Category Archives: Search Engine Optimization
How Article Submission Works and Tops Other SEO Techniques
A fact that most online merchants and webmasters may use to their advantage is the constant demand of readers for information through websites on various niches. This is why subscription services are almost always a hit that is if the website is well known and established with quality content. One of the ways to enhance the chances of boosting web popularity is through article submission.
This technique is well known because of its high success rate which is actually among the top as compared to other SEO techniques available. It may not be the latest but it is certainly useful for most internet marketers. To be able to experience the benefits of submitting articles, it first important to understand what makes article submission such a good process to opt for and what is the key behind its unique significance in the field of online marketing.
Article directories serve as large depositories for an even larger amount of information in the form of articles on the web. It basically works by being the main point where writers may submit articles and webmasters may use the articles that have been submitted to fill content on their site. To keep track of the owners of the articles, there will be a box that may be used for bio or any short scripts or text. It will always come with the article when distributed through the article directories and will be displayed along the article on whichever website.
There are many article submission and directory sites. Fortunately, there is also a huge population that wants daily fresh content and searches for it primarily through these sites. To be able to be picked out from the rest, readability is crucial. It must be able to stand out through hundreds of thousands of contents on the similar topic.
Most of the top article directories will be going through all of the submitted content manually or review it through a special software that checks for grammar, spelling and thought errors. Instead of viewing this as an obstacle, it can be seen as a great advantage. Only the best quality articles are accepted. Therefore, there will be less competition and the readers or visitors who will take articles from the directories will have greater chances of seeing the articles submitted by a particular writer. In addition to that, they will have more confidence in the contents thus providing a long term relationship.
Some internet marketers use free article directory for apparent advantages. However, there will be tough competition in this area. There is a great chance of being noticed in these sites if the articles are of utmost quality and contain the some of the best or authoritative back links. Double the work and effort is required with a free article directory but it saves a lot of monetary resources. Article submissions certainly have a great deal of advantage over other SEO techniques as not a lot of technical knowledge or background is required to be able to succeed. Additionally, it is low cost yet high results oriented.
How Website Redesign can Improve Search Results: Part 2
In the first of this article we discussed three factors that have to be given consideration during web redesign process. In todays article we will touch upon other factors too.
4) Download speed: A slow website can ruin user experience. A user is very much likely to exit a slow loading webpage rather than wait for it. Google has taken notice of it and in April 2010 strongly emphasized on reducing webpage download speeds.
Google went to the extent of saying that webpage speed will be factored in their search engine algorithm. If your website downloads very slowly then check thoroughly the root causes. Is it a Flash banner or a heavy image? Many times inefficient programming or bloated code can also affect speed.
Thus a slow loading page can harm you in 2 ways: One, a user will not wait for the page to download and move away to a site which is faster. Secondly, Google may penalize your website and your search engine rankings may drop across all keywords.
5) Sitemaps: Many webmasters may think it as an unnecessary exercise but the fact is that search engines take it very seriously. Both, HTML version and XML version of sitemap are crucial. While the HTML version helps users in navigating the site, the XML version helps in getting all pages of a site indexed by search engines.
The HTML sitemap should ideally be accessible form the home page of the website. XML sitemap should be submitted to search engines for quicker indexing. The bigger the site, the more advantageous and important a sitemap is from SEO point of view.
6) Page Title: How many we have seen titles such “Home Page”. Such titles do great harm to a site. Such uninformative title tells a search engine nothing about the page. A vital clue that a search engine and user can benefit from is wasted.
Rarely will you ever see a webpage opaque or uninformative titles doing well in search engine rankings. Always, add titles relevant to the page name and content.
7) Content Optimization: Good content is not enough. Proper use of H1, H2,H3 and links is very vital.
Headings and strong tags signal to bots on which text is important. Always use keywords or key phrases within these tags.
Internal links are another factor. Web pages should be interlinked to increase usability of a website. Links should be optimized by using keywords and key phrases.
8) Images: Images need to be lightweight. Heavy images can drastically increase page download time. Image names should have keywords related to the page name. If the page is about Ferrari cars then the images used should have Ferrari as keyword.
Never forget to add Alt attribute. It should be a short yet keyword rich sentence.
9) Custom error pages: Many websites lose a chunk of visitors due to improper error handling pages. A custom error page can help a user navigate the site even if s/he encounters page not found error.
How Website Redesign can Improve Search Results: Part 2
In the first of this article we discussed three factors that have to be given consideration during web redesign process. In todays article we will touch upon other factors too.
4) Download speed: A slow website can ruin user experience. A user is very much likely to exit a slow loading webpage rather than wait for it. Google has taken notice of it and in April 2010 strongly emphasized on reducing webpage download speeds.
Google went to the extent of saying that webpage speed will be factored in their search engine algorithm. If your website downloads very slowly then check thoroughly the root causes. Is it a Flash banner or a heavy image? Many times inefficient programming or bloated code can also affect speed.
Thus a slow loading page can harm you in 2 ways: One, a user will not wait for the page to download and move away to a site which is faster. Secondly, Google may penalize your website and your search engine rankings may drop across all keywords.
5) Sitemaps: Many webmasters may think it as an unnecessary exercise but the fact is that search engines take it very seriously. Both, HTML version and XML version of sitemap are crucial. While the HTML version helps users in navigating the site, the XML version helps in getting all pages of a site indexed by search engines.
The HTML sitemap should ideally be accessible form the home page of the website. XML sitemap should be submitted to search engines for quicker indexing. The bigger the site, the more advantageous and important a sitemap is from SEO point of view.
6) Page Title: How many we have seen titles such “Home Page”. Such titles do great harm to a site. Such uninformative title tells a search engine nothing about the page. A vital clue that a search engine and user can benefit from is wasted.
Rarely will you ever see a webpage opaque or uninformative titles doing well in search engine rankings. Always, add titles relevant to the page name and content.
7) Content Optimization: Good content is not enough. Proper use of H1, H2,H3 and links is very vital.
Headings and strong tags signal to bots on which text is important. Always use keywords or key phrases within these tags.
Internal links are another factor. Web pages should be interlinked to increase usability of a website. Links should be optimized by using keywords and key phrases.
8) Images: Images need to be lightweight. Heavy images can drastically increase page download time. Image names should have keywords related to the page name. If the page is about Ferrari cars then the images used should have Ferrari as keyword.
Never forget to add Alt attribute. It should be a short yet keyword rich sentence.
9) Custom error pages: Many websites lose a chunk of visitors due to improper error handling pages. A custom error page can help a user navigate the site even if s/he encounters page not found error.