe ulterior?).

Though, these software majors stopped creating spyware altogether, they found another smart way to outflank computer users! It was very ingenious as well! And it had to be! It is so true that someone could plant legal software right into your computer, with your own consent, to monitor your online activities and browsing habits! And the amazing thing with these software modules was that there was absolutely no need to send those vital bits of information back to the software company! The program that was installed on your computer system did everything by itself!

These smart software items were designed to perform the same thing that was performed by spyware. However, there was no need for any spying with these software modules. The creators of these software programs were intelligent enough to call them “adware” and their monster creation was promoted by floating a huge publicity campaign. All of this was done to separate out adware from spyware!

A Conundrum Called Adware! (Page 1 of 3)

We, as dedicated computer and software users, have traversed a long way from those bad days, when our computers used to get attacked by vicious sounding viruses, Trojans, spyware and malwares. We are still are under constant threat from attack by invisible viruses or spyware. As the word “spyware” became a household name, and when it started creating havoc on thousands of computer systems the world over, security experts and anti-virus software professionals started taking notice of the menace posed by these spyware modules.

Strangely, all these spywares were designed and propagated by the so called software majors! However, with the passage of time, the word “spyware” became a dirty word among computer users, which needed to be avoided at any cost! As a result, everyone started to think that spyware is a piece of software that closely monitors your activities on computers and reports them back to its maker. In fact, all software users were neatly outflanked by these smart operators, who surreptitiously planted their evil creations in the computer systems. It was a peculiar situation, when people simply abhorred the word “spyware”, and they got irritated when it was suggested to them that their computer systems were being spied upon by these spyware modules. As a result, it was so convenient to label these software items, as something that is very dirty. And, it was a good way to make sure that everyone listened to this fact!

But, the situation is entirely different today; if you notice, there are a lot of public relation exercises that keep coming at you, non-stop for twenty-four hours a day. Many software majors claim that they are not making spyware anymore, but they make highly innovative “adware”! Paradoxically, these firms also claim that adware is actually very good for your computer system! As all computer users were just sighing relief, thinking that they had decisively won the moral war against “spyware”, they were in for a real surprise! Many software majors wanted to push computer users all over the world, with a clever strategy that was devised with a novel idea in mind (maybe ulterior?).

Though, these software majors stopped creating spyware altogether, they found another smart way to outflank computer users! It was very ingenious as well! And it had to be! It is so true that someone could plant legal software right into your computer, with your own consent, to monitor your online activities and browsing habits! And the amazing thing with these software modules was that there was absolutely no need to send those vital bits of information back to the software company! The program that was installed on your computer system did everything by itself!

These smart software items were designed to perform the same thing that was performed by spyware. However, there was no need for any spying with these software modules. The creators of these software programs were intelligent enough to call them “adware” and their monster creation was promoted by floating a huge publicity campaign. All of this was done to separate out adware from spyware!

Increasing Web Traffic by Links

Every people with an online presence wishes to increase web traffic to their web site. It doesn’t matter if you have a page to get money from ads, to promote a good cause, to inform or just to have fun: in all cases it’s useless to run a web site if no one is going to visit it. Advertising may be quite expensive, but fortunately there are some great free ways of generating web traffic.

A good way to increase traffic on your website is to find blogs that are related to the interests of your readers. Create a username for the blog site that reflects the content of your own site. For example, if your site is about collecting antique cameras, then choose a username such as “old camera collector” or “antique camera guy. Then go to the comment section of the blog and reference your related site and include the url.

Something else that you may want to think about is that a static site can grow old. The content on your site is designed to be read and remembered. After someone has read your site and the articles contained on it, they usually do not want to read it again, or have no need to. Because of this, a successful website should be frequently updated with unique content and newer articles. The readers who visit your site will check your website often for these updated articles and come back to read them over and over again. That is more traffic for your site!

Online networking is helpful. You should find and contact owners with sites that would attract your target audience. Ask them for a quote for an online article, or invite them for a guest appearance on your blog or to write an article for your site.

Site owners, being quite flattered, may put you on their blog roll or even give you a link back from their site. By being asked to guest blogger post or even to write an article for their site will give you more exposure and free web traffic.

Don’t limit your networking to only small blogs or sites. Many very successful bloggers have gotten exposure and a huge amount of hits from being quoted in larger publications like their local newspaper or even major magazines like Time or Newsweek. They may be primarily old-fashioned paper publications, but most of them have an online component.

Having your site mentioned in a large publication is probably the best way to increase web traffic. To make this happen you should determine the subjects which interest your readers, and find reporters who cover those subjects. Then you can send these reporters press releases. You can also send them letters telling them how much you enjoyed their articles and letting them know that you have a related site. It’s possible that they will use quotes from your letters and website or even mention your site.