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Link Building Stategies (Page 1 of 2)

April 23, 2023   RSS / Link Popularity   No comments

If you have found this article you are most likely aware that effective link building is the most important statistic search engines compare when ranking web sites. Search engines rank sites on importance, and how better to show importance than willfully being referred by other websites in the form of a link? Keep in mind that incoming links are the most important factor when ranking websites but not the only factor! Use the following link building strategies to ensure your website effectively receives sustainable traffic:

Article Writing and Submission

Writing articles is our number one recommendation when building one way, incoming links. By writing an article related to your website’s content and placing your link on it, you are not only building incoming links but also getting the attention of your targeted audience that are reading your articles. There are thousands of article distribution services as well publishers that feed on quality content and want nothing more to place your article and link on their site. Since the information in the articles can be redistributed, your article and link will be redistributed for years to come. For best exposure we recommend finding a reasonably priced submission service or program to take care of most of the leg work!

Forum, Blog, and Profiles

Do you participate in any online communities? Most allow or even force you place a profile or signature. Many of these also allow you to insert a link to a website of your choice. This link also serves multiple purposes. Search engines recognize this link as a one way link and you also will get curious visitors from the site the link was initially posted. Now be careful with this! You need to follow the rules of the website your link is being posted at. If it is against the website’s policies to post your link it is illegal for you to do so and can cause serious issues with your website and business if escalated.

Reciprocal Link Exchange

When related websites exchange links it is called reciprocal linking. Although not as beneficial as one way linking, this is a common and free way to obtain more links from related websites and is mutually beneficial to both websites. Webmasters should always keep in mind that linking to a website that is banned or being penalized by search engines may have a negative effect on their own website. For this reason, if linking to other websites, please monitor your link partners to ensure you are not a victim of these penalties.

Quality Content

Google’s number one recommendation for improving your position in their search engine is quality content. A common reason why websites fail in the marketing world is because their websites do nothing more then sell products. People as well as search engines don’t want anything to do with these websites. Information gathered by researching the topic and related topics will pull links and traffic, then you are able to offer them your products and services.

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Security – Keeping it Off the Web (Page 1 of 2)

April 22, 2023   Site Security   No comments

The topic of website security is seldom brought up among non-programmers and those who may not be technically inclined, yet if you operate a website, it is an issue of substantial concern to you.

Addressed in this article is a nearly universal problem, it affects almost every single PHP or CGI script I’ve ever seen. We won’t delve into the technical issues too far, this is intended for the web site owner, someone who might install the occasional PHP file or CGI script. I will assume you are not a software developer.

A general rule I like to follow when installing php scripts or web applications is this: If it doesn’t need to be on the web, it shouldn’t be there. This is obvious, but it has implications that are not always clear.

What we are mainly referring to is configuration and to a lesser extent, program libraries and source code. It may also apply to files and other resources that are controlled through a script interface. An example of this would be scripts that charge money for downloading files or set up newsletters. Lets start with an example, we’ll call it program.php. In our example, program.php is a database application using mysql to store information.

For our script to do it’s job, it will need access to your mysql password and user-name. It may also need access to many other program files and so-forth.

During installation, a control panel probably asked for your mysql credentials, it may even have asked you to change the file permissions on a configuration file of some sort. You’ve probably been through this type of install process at one time or another.

What it will do next, is write your database password and other private information to a configuration file. This usually happens without your knowledge, it is also where our problems begin.

Most people don’t catch this right away, if the configuration file is in the same directory (or sub-directory) it is web accessible. Quite often it is a php file, usually with write permissions turned on.

The extension .php does afford some degree of protection, under normal circumstances these files aren’t sent to a visitors browser but it is still unsafe.

If someone makes a slight mistake in the configuration or .htaccess file, it will dump the actual contents of “conf.php” to the users web browser, complete with your database password and other private information.

As anyone who has been around web servers very long can tell you, this is a common occurrence. I’ve personally seen it happen on several occasions.

Furthermore, many other web editing tools need to create backup files, resulting in something like config.php.BAK or perhaps config.php.tmp.

We now have a file ripe for hackers and other would-be intruders to gain access to your mysql database passwords as well as any other private information kept there.

What is most alarming is that almost every single off the shelf web based program exhibits this very problem in some form or another.

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It Is Very Important That You Understand What RSS Is

April 22, 2023   RSS / Link Popularity   No comments

RSS or Really Simple Syndication has proved to be a difficult subject for many users of the World Wide Web, as survey after survey has clearly shown. To many RSS is far from being simple.

Yet it is one subject that no person with any sort of web presence can dare afford to ignore at this moment. There is no doubt that RSS feeds are rapidly growing in significance online and a failure to understand them greatly hinders any online marketer from reaping the fruits and results that are possible with a full arsenal of online marketing tools and weapons.

It is much simpler to understand RSS when you first seek to understand what the term syndicating an article means. Most newspaper readers will be familiar with national syndicated columnists. These are popular writers whose columns appear in many different newspapers across the country. Indeed syndication services have for many years been responsible for selling content to many different non-competing publications across the world. Probably one of the most well known content syndication services is the Kings Features Syndicate which distributes many popular Sunday newspaper cartoons all over the world.

Really Simple Syndication is exactly the same concept only that instead of newspapers, the content is distributed directly to web sites and blogs. It can also be distributed directly to a computer desktop. It is made even simpler by the fact that computer technology allows for the easy automation of this task. All one needs to do is to paste some html code on their site or blog and the content will be constantly streaming through their site.

In offline syndication, newspapers chose which particular column covering what particular subject they wanted to publish in their newspapers. Online syndication is even more powerful because you can choose to receive all content that is based on a very specific subject or topic. If you are serious about Website Promotion, RSS is the obvious step for any companies online growth. I suggest email advertising to promote your RSS Feed and to help you increase your membership base.

Meaning that you will never miss out on any new information on a particular area of specialization or pet topic you have chosen to stay informed about. This also results in you saving a lot of time because instead of regularly going to a search engine to look for information, with the right RSS feeds, all the information you require comes to you.

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